Education websites serve a variety of purposes for an educational brand or institute. Building them effectively is important as websites give your organisation a sense of professionalism, which is important in the education sector.
Further, they drive the decision making process of the stakeholders and give you the opportunity to attract your audience.
However, building an educational website is not as easy as it sounds. While building an educational website, institutes and website developers need to consider a variety of factors.
Here is the list of 10 tips for making an education website which you must consider for making a good educational website.
Table of Contents
1. Make your website user-friendly
One of the first priorities of making your educational website must be maintaining a user-friendly experience for your visitors.
Your website is going to attract visitors from varying audience groups and segments. Parents, teachers, grandparents, or students – your website must be ready to make the experience for your audience easy and convenient.
Your choice of font colors, font size, images, and others is going to leave an important impact on the minds of your audience. An education website has a lot of pages and information which your visitors are going to explore.
Hence, it is necessary to ensure that you do not complicate your website by adding unnecessary elements. Further, it must also be kept in mind that a visitor on an educational website needs to know about a lot of information. Ensuring that important ideas and information is conveyed rightly is one of the other keys to providing your educational website a user-friendly experience.
2. Communicate your values
Your educational website is solving the important purpose of telling people about your institute or offerings. People visit educational websites with the serious intent of making an important decision.
Your educational website needs to communicate necessary values with which the audience can associate.
Your website must speak of the values which your institute or platform represents. Further, your website must clearly communicate about why one must choose you.
This helps the users to engage with your website positively and have a pleasant experience. In addition, this can further help them with their decision making process by reinforcing the image and values of your institute.
3. Focus on building a compelling homepage
A homepage will be the first source of interaction for every visitor who opens your website. It is very important to focus on building a very compelling homepage.
Your homepage must not only fascinate your users but also help your users by providing them with instant information. This helps users to build trust and confidence and give them the reasons to stay on your website.
A poorly designed homepage, on the other hand, will ruin the first impression of your visitor. Your homepage also must hence have a strong appeal to create an impact on the minds of the viewers. Building a Call to Action element on your educational website’s homepage can be one of the other strong strategies of increasing your chance to personalise and connect with your audience.
Contact information is one of the other very important elements without which your homepage would not solve its relevant purpose.
4. Streamline your menus and webpages
An educational website is loaded with lots of information and elements. Websites solve an important purpose of communicating and updating the users with events and happenings.
It is necessary to understand your audience’s behavior and arrange the elements of your website accordingly. A typical educational website will have a lot of menus and landing pages. Hence, it is necessary for a web developer to arrange and synchronise these pages and menus in a systematic manner.
Furthermore, this will also serve an important purpose of saving your visitor’s time. For instance, a user may be interested in knowing about the admission updates on the school, while the other user may want to download coursework from the website.
By systematically arranging the menus and pages, a user can be sure of taking a guided approach in clicking the right pages and menus.
5. Personalise the experience of users
Personalisation is one of the important motivations for users to engage and connect. Publishing the images of students, classrooms, events, and school buildings can create a positive impact on an individual’s mind.
Your website can also attempt to showcase some of the important achievements of your institute or students. With your educational website, you can attempt to socialise the users with teachers to connect with users more personally.
Furthermore, by adding social media pages, you can offer your audience the opportunity to remain in touch and make revisits to your website.
6. Invest in SEO
It is important to update your website and keep it running actively. This can gather engagement and traffic to your website all across the year. Maintaining the performance and health of your website must be one of your other important tasks.
Investing in SEO for all these dedicated needs can help your website go a long way. The other most important advantage is related to search engine rankings. By optimising and maintaining your website regularly, you can improve the chances of your website ranking on top.
This is especially important given the fact that the pandemic has caused a lot of institutes to go digital and maintain an active online presence. Hence to stay on top of keyword searches and have a cutting edge advantage over your competitors, it is important to focus and invest in SEO.
7. Answer the questions and gather feedback
Your website must have a dedicated section of Frequently Asked Questions to answer the generally asked queries of the audience. This will help the users to find the answers to most of their queries and know about the institute.
An educational website must also prompt the users to submit their feedback and questions. The traditional practice of contacting the institute with phone calls has its own set of challenges. Communication through the website saves a lot of time for the institute as they can flexibly manage the queries and issues.
Plus, your website can also help you gather relevant feedback and responses, which can eventually help you to improve your services. All this makes the audience more participative and inclusive of the website and the institute.
8. Maintain the responsiveness of your website
Your educational website can gather the engagement of a lot of users at the same time. Focusing hence on technical aspects like page speed is very important for making an educational website.
By making sure that your website is responsive, you can prevent the risks of glitches, buffers, and crashes. Also, it must be ensured that your website is maintained in a mobile-friendly manner as the majority of users make use of mobile devices to use the internet.
Mobile users are hence an important source of your website traffic, and ensuring that page load speed is optimal can have a remarkable impact on your website’s performance.
9. Maintain consistency
An educational website must maintain consistency with its design and functionalities. Consistency helps the users to recognise your website better. It helps the users keep track of the information they are gathering through websites.
This makes it easier for the users to click from one page to another in an easy manner. Maintaining consistency with elements like font, colors, logos, and images can help the viewers have an overview of the page and website better.
In terms of functionality, the standard and general practices of web development should be followed throughout an educational website. This will not let the users feel that they have landed on a different website as they switch across the pages.
10. Invest in interactive content
It is important for your institute to invest in interactive content to cater to the modern day demand of your users. Interactive content like video clips and stories can help in bringing a better impact on the minds of the audience.
Interactive content can also help the institute convey a large degree of information instantly and simultaneously. Moreover, the need for interactive content for educational websites rises in cases in which a website has to be frequently updated.
With interactive content, a website can communicate complex information and ideas like the admission process, exam updates, and others more engagingly. Furthermore, interactive content presents the institutes with the important opportunity to bring creative values in communicating the message. This can make the tedious process of reading much more exciting and informative.
We are Team EMB the voice behind this insightful blog.