A major problem that you, as a budding entrepreneur and/or business owner, might face is insufficient traffic on your websites. While the problem may not be new and has been addressed far too many times, miscommunication or disinformation can be a big reason why you are not able to drive traffic to your website.
Situations may get even more difficult for you as the digital space can prove to be really overwhelming, with innumerable elements to cater to while running your online business. According to Lauro Media reports, 88% of consumers stop referring to a website in case of a bad experience. So how do you drive traffic to your website?
In this article, we have elaborated upon some effective and reliable ways and strategies that you can adapt to drive digital traffic on your platform and these strategies, when implemented correctly, can help you generate genuine traffic in no time.
Different sources of traffic to a website
1. Organic Search Traffic
Because it is both free and highly targeted, organic search traffic is on the most valuable traffic sources for websites. This traffic is generated by search engines such as Google, Bing or Yahoo. It occurs when users enter a search term, click on a link, and then go to the search results.
If someone searches for “best New York City pizza restaurants”, and clicks on the link to a website of a pizza place that appears in search results, this would be organic search traffic. Website owners can increase organic search traffic by optimising their content for search engines, using relevant keywords and writing high-quality material, as well as earning backlinks to other reputable websites.
2. Direct Traffic
Direct traffic is when someone types the URL of the website directly into their browser. Or, they use a bookmark to get the site. This traffic comes from repeat visitors, loyal customers, and people who heard about the site through a friend or another source.
Direct traffic is, for example, when someone knows the URL of a website and enters it into their browser’s address field to visit it, this would be considered direct. Website owners can increase direct traffic by focusing on brand awareness, customer service excellence, and providing valuable content that encourages people to return to their site.
3. Referral traffic:
Referral traffic is generated by links from other websites that point to your site. These links can be found on social media, blog posts or other websites.
Referral traffic is, for example, when a blogger posts an article about a product or service with a link to the website so readers can find out more or make purchases, this would be considered. Website owners can make connections with other bloggers and participate in online communities to create shareable content that is more likely to be linked to.
4. Social media traffic:
Through links and promotion of content, social media platforms such as Facebook, Twitter, LinkedIn, Instagram, and LinkedIn can drive traffic to your website.
If a business posts a link on their Facebook page to a blog post and their followers click the link to read it, this would be social media traffic. Website owners can share engaging content on social media and use paid advertising to reach specific audiences. They can also engage with their followers via social media.
5. Paid Search Traffic
Paid search traffic can be generated by website owners who pay for advertising on search engines such as Google and Bing.
If a Google ad is placed by a business for a product or service and the user clicks on it, they will be redirected to the website to complete a purchase, this would be paid search traffic. Website owners can increase paid search traffic by using targeted keywords and creating compelling ad copy. They also need to optimise their landing pages for conversions.
6. Email traffic:
By including links to the website in email content, email marketing campaigns can drive traffic to your website
If a business sends a newsletter to its subscribers, with links to new products and blog posts, and their subscribers click those links to find out more, this would be considered email traffic. Website owners can increase email traffic by creating engaging content and segmenting their email lists to target specific audiences. Personalization can also be used to increase open and click-through rates.
7. Display advertising traffic:
Display advertising is the placement of ads on other websites and within mobile apps that have a link back to the site.
If a business posts a banner advertisement on a popular website, or mobile app, users click on it and are taken to the site to learn more, or to make a purchase, this would be considered.
13 Ways To Drive Traffic to Your Website Immediately
Let us now look at some of the most effective ways, which, if implemented correctly, can help you drive digital traffic to your online platform in no time:-
1. Implement good SEO
Implementing a good SEO service to your platform is one of the most effective ways of driving traffic to your site and it can really help boost your online performance for you. Learn more about SEO and do your own research before deciding on investing in any SEO services.
According to 36% of SEO experts, the title of the post is the most essential element of SEO. Make sure they compliment and are good for your business and implement a good and reliable SEO right away!
2. Make Videos for your Audience
Another great way to drive digital traffic to your website is by creating videos for your audience. You can create a YouTube channel of your business where you can post tutorials about how to use your products or any other informative videos for your audience. Video marketing can do wonders for you because YouTube ranks second in the list of search engines across the world!
Make sure you link your website’s content to your YouTube channel. According to reports by Wyzowl, 93% of marketers that started using video marketing admitted that they got new customers after posting videos on social networking platforms.
Another tried and tested method of driving digital traffic immediately is by using Quora. Answer questions of your niche and you can link the right anchor content to your own site’s blog content. According to user database released by Quora, the monthly active user base crossed 350 million in 2020.
Whatever content you post as answers should be relevant to the question you are answering and should be informative. Posting spam content just for the sake of answering can land you into trouble according to Quora policies and may not give you the desired results.
4. Email Marketing
Email marketing is another great way of driving digital traffic on your site. Create a list of prospective leads to include in your sales funnel and to which you can email your content for marketing. Share your latest offers, newsletters, information related to new product launches, and more.
HubSpot at the end of 2020, revealed that about 80% of marketers reported an increase in their website traffic and engagement after beginning email marketing. Again, remember not to spam your customers and audience with your emails because that may lead them to unsubscribe to your email services and you may lose out on potential customers and audience to your website.
5. Publishing Content on LinkedIn
Publishing content on LinkedIn can help you gain impetus and increase your digital traffic because LinkedIn is one of the best social media platforms for carrying out business and marketing activities. According to reports by Statista, LinkedIn is the second most popular social networking platform after Facebook for B2B marketers.
Posting quality content that is value-adding can help you leverage the platform to create a genuine and good audience for your platform and increase its value. Create unique content that can contribute to your followers and connections’ learning and anchor the content of your own blog in it and add links of your website to LinkedIn’s content.
6. Create Infographics
Good quality Infographics act like clickbait for your site. Creating good Infographics that your audience is capable of understanding and relating with can help you build a good market for your website. According to reports by Single Grain, articles that include Infographics as part of their visual content tend to receive 72% more views than articles without Infographics.
The more people that link to your Infographics, the more will be the traffic on your site. Make sure that the design is attractive, creative and catchy. Don’t make the designs too complicated and keep it simple yet unique.
7. Create Free Courses and Webinars
Conduct free webinars for your audience on social media platforms or other meeting apps to build a huge audience and drive traffic to your site. Deliver valuable, informative and helpful content for your viewers and promote your platform through these webinars.
Furthermore, create free courses that your audience can take up to learn new skills and share these courses on platforms like Udemy, Coursera and others. Add more courses on your own site and link it to the other courses that you have created to drive the students of those courses to your own site. Provide them links to resources that are uploaded on your site.
8. Social Media Marketing
This is one of the most obviously effective solutions to increase the traffic to your site immediately. Social media marketing opens innumerable doors for you and you can include other forms of marketing, like content marketing, influencer marketing and much more through social media platforms.
Through social media marketing, you can increase the traffic by creating brand awareness, building community groups, connecting with your audience, offering customer services, collaborating with influencers and building partnerships, and more. According to reports by HubSpot, Instagram is the second-highest ROI generating social media platform among the marketers.
9. Podcast Advertising
Podcasts have grown in popularity over the past few years. Podcast advertising is a great way to reach a large audience. Sponsoring or advertising on podcasts that are popular in your industry will allow you to reach new listeners as well as drive more traffic back to your website.
If you are a fitness retailer, advertising on a podcast about it might be a good idea. This will allow you to reach a specific audience of fitness enthusiasts that are likely interested in your products.
10. Offline marketing:
Although digital marketing is the most popular channel for marketing, offline marketing can still be very effective in driving website traffic. You can reach a larger audience by using traditional marketing channels such as billboards, print advertising, and events to promote your website and brand. Print ads could be used to promote your website, sponsor an event or include your website URL.
11. Mobile Optimization:
Mobile optimization is vital for increasing website traffic, as more people are accessing the internet via their mobile devices and tablets. You can increase mobile traffic to your site by making it mobile-friendly and simple to navigate.
These features include responsive design, mobile-friendly navigation and quick page loads. If you have an online store, optimising your product pages for mobile devices might be a good idea to make it easy for users to purchase products.
12. Local SEO
Local SEO is optimising your website to be found for local searches, such as “restaurants nearby me” or “plumbers within [city name]. Local keywords and creating local business listings are key to attracting more local search traffic.
This will also help you increase your visibility in local search results. If you own a local bakery, optimising your website for local searches might be a good idea. Include your city name, and any other relevant keywords, in your website content, and metadata.
13. User-generated Content:
Encourage your followers and customers to share content that is related to your brand and products with user-generated content. You can increase user-generated traffic to your website and social media channels and build brand loyalty by featuring user-generated content.
You might set up a hashtag on social media that encourages your followers to upload photos of themselves using your products. These photos can be featured on your website and social media pages. This can encourage people to share user-generated content.
We hope this article was helpful in understanding some ways in which you can drive traffic to your site immediately. There are other ways of driving traffic for your website as well, including paid resources such as CPA, purchasing advertisements, and more. Want us to help you figure out something else for you? Let us know in the comment sections below!
What are some free ways to drive traffic to my website?
Some free ways to drive traffic to your website include optimizing your website for SEO, creating social media profiles, and leveraging email marketing
What is the importance of guest blogging for driving traffic to my website?
Guest blogging allows you to reach a new audience and attract more traffic to your website. It also helps establish your authority and credibility in your industry.
How can I use paid advertising to drive traffic to my website?
Paid advertising can be used to drive traffic to your website through various channels, such as social media ads, Google Ads, and display ads.