It can be stated without a doubt that brand visibility is of utmost importance if you wish to take your business to your envisioned heights. And it will not be exaggerating to say that recognisable branding is instrumental to a business’s reputation and future.
You must have seen some popular signs of high-end brands here and there and instantly recollected the brand’s name. Right? For instance, the red and yellow McDonald’s sign or the panther in Puma’s logo. What makes them stand out? The logo it is!
A well-designed logo that aligns with your business idea can do all the marketing you need for your business. On top of that, an animated logo leaves a mark in your audience’s minds. Let’s dive into this blog to understand the different types of logo animation and how you can exploit them for your benefit.
Table of Contents
What is an Animated Logo?
A logo is the face of any business or brand. You may not remember the full name of a brand, but a logo can have an everlasting impact on your mind. Even an illiterate customer who cannot understand or spell a brand’s name can retain the brand just by looking at its logo. This logo can be either a static image or an animated logo.
Addressing the difference between a static and an animated logo, simply put, animated logos are static logos with motion, sound and colour. They are ahead of static/ image-only logos and add life to the business image.
However, the level of animation can range anywhere from simple dynamic effects to a short-duration video presentation. You can either include colours or simple graphics to 10-second videos showing what the brand illustrates.
Why Does Your Business Need an Animated Logo?
The human mind functions in a certain manner that motion excites it, i.e., a moving video impacts it more than a static, non-moving image. You may have experienced preferring watching a 5-minute tutorial video to reading a lengthy tutorial leaflet.
Moreover, there are multiple benefits that a brand can derive from using an animated logo over an immobile image which is listed below:
1. Original Image
Animation allows designers to make the best use of their creativity. The combination of original graphics, different visual effects, and motion lets the audience perceive the logo uniquely, which is different from the competitors.
2. Effective Brand Awareness
Moving content with exciting visuals is easier to remember than static images. Animated logos effectively draw the attention of the targeted audience and leave a lasting impact.
3. Engaging First Impression
Generally, buyers make purchasing decisions depending on the impressions certain brands create. An original animated logo that imparts a brand’s values helps attract the audience’s interest.
4. Retained Emotions
A neuroscience study shows that people usually make decisions based on emotions and then find rational arguments to justify them. A unique logo can trigger various positive emotions, including excitement and joy. Businesses can use animated logos to convince customers to take certain actions.
5. Better Storytelling
Audiences relate to brands that have a story to communicate. Combining an animated logo with a story can work wonders for a company. A moving logo can be used to convey what a business stands for.
What is the Difference between Static Images and Animated Logs?
Where businesses are similar, it is challenging to carve out an original and unique logo that differentiates the business from its competitors. And it is tough to nail a static logo, including image, colour, fonts etc., which are not in use already.
However, animation opens a whole new world of opportunities for creativity. It aids in creating a hyper-individualised and attention-grabbing logo that stands uniquely for the business.
Businesses can leverage social media, a company’s website, presentations with clients or customers, and promotions using animated logos.
What are the Different Types of Logo Animation?
When it comes to animation, every designer uses their creative skills with inspiration from the business and the latest trends in the industry. With a plethora of design options available, it can sometimes become tricky to arrive at a design that convinces the business and the audience.
Drill your way to the list below to understand different types of logo animations and decide what suits your business the best.
1. Rotating Logo Designs
As the name of the design already suggests, all the elements in this design keep rotating, and nothing is static. The fonts used in this logo can be playful, bold, or casual, depending on the brand’s personality.
For instance, 500px uses a logo where every line element keeps rotating, eliciting a fingerprint and ultimately transforming into a camera’s focus sign.
2. Morphing Logo Designs
In this type of logo design, any element on the surface morphs or transforms into a completely new element. It can turn from a text to a visual or vice-versa, ultimately capturing the essence of the brand it represents.
For instance, the Google logo sequentially turns into a microphone, a wavelength, jumping balls, and finally, the colourful ‘G’ logo.
3. Hiding and Revealing Logo Designs
Generating curiosity in the audience’s mind is what hiding and revealing logo designs do. These designs generally start with initials in the centre and then reveal the full name in a video-like manner. They can also be designed in the opposite manner, where the full name collapses into only the business’s or brand’s initials.
For example, Reddit’s Ask Me Anything logo starts with ‘A’ exploding into the full screen, surrounded by multiple elements (objects and shapes). Then, the full name appears- Ask Me Anything. The logo finalises with AMA (the initials) appearing on the screen.
4. Expanding Logo Designs
Expanding logo designs exhibit maximum flexibility and are designed to stay adjustable to almost every shape and size. In other words, these designs can expand or shrink to any scale or dimension.
YouTube, for example, shrinks to a red rectangular round-edged box with a white triangle-shaped element in the centre which expands to the text ‘YouTube’ with Tube covered in that mentioned rectangular round-edged box.
5. Hand-Drawn Animated Logo Designs
Very high in demand in almost every industry, hand-drawn animated logo designs emit a personal and human-like emotion that helps a brand to connect better with its audience. This approach expands the horizon for designers in terms of ideas.
Humdinger and Sons, a creative agency, uses hand-drawn logo designs and spells out its full name in white with a black background.
6. 3D Animation Logo Designs
From movies to logos, 3D and even 4D animation have made their way to the mainstream. It gives an exemplary visual experience that captures the attention of the targeted audience.
Campus by MultiAdaptor uses a rotating cube which spins on a 3D axis. Though it looks static, it also gets an edge in terms of animation.
7. Partially Animated Logo Designs
This category of animated logos involves the least investment. They are generally traditional logos with only a part which is animated. While the central focus of the logo is on the static portion, the animations play more of a supportive role.
You must have inferred from this blog that a logo is an essential aspect of a business. It can have exceptional effects on your brand image and create an impeccable industry base. The most successful examples include Google, Disney, Pinterest, McDonald’s, etc. learn how to design a logo. It can convey a message directly to your target audience or customer base, and you have the freedom and creativity to choose from different types of logos depending upon the benefit it provides and the purpose you need to cater to.
We are Team EMB the voice behind this insightful blog.