Educational institute get a website are a must to have an active online presence of your institute.
Websites are changing the manner in which the audience interacts with educational institutes. Especially after the pandemic, a major focus of the institutes has tilted towards digitising their classes and offerings for students. As per World Economic Forum, COVID -19 resulted in 1.2 billion students across the world out of classrooms.
Furthermore, the changing behaviours of students and parents in recent years have made it urgent for educational institutes to cater to the technological needs of the students and learners.
In this sense, having an educational website is one of the first basic steps in acknowledging these changes and taking some concrete steps to address them.
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Importance of an educational website for institutes
1. Helps in catering for a large audience base
An educational institute has to cater to the needs of a large number of stakeholders. An educational institute website has the potential to communicate thousands of students and aspirants and their parents through one single platform.
Furthermore, websites are an important source of generating and storing data. This can help the institutes perform a variety of functions. For instance, by releasing the institute admission form online, the institute can keep the record and track of the contacts who are willing to seek admission in a better manner. Likewise, websites can help in communicating important announcements, news or updates by publishing them online, which can then be viewed by all.
An educational website can comprise of some of the most advanced features like maintaining the dashboard of students and teachers. This can then help the teachers and students to have a look into important aspects like maintaining attendance records, uploading and downloading resources and others.
2. Educational websites attract traffic online
By building a website for your educational institute, you have the chance of attracting searches and clicks in large numbers on the internet. A website is one of the few basic steps of bringing and managing your presence online.
By attracting a large number of visitors and traffic, the institute has the chance of improving its reach and presence with its target audience. Furthermore, your institute can use their social media engagement to redirect them to your website by making websites. In this manner, your prospects have more opportunity to know about the educational institute better.
3. An educational website can help you in offering e-learning to the students
A fully dynamic educational institute website can well serve the purpose of offering online education to students. This can offer the institutes an important set of benefits to keep up with the pace of technological change in the educational sector.
Websites can come in handy in making online education a more systematic experience for institutes, teachers and learners. Having a website allows the institutes to navigate the opportunity to publish online video lectures and classes along with notes and coursework.
Not just this, with the help of an educational website, important purposes like taking online examinations of the students can be solved. Hence, in this manner, the institutes can live up to the competition of the various online learning platforms, which have grown tremendously, especially in the pandemic years.
4. An educational website can help you improve your institute’s reputation
An educational website can become the first point of interaction for many of your aspiring learners and students. By making an attractive educational website, your institute has the chance of positioning and reinforcing your institute’s image in a positive light.
A lot of educational websites also have a dedicated section that highlights student achievements and gives a glimpse of the latest events and happenings of the institute.
With the help of an educational website, an institute can also involve itself in various PR exercises like investing in online workshops, training sessions, demo classes and orientations for students and learners worldwide.
All this can thus help shine the goodwill of your institute and interact with the masses.
Furthermore, with the help of the website, an institute can monitor the traffic, engagement and participation of the audience. By studying factors like bounce rate, click through ratios and conversion rate, an institute can recognise the positive and negative factors. In this manner, the institute can make the needed efforts in inducing more participation and engagement from the audience.
5. Educational websites are necessary for higher learning institutes
Educational institutes that are providing higher learning courses to students need to focus on building and maintaining their websites well. This is because, for such students, the factor of trust is very important in taking their important decision of investing their time and resources to an educational institute.
Having a website can give a robust presence to the audience. By adding sections like Our Recruiters or Our Alumni, an institute can improve its chances of establishing its credibility by multiple times.
Websites are hence one of the important ways of winning the trust of your audience. From here, the aspirants can know about the courses, programs, curriculum and coursework an institute offers to its students.
6. Having a website helps an institute economically
An educational website has a lot of economic values attached to it. It helps in bringing tangible values for your educational institute by scaling the growth and revenue of your institute.
7. Educational websites help in beating your competition
By securing a comfortable position on search engine rankings and by attracting eyeballs to your website and social media, an educational institute has a better chance of getting into the minds of its audience. This hence brings out a lot of competitive advantage for your institute and can position themselves as leaders in the online space.
8. An educational website can reduce the burden of making wasted efforts
An educational website by being a one-stop source of contact can help both institutes and learners to save themselves from making wasted efforts. A responsive educational institute website can help in communicating vital information to the users in a rapid and impactful manner. This hence reduces the need for making physical visitations and consultations on the part of learners and institutes who can save their enormous amount of time and efforts in hectic exercises like the admission process.
9. Educational websites help in reducing your marketing costs
An educational website helps in bringing your marketing costs to very low levels. With digital marketing, an institute can make effective use of its resources. Websites help in bringing targeted reach and traffic to the audience. Unlike the traditional forms of marketing like advertisements and advertorials, online marketing has a much wider scope of marketing your institute.
To sum it up
The Ed-tech investments touched the remarkable figure of $18.66 billion in the pre-COVID year of 2019. It is imperative to understand that modern-day learners and aspirants base most of their decisions based on the effectiveness of their online experience.
Moving forward, we are witnessing before ourselves an era of transformation and technological change unveiling itself. To accommodate these technological changes, an educational institution must at least have a well-functioning website at the minimum. Furthermore, having a website offers a large number of benefits to the institutes. It helps them remain competitive and relevant to the audience’s perception.
We are Team EMB the voice behind this insightful blog.