Animate Your Logo: A List of Free Software and Tools

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Key Takeaways

Animated logos are increasingly utilized in digital marketing strategies to grab attention and enhance brand recall. Tools like the Semrush SEO Content Template and Topic Research can help identify trending visual content styles and optimization tips for digital branding​.

In terms of software, many free and accessible tools are available that can help beginners and small businesses animate their logos without substantial investment. Popular platforms often feature intuitive interfaces and pre-built animations to simplify the design process​.

The importance of integrating animated logos into your social media and website can significantly boost user engagement. Platforms like Semrush provide insights on how best to incorporate dynamic content into your overall SEO and content marketing strategy​.

Animated logos can help set a brand apart from its competitors by adding a dynamic and modern touch to the brand’s visual identity. Ensuring that the animation aligns with the brand’s style and values is crucial for effective communication​.

The effectiveness of animated logos in marketing campaigns can be enhanced by analytics tools such as Semrush’s Traffic Analytics and Organic Research. These tools provide insights into how visual elements perform in driving traffic and engagement, helping brands to refine their strategies​.

When selecting software for logo animation, consider features like export formats, resolution options, and compatibility with other design tools. Free tools might have limitations that could affect the quality or usability of the final product, so it’s essential to choose software that meets your specific needs​.

Is “Animate my logo” on your mind? A solid logo is essential for any business. It might seem like it’s just part of your branding. But, it’s the base of your brand’s identity and the first impression on your audience. It will not be wrong to say that it is significant to the extent that it can make or break your brand’s image. Today, a good logo is something that is expected of your brand as trust is gradually built on a well-designed logo.

Logos have changed with time. Now, logo animation is trendy and gaining huge popularity. More and more customers are connecting with brands digitally. You might have noticed how Google effectively makes use of animated logos. These logos are catchy and pretty. They make your brand memorable. That’s vital for a successful business.

A couple of years ago, creating a logo was an uphill task as static graphically designed logos were used. However, today, many software and apps have made this hard task easy. And, they do so without burning a hole in your pocket. In this blog, we have collated a list of free tools you can use to animate your logo. But before that, let us understand what animated logos are and how they are helpful for your business. 

From email signatures to video intros and websites to social media, animated logos can be used anywhere. In simple words, an animated logo is one where the logo is shown with interesting 2D/3D animations. They include transitions and motion graphics. These elements enhance its appearance. By merely adding motion to the logo, it becomes more engaging. 

For example, the characters may be bouncing, spinning, or moving playfully. Or, a specific sound may play when the logo or tagline is shown. These are just some examples of how to design a logo in an animated version can take your brand to the next level.

5 Free Logo Animation Software and Tools

Getting an animated logo might seem like an expensive affair, and your business may not be in a position to hire an animation company for the same. Nevertheless, we are here to your rescue as we have curated just the right list for you to convert your ideas into reality. Check out these 5 great tools. They cost nothing and will help you nail the “animate my logo” idea. It will have a lasting impact on the audience.


First is Canva. It is an Australian graphic design brand. It specializes in making visual content for social media. We love how they put it, ‘In a fast world, you can’t afford to keep your brand still.’ With Canva, making an animated logo seems easy. This is true even for those new to this industry. There are countless templates to learn from. You can play with colors, fonts, audio, and many graphic elements. Customize them to make your own brand asset.

To get started, you can go to their section of ‘animated logos’, pick a template that resonates the most with your brand and start customising it for free. You can even start from a blank design if this doesn’t seem too daunting a task for you! Sounds easy-peasy, doesn’t it?


Adding life to your logo has never been quicker and easier. Thanks to Renderforest’s simple yet advanced editor, you can animate your logo in a few clicks. In fact, their library of logo templates is also segregated based on industries, making it more convenient to choose from.

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From nature to gaming, fitness, and law, Renderforest has millions of logos. They are designed by pros for you. Its mission is “to make successful branding affordable and available for everyone.” With it, you can easily create a high-quality, iconic logo. It will deeply impact your audience.

Adobe Express

Next up is Adobe Express, a brand we know and have had faith in for years.  With its free logo maker, you can add animation to your logo and bring it to life within minutes. You can try its editing effects. It has 2000+ unique fonts and a big, royalty-free photo collection. It works well on both the web and mobile.

To get started, you first need to give basic details about your brand. These include your business’s name, any slogan, and your aesthetic style. Aesthetic styles can be bold, elegant, or contemporary. Next, pick a relevant icon and voila! Its logo maker will give you a number of logos you can further customise according to your whims and fancies. Doesn’t it sound like logo creation will now be a piece of cake?


It is trusted by over 15 million people worldwide. This includes leading brands like Amazon and HP. Animaker is another great logo maker tool. You can use it to brand your logo with cool animations and effects. This will create a strong asset for your business. No wonder it has the highest ranking in online animation software, thanks to its ridiculously easy UI. 

Animaker is totally free, with a massive library of over 30,000 animated characters, effects and motion graphics to pick from. Their in-house team of designers have also crafted their logo animation templates meticulously. What’s more, it’s effortless to use with an easy drag-and-drop interface, making the whole process fun and quick.


Create an animated logo to engage your audience. Use the free tool PixTeller. Search ‘animate my logo’ on Google. You might want to share it on social media or embed it on your site. PixTellar can help you make stunning, animated logos. They will impress your audience, raise your conversion rate, and boost your sales. 

Show off your animated logo without legal worries. Its database has many resources with a CCo license. This means you have full rights to use its parts. These include shapes and special text properties. These properties include letter spacing, line-height, text shadow, and text border. You can also use filters, icons, and other effects.

There are many reasons why having an animated logo can work wonders for your business. Still, to keep it short, we have pointed out the five major reasons to get an animated logo for your business.

Attract attention

You want your business to stand out from the crowd and grab customers’ attention. An animated logo can help you do that. You can make your brand memorable by adding motion and visual interest to the logo.

Increase brand recognition

Your logo is an integral part of your brand’s identity and should be easily identifiable. A dynamic and unique animated logo can enhance brand recognition. Animation can help reinforce the brand’s colours and fonts. This makes it more memorable.

Communicate brand personality

An animated logo can help you communicate your brand’s values and personality. Animations can be used to convey the tone and voice of your brand, giving customers a sense of your brand’s values and personality. An animated logo for children’s toys could be whimsical and playful. But, an animated logo for a luxury brand might be sophisticated and elegant.

Make a positive impression

An animated logo can make a positive impression on your business and show that you are innovative, creative, and modern. This can help you stand out from your competitors and leave a lasting impression with customers. So no more second thoughts when thinking to animate my logo.

Recall brands

The ability to recall your brand’s name when asked by customers is called brand recall. An animated logo can increase brand recall and make your brand more easily recognizable. Customers will remember your brand more easily if they see it animated.

Increase your social media presence:

An animated logo can make your business stand out on social media. Animated logos are great for short videos and social media. These logos can be used to grab attention, increase engagement and drive traffic to your site.

Increase brand engagement

An animated logo is more interactive and engaging than a static one. You can use it in videos, GIFs, or other content to make customers’ experience more dynamic. It will help you build stronger relationships with your audience.

Reaffirm brand values

An animated logo can reinforce your brand’s mission and values. An animated logo helps customers connect with your brand. It does this by including elements that reflect your brand’s values. It can demonstrate that you care about your values and that your business is more than just a company.


You can easily adapt an animated logo for different marketing purposes. It can be used in many marketing campaigns such as website banners, social media ads, and email marketing campaigns. You can use it for many occasions such as product launches or seasonal promotions.


An animated logo is a cost-effective option to improve your brand’s identity. An animated logo is a cheaper alternative to traditional logo design. It can be made using software tools, or outsourced to freelancers at a lower price. This can allow you to create a dynamic, engaging visual identity that isn’t too expensive.


Needless to say, a logo should be unique and impressive, and an animated logo adds that creative touch to the logo. It makes it more engaging and visually appealing. Believe it or not, it is the new buzzword in branding and advertising. Besides, it gives you an opportunity to explain your business well in a fun, vibrant and lively manner.

Since this is such an integral part of brand recognition, you must ensure that it is in line with your business and values so that your audience can resonate with it. We hope this blog helped you to understand the nitty-gritty of creating your animated logo for free!

Get in touch with us at EMB to know more.


Q. How can I animate my logo for marketing and branding efforts?

To integrate logo animation into your marketing and branding efforts, you can incorporate the animated logo into your website, social media profiles, email signatures, and other marketing collateral. You can also create video ads, explainer videos, and other visual content that prominently feature the animated logo. The goal is to make the logo animation a central and recognizable element of your brand identity.

Q. What are some best practices for incorporating logo animation into a brand identity?

Some best practices for incorporating logo animation into a brand identity include keeping the animation simple and consistent with the brand identity, using appropriate colors and fonts, ensuring that the animation is scalable and adaptable to different contexts and platforms, and testing the animation across different devices and environments to ensure optimal performance and user experience.

When animating a logo, it’s important to consider factors such as the target audience and brand identity, the message and tone of the animation, the technical requirements and limitations, and the overall aesthetic and design of the animation. Proper planning and execution can ensure that the logo animation effectively communicates the intended message and resonates with the target audience.

Q. What are animated logos and why should I use them?

Animated logos are dynamic versions of static logos that include movement or effects to draw attention and enhance branding. They are useful for increasing brand recognition and making a memorable impression on viewers.

Q. Can I animate my logo for free?

Yes, there are several free tools available that allow you to animate your logo. These tools often offer basic animations and effects that can be applied without needing advanced graphic design skills.

Popular free tools for logo animation include Blender, Synfig Studio, and Canva. These platforms provide user-friendly interfaces and a variety of animation features suitable for beginners and small businesses.

When choosing software to animate your logo, consider factors such as ease of use, available animation effects, compatibility with other design tools, and the quality of the output. It’s also useful to read reviews and check if the software meets your specific needs.

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