10 Best Keyword Research Strategies for SEO and Content Marketing

HomeDigital MarketingSEO10 Best Keyword Research Strategies for SEO and Content Marketing


An effective keyword search reveals the keywords, phrases, questions, and answers that your customers and users find useful and relevant. It is also essential that you use your keywords to support business goals such as getting more page views, collecting leads, or selling products and services. Identifying the keywords that your target market is searching for and better understanding how they are searching for your content, services, or products is the key to keyword research success.

It is true that Google continuously rolls out algorithm updates that keep us on our toes. Still, keyword research has remained pretty constant for inbound marketers looking to optimise their websites for search properly.

There are two important factors to a successful keyword campaign. It allows your posts and pages to be ranked higher in search engine results and helps reach out to the right people. Furthermore, if you do it properly, you will not have to spend money on Pay-per-Click advertisements.

5 Importance of keyword research

1. Visibility enhancement:

Keyword research is an essential step to improving your website’s visibility on search results. BrightEdge’s study found that organic search drives 53.3% of website traffic. Paid search only contributes 15%. Optimising your website for keywords is crucial to increase organic search visibility.

2. Drives traffic:

Your website can be more popular if you target the right keywords. HubSpot research shows that businesses publishing 16 or more blog posts per calendar month receive 3.5x more traffic and 4.5x more leads than those publishing 0-4 posts per calendar month. You can get more traffic to your site by targeting the right keywords in your posts.

3. Improves content strategy:

Keyword research is a way to identify topics and language your target audience searches for. A Content Marketing Institute study found that businesses with a documented content strategy are six times more likely than those who don’t have one. You can create engaging content by using keywords research to inform your content strategy.

4. Increase in ROI

Targeting the right keywords can increase the return on investment of your marketing efforts. Conductor found that organic search generates 18% of all website revenues, while paid searches only deliver 6%. Optimising your website for the correct keywords will help you attract more qualified visitors to your site and increase your chances of converting them into customers.

5. Helps with Competitive analysis:

Keyword research can be used to analyse your competitors and identify new opportunities to gain a competitive edge. Ahrefs found that 90.63% of pages receive zero traffic from Google. This means there are many opportunities to target low competition keywords and rank higher than your competitors. Analysing the keyword strategies of your competitors will help you identify gaps in the market, and allow you to find new opportunities for high-converting keywords.

7 Things to look for when analysing your keywords

1. Search volume:

Search volume is the number of times that a keyword or phrase has been searched on search engines such as Google. Although high search volume keywords can drive more traffic to your site, they are more likely to be searched for on search engines like Google. Low search volume keywords, on the other hand, may not be as competitive but may drive less traffic to your website. To find the best keywords for your business, you can use keyword research tools such as Google Keyword Planner.

2. Relevance:

Your business and the products/services you offer should be relevant keywords. You may attract visitors that aren’t interested in your products or services if you target unrelated keywords. This can result in high bounce rates and low conversions. You should ensure that the keywords you select accurately reflect your website’s content and the products or service you offer.

3. Competition:

How difficult it is for a keyword to rank can be affected by its level of competition. It is more difficult to rank high-competition keywords, even though they have higher search volumes. Low competition keywords can have lower search volumes, but are easier to rank for. To optimise your website for specificity and volume, you should consider a mixture of high and low competition keywords.

4. Intent:

It is crucial to understand the intent behind keyword searches in order to develop a keyword strategy. If someone searches for “best shoes”, they might be searching for information about shoes. However, someone searching for “buy shoes online” may be searching for shoes. You can optimise your content for your target audience by understanding the intent behind a search.

5. Keywords: Long-tail or short-tail?

Although long-tail keywords tend to have a higher search volume and are more specific, they are less competitive. While short-tail keywords have a higher search volume and are more specific, they are also more common and more competitive. To optimise your website’s specificity and volume, you should use a combination of long-tail and shorter-tail keywords. While long-tail keywords will help you get more qualified leads, short-tail keywords will help increase your website’s visibility.

Keyword trends can change over the years, so it is important to keep up-to-date with which keywords are hot in your industry. Google Trends is a tool that allows you to identify emerging trends and adjust the keyword strategy accordingly. There was an increase in searches for terms like remote work and online shopping during the COVID-19 pandemic. Businesses could get more traffic by targeting these keywords.

7. Seasonality:

Certain keywords might be more relevant at certain times of year. Christmas gifts, for example, may be more in demand during holidays. You can increase your website traffic by aligning your keyword strategy with seasonality. To capitalise on the increased search volume for seasonal keywords, you might consider creating content or promotions that are aligned with these popular keywords.

Analysing all these factors will help you create a keyword strategy that targets the most effective and relevant keywords for your company. Keyword research is an ongoing process. You should continue to analyse your keywords to ensure that they are still relevant to your business’ needs.

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10 Best keyword research strategies for SEO and Content marketing

Keyword research

1. Brainstorm relevant terms:

Think about all the terms you can think of when you think about pointers. You can think about specific types of pointers such as pointers to pointers or void pointers. You might also want to think about other concepts, such as data structures or memory management.

Example: To create content about C++ pointers, you might brainstorm terms like “C++ pointers”, function pointers in C ++”,, “memory allocation with pointers”, and “pointers vs. references”.

2. Use keyword research tools

Keyword research tools like SEMrush, Google Keyword Planner, and Ahrefs help you find popular search terms that are related to pointers. You can also determine their search volume, competition level, and search volume. These tools can give you suggestions for similar keywords and phrases you might not have considered.

Example: Let’s suppose you use Google Keyword Planner for the search term “pointers”. You might discover that similar search terms include “pointer type in C ++”.” and “how to use pointers C ++”,”. This information can be used to refine your search terms and create content that targets specific terms.

3. Analyse keywords from competitors:

Take a look at your competitors’ websites and find out what keywords they use. This will give you an idea about the keywords that are most popular in your industry and help you to identify any gaps in your content.

Example: You might want to look at other C++ tutorial websites’ websites to find out what keywords they use. Some sites might focus on basic topics like “what is a pointer? in C ++”,”, while others may be more focused on “pointers to member function in C ++”.”. Analysing the keyword strategies of your competitors will help you to identify areas that you can stand out and target keywords they might be overlooking.

4. Consider long-tail keywords:

Long-tail keywords are more specific, longer phrases that can drive targeted traffic to your site. A long-tail keyword such as “how to use C++ function pointers” may not be as competitive as a keyword like “pointers”.

Example: Let’s suppose you want to create a tutorial about function pointers in C++. Long-tail keywords, such as “how do I use function points in C++” and “examples in C ++”, function pointers”, can help you attract more targeted traffic to the site and possibly rank higher in search engine results.

Think about the purpose behind the keywords people use to search for information on pointers. Are they searching for code examples, definitions, and tutorials? You can create content that is more relevant to your audience by understanding search intent.

Example: You might create content about pointers using C++. If you look at the search results for “pointers” you will see that many top results are code examples or tutorials. You can create content that provides instructions and examples on how to use pointers in C++ by understanding the search intent behind the keyword.

6. Use keyword variations

After you have identified your core keywords and created your content, add variations to these keywords. This will allow you to rank for more search terms related pointers.

Example: You might use variants of “pointers C ++”,” or “C++ pointer types” in your content if your core keyword is “C++”. You can increase your website’s targeted traffic by using related keywords.

7. Continuously evaluate and adjust:

You should keep reviewing your keyword research to ensure you are keeping up-to-date on industry changes. If necessary, adjust your strategy. This will allow you to stay ahead of your competitors and drive targeted traffic to the website.

Let’s take the example of a tutorial about pointers in C++. You target the keyword “C++ pointers” to create it. After a while, you begin to notice a decrease in search volume for the keyword. Other keywords, such as “C++ smart pointers” and “C++ shared tips”, are more popular. You can adapt your content strategy to target new keywords by reviewing your keyword research and staying ahead of your competition.

8. Take a look at similar searches:

You may see a section called “related searches” at the bottom of a Google search page. These searches are related to your original query and can help you find other keywords.

Let’s take, for example, the search “pointers C++” in Google. You might find phrases like “C++ points explained”, “void pointers in C ++”,” and “C++ points vs arrays” in the related search section. These related searches can be integrated into your content to increase targeted traffic to your site.

9. Take into account user-generated content

Forums and Q&A sites can give valuable insight into your target audience’s language and keywords. You can monitor these sites to identify the most popular topics and keywords that are related to pointers.

For example, you might go to a C++ forum and look for posts about pointers. Analysing the keywords used by users can help you identify new keywords and refine your current keyword strategy.

10. Make use of social media

Reddit and Twitter are two examples of social media platforms that can give you insight into the language and conversations used by your target audience. You can track relevant hashtags and conversations to identify topics and keywords that are related to pointers.

Example: If you search Twitter for #C++, you might find tweets that are related to pointers. Analysing the language and keywords used by users can help you identify new keywords and improve your existing keyword strategy. You can also engage users to promote your content and attract more visitors to your site.


Keywords are important to search engines as they assist them in categorising your content. However, they are just one component of an SEO strategy. Take advantage of this SEO guide and learn everything you need to know about seo. It’s important to create high-quality content around your keyword phrases for your posts and pages to rank successfully. Make your posts stand out from the competition.

Make it more readable, give more value, and provide a complete answer. Ensure that your page is easy to read and mobile-friendly. A website with valuable content keeps your users on your site longer. It informs Google that you are doing a good job. An organic SEO campaign can take time to pay off. You might rank quickly for specific terms or phrases, but most businesses see their rankings climb slowly over time. Remain consistent and patient, and have fun researching keywords.

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