27 Best Shopify Plugins and Themes For Your Store in 2024

HomeE-Commerce27 Best Shopify Plugins and Themes For Your Store in 2024


Key Takeaways

SEMrush research shows that 72.9% of all global website traffic comes from mobile devices, highlighting the need for mobile-friendly Shopify themes and plugins.

Gartner predicts that by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels, underscoring the significance of optimizing Shopify stores with effective plugins and themes.

With the eCommerce market expected to grow substantially, investing in the right Shopify plugins and themes is crucial for maximizing your store’s potential and staying competitive.

Prioritize mobile optimization, as the majority of website traffic now comes from mobile devices, emphasizing the importance of choosing responsive themes and mobile-friendly plugins.

Shopify is an e-commerce platform used by millions of successful businesses, both small and large. As the online stores keep growing, so have the resources by Shopify. The Shopify app store has thousands of apps, plugins and themes that you can use to enhance the platform. Having a few Shopify Plugins installed can help improve your store’s online search ranking, run successful campaigns and get loyal customers for your business.

There are numerous ways of increasing your sales and revenue by downloading a few themes and plugins to your Shopify store. 

All about Shopify Plugins and Themes

Shopify plugins can be used to enhance functionality and automate tasks. These plugins are available in a variety of formats. They can be simple apps that allow you to manage inventory and process payments. Or they can be more complicated apps that provide advanced analytics, SEO optimization or chatbots that assist customers.

Shopify themes are pre-designed templates you can use to personalize the look and feel for your online store. These themes can be customized to fit your brand and product offerings. While some themes are specific to certain niches or industries, others can be used by a broad range of businesses.

Shopify themes and plugins are both available in the Shopify App Store. These themes and plugins can be downloaded or purchased for free. Once installed, you can manage and customize them from your Shopify account.

Best Shopify plugins

Here are 5 Shopify plugins to help you add new and practical features to your website. These plugins have proven to increase conversion rates, create a better customer experience, and reduce abandoned cart rates.

1. Nudgify

Nudgify-Shopify Plugins

It is a plugin that adds notifications known as nudges to your key website pages. The feature of Nudges is to create FOMO and social proof effects to help increase the conversion rate. Nudgify keeps your audience engaged with real-time information—a great way to bring your store back to life.

It uses current stock levels, and items sold out data to notify customers. It also offers features like Add to cart nudge. The primary function of Nudges is to improve the customer experience and keep bringing them back to your app or site.

It, in turn, helps you build a long-term relationship and provides long-term value rather than creating a short-term buzz.

Here are the pricing plans available:

  • Lite ($0 per month): 2000 visitors, unlimited websites, basic social proof
  • Plus ($9 per month): 10,000 visitors, social proof & FOMO, unlimited websites
  • Genius ($29 per month): 100,000 visitors, social proof & FOMO, unlimited websites, 100+ integrations, remove branding.
  • Agency ($89 per month): 1,000,000 visitors, 32 languages, social proof & FOMO, unlimited websites, 100+ integrations, remove all branding.

2. Product Reviews (FREE)

Product Reviews-Shopify Plugins

Customer reviews about your product show your credibility to your potential customers and help your loyal customers share their experiences. Social proof is the best way to gain the faith of new customers and prove that you have the best quality product.

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The product reviews plugin helps you collect genuine customer feedback and publishes them online in your store. It’s super easy to use a plugin that integrates effortlessly with Shopify.

And the best part is it’s completely free.

So, what are you waiting for?

Use the product review plugin and start collecting feedback right away. Go ahead and ask your friends, family and the world to visit your website and leave genuine feedback about the same. 

3. Loox product reviews and photos (PAID)

Loox product reviews and photos-Shopify Plugins

Another great plugin (paid) to help your customers rate your products is Loox.

It helps gather customer reviews and ratings in your store and take it to the next level. Loox allows your customers to post the best photo and video reviews of your product.

The raw, unfiltered photos of your customers’ posts provide solid social proof for the world. It’s like having your mini Instagram within the store.

Pricing plans and features:

  • Beginner ($9.99 per month): Basic request emails, discount for photo reviews
  • Growth ($34.99 per month): Basic request emails, discount for photo reviews, video reviews, full customisation, Google shopping and Remove Loox branding
  • Unlimited ($299.99 per month): Everything in the growth plan + unlimited review requests + unlimited referrals + full Klaviyo integration + Priority support

4. ProMap- Store Locator

ProMap-Store Locator-Shopify Plugins

If you have physical and Shopify stores, you’ll have to install ProMap to connect them both. ProMap helps customers find the exact location of your store on your Shopify website.

Customers can walk into your store by using this app. They can also see your other information, such as operating hours and contact numbers.

It would be best if you made it easy for your customers to shop from both physical and online stores to boost sales.

You can choose from two pricing structures—Professional and personal.

5. Trust Badges

Trust Badges-Shopify Plugins

Online shopping is all based on trust. That’s where trust badges come into the picture and play a significant role. You might lose customers if you don’t have at least one trust badge on your Shopify store. Customers usually hesitate to purchase if a site doesn’t have a trust badge.

The trust badges plugin helps integrate your certification into your store online. It will be displayed at the bottom of your website or in another location. It’s free for the first 500 visitors’ posts. Later on, you’ll have to join their subscription plan.

6. Locksmith

Locksmith is a Shopify app that allows you to control certain areas of your online shop. Locksmith was developed by Lightward and is a tool to manage content access on Shopify. It is one of the most used apps for this purpose.

Using this plugin you can create rules to restrict pages or products using various criteria, such as customer tags and email addresses. This can be useful if certain products or content are to remain exclusive to certain customers, or if you wish to restrict access to parts of your store to certain user groups.

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7. Infinite Options

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Shopify’s Infinite Options app allows you to create custom product options for your store. This app was created by ShopPad and is one of the most used apps to create custom product options for Shopify.

Infinite Options allows you to create custom fields for products. This includes text boxes, dropdown menus, and checkboxes. This allows you to offer customers more options when they shop at your store.

8. Easy Contact

Easy Contact

Shopify’s Easy Contact Form app allows you to easily create and customise contact forms for your store. This app was created by Zotabox, and it is one of the most used apps to create contact forms on Shopify.

Easy Contact Form allows you to create a contact page that can be customised to meet your store’s requirements. This form can be embedded onto any page of your store, allowing customers to send messages and inquiries directly from their store.

These are the main features of the Easy Contact Form.

  1. Easy Contact Form: It allows you to create custom form fields. This includes text boxes, dropdown menus, and radio buttons. These fields can be customised to fit your store’s requirements and make your website look and feel natural.
  2. Anti-spam Features: The app has anti-spam capabilities to prevent unsolicited messages and inquiries. To ensure only legitimate messages are sent to the form, you can enable Google reCAPTCHA or use an email verification function.
  3. Design customization: Your contact form can be completely customised to fit your brand. To create seamless customer experiences, you can alter the layout, colors, and fonts of the contact form.
  4. Integration: Easy Contact Form can be integrated with popular email marketing tools like Mailchimp and Constant Contact. This allows you to quickly capture customer information and then add it to your email marketing campaign.
  5. Analytics: Easy Contact Form offers analytics and reporting tools that allow you to track the number of messages sent and view data about your customers’ inquiries.

Easy Contact Form can be used to create a customised contact form for your Shopify store. Easy Contact Form is a useful tool that can be used to help customers get in touch with your company or gather valuable customer information.

EU cookie bar

EU Cookie Bar is an app for Shopify that assists you in complying with the European Union’s cookie laws. This app was created by Booster Apps. It is one of the most used apps to add a cookie banner to your Shopify store.

You can use EU Cookie Bar to display a customised cookie banner in your store. This will inform visitors that your website uses cookies. Visitors can accept or reject cookies by linking to your cookie policy.

These are the main features of the EU Cookie Bar:

  1. Design customization: The cookie banner can be customized to fit your brand. To create seamless customer experiences for your customers, you can alter the colors, fonts, layout, and layout of this banner.
  2. Installation is simple: The app can be installed and configured in a few clicks. The cookie banner can be set up in just a few steps and customised to your liking.
  3. GDPR compliant: The app is GDPR compliant and will help you comply with EU cookie laws.
  4. Multi-language support: This app is great for international shops and makes it an excellent choice.
  5. Reporting: EU Cookie Bar offers analytics and reporting tools that allow you to track which visitors accept or reject cookies.

EU Cookie Bar can be used to comply with EU cookie laws and ensure transparency about your store’s use of cookies. EU Cookie Bar is a useful tool for anyone who has a store in the EU or just wants to make it easier for customers to understand how cookies are used.

10. Aftership


AfterShip, a Shopify app that tracks shipments and notifies customers when they are delivered to their homes, is very popular. AfterShip developed the app and it is used widely by Shopify merchants to enhance their customer service after-purchase.

These are the main features of AfterShip:

  1. AfterShip offers a single platform for tracking all your shipments. You can view the most recent tracking updates, delivery status, and other pertinent information about each shipment.
  2. AfterShip automatically sends delivery notifications to customers via SMS or email. This allows customers to be kept informed about the status of their shipment and enhances their post-purchase experience.
  3. You can create a custom tracking page using the app. The page can be customised to reflect your brand and provide seamless user experiences.
  4. AfterShip offers multi-carrier support. AfterShip works with more than 700 carriers around the world, including major carriers such as UPS, FedEx, and DHL. This allows you to track multiple carriers’ shipments in one place.
  5. Reporting: AfterShip offers detailed analytics and reporting tools that allow you to track the performance and deliver notifications of your shipments.

AfterShip can be used to track and manage your shipments and provide a better customer experience. The app’s customisable tracking page, delivery notifications, and multi-carrier support can streamline your shipping operations, as well as improve customer satisfaction.

11. Syncee

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Syncee, a Shopify app, allows you to automate and manage your product sourcing. The company Syncee developed the app and it is a popular choice among Shopify merchants looking to simplify their product management.

These are the main features of Syncee:

  1. Product sourcing: You can search for and import products using Syncee, which includes popular marketplaces such as AliExpress or Amazon. To find the best products for you, you can filter by price range and category.
  2. Data management: This app offers a range of tools to manage your product data. You can edit, update and sync product information across multiple channels.
  3. Automated updates: Syncee will automatically update your product information (including prices and stock levels) based on data from your supplier. This allows you to keep your inventory current and prevent overselling.
  4. Multi-store support: This app is great for merchants that have multiple stores or sell through multiple channels.
  5. Reporting: Syncee offers detailed analytics and reporting tools that allow you to track the performance and sales of your products.

Overall, Syncee can be used to manage your product data as well as automate your product sourcing processes. The app supports multiple stores and provides automated updates and reporting tools that can be used to streamline your business operations and help you grow it.

12. Smart SEO

Smart SEO

Smart SEO is a Shopify App that optimises your store’s search engine performance. This app was created by Sherpas Design. It is popular among Shopify merchants looking to increase their visibility and rank in search engine result pages (SERPs).

These are the main features of Smart SEO.

  1. Bulk editing: Smart Search Engine Optimisation allows you to modify multiple pages or products at once. This makes it simple to update meta tags, descriptions, and other SEO elements.
  2. Optimisation tips: This app offers optimisation tips and suggestions for optimising your store’s performance in search engines. These include suggestions to improve your page titles and meta tags.
  3. Smart SEO automates the generation of meta tags, descriptions, and other SEO elements for your pages and products, which saves you time and effort.
  4. Google Search Console integration: This app integrates with Google Search Console. It allows you to monitor your store’s performance and identify areas that need improvement.
  5. Smart SEO offers multi-language support. Smart SEO is a great choice to help international businesses.

Smart SEO can be used to optimise your store’s search engine performance and improve your visibility in search result results. The app’s bulk editing, optimisation tips, and automation capabilities can help you save time while improving your SEO efforts.

13. Sixads


Sixads is a Shopify app that allows you to manage and create ad campaigns across various online platforms including Facebook, Instagram, and Google. Sixads developed the app and it is a popular choice among Shopify merchants looking to increase their visibility and drive more visitors to their store.

These are the main features of Sixads.

  1. Sixads lets you create ads for different online platforms like Facebook, Instagram, Google, and Google. You can create a variety of ads such as image ads and video ads.
  2. Automated advertising targeting: This app uses machine-learning to optimise your targeting and delivery so that your ads reach the right audience at exactly the right time.
  3. Budget optimisation: Sixads will automatically adjust your advertising budget based on your performance. This allows you to get the most from your ad spend.
  4. Ad performance tracking: This app offers detailed analytics and reporting tools that allow you to track the performance and make a data-driven decision.
  5. Sixads integration with Shopify: Sixads integrates directly with Shopify to allow you to sync product data and create ads about your products from within your Shopify dashboard.

Sixads can be used to create and manage ad campaigns across various online platforms. The app allows you to optimise your advertising spend, increase traffic and improve your budget optimisation.

Best Shopify Themes


Wokiee-shopify plugins

Wookie is a one-stop solution for all your Shopify store needs. It has every tool and module ever required to build a fast and responsive website. Wookie provides you with a range of layouts and styles to choose from. You can go for the one that best suits your requirements.

You can create various structures for proper website functioning, such as widgets and a shopping sidebar for your store. 

Also, the support service of Wookie is commendable as they provide you with video tutorials to finish each setup step. You can expect to accomplish much more with this theme when integrated into your store. 


Icon-shopify plugins

Icon is designed by keeping in mind the visual appearance of a website. It has a full-width layout that helps brands add tons of photos and other visual content to their store. It works best by showcasing your shop’s Instagram feed on the site. If you’re more into images and less into written content, go for Icon. You can demonstrate your products through the grid and quick view options. You can give your website a clean and appealing look that attracts new customers to visit your website more frequently. Besides, you can add a navigation bar and parallax effect. You get a massive variety of options to play around with layouts. 


Vendy-shopify plugins

If you’re into a business that keeps changing with trends, such as the Fashion industry, then Vendy is for you. Fashion keeps changing with time. New patterns, designs, and colors keep launching every other season. Vendy is an excellent Shopify for fashion brands. Your online business keeps updating, irrespective of your product offerings. 

The theme has a clean design that you can use for your purpose. It is the best theme for a clothing, accessories, and footwear brand. The minimalist theme creates a perfect balance of good appearance and usability. Whether an experienced user or an amateur, you can use Vendy effortlessly to build your website’s visuals. It’s super easy to integrate, design and use this theme to grow your website and online business. If you want to use a no-code theme for your clothing store, Vendy is undoubtedly your go-to theme to choose. 


Editorial-shopify plugins

If your website is blog-heavy, then using Editorial is the right choice for you. You can share blogs, stories, and news and feature them across your store. It emphasises more on brand storytelling and publishing written content. If you love writing and using SEO strategies to grow your website, create unique content, and engage with your audience, you can use this theme. There are zoom features, and huge images look better in this theme. 


Delori-shopify plugins

Delori has mobile-friendly responsive designs which allow you to showcase your products royally. It can help you collect ratings and reviews. Plus, you can integrate your Instagram and Facebook. It has features like ‘Advanced Media,’ which allows you to add a wide range of media such as videos, images, YouTube links, and 3D images.

 Also, you can choose from various home pages and product pages. The drop-and-drag option helps you customise the pages per your wish. Additionally, every theme design is SEO-friendly and helps achieve a higher search engine ranking. You can also add a call-to-action pop-up of your choice on any page. 



Kallas is a modern and minimalist Shopify theme that provides an easy-to-use and clean look for online shops. 

The greatest benefit of Kallas is that it is very responsive and can be very easily used across all devices. The theme will give your website a minimalist look. The theme offers the functionality of product filtering from which your customers can filter products based on colour, price, size, or any other criteria.

Kallas also offers blog and social media integration allowing your store to have a vibrant online presence. Underground created Kallas, a Shopify theme. It’s designed to give online shops a modern and minimalist look. Kallas is responsive and can be used on any device. It is also optimized for speed making it an excellent choice for merchants looking to offer seamless shopping experiences for customers.



Mobilia, a Shopify theme popularised by Out of the Sandbox, is designed to give online shops a modern and sleek look while ensuring customers have a stunning shopping experience.

The theme’s built-in features include product filtering, quick views, blog integration, and blog integration. This will allow you to provide seamless shopping experiences for your customers.



Pixel Union created the popular Shopify theme, Pacific. It’s designed to give online shops a minimalist and clean look. Pacific is a minimalist Shopify theme. It provides customers with an easy-to-use and clean shopping experience. The theme offers blog and social media integration and will run responsively across all devices.

Overall the theme is a well-rounded option that provides a range of features and functionality that can help you create an engaging and successful online store.



The popular Shopify theme Handy was created by Pixel Union. This theme is ideal for merchants that sell products across a variety of categories. It has a modern and clean design that can be tailored to your brand.

The theme offers one of its kind unique features like Instagram integration. This allows the user to quickly showcase the Instagram feed of their business. The other remarkable feature is of quick buy option which allows users to make instant purchases.



Material offers multiple theme options enabling users to get their website rolling on their desired colours, scheme, and typography. Design-wise the theme is minimalistic and has striking aesthetic elements.

With this theme, you can use bold typography styles and make adequate use of white spaces to appeal to your visitors.

Overall the theme is one of the best options with the combined advantages of functionality, design, and customisation.


Shopify has created a free Shopify theme called Minimal.  The theme has been created for lovers of minimalist and clean designs. The theme is your best option if you want your products to shine and take the center stage on the website.

Overall the theme will provide for a useful and visually appealing online shopping experience making it easier for your audience to remember your products.

The theme is a great option if you are looking to start your online journey of getting your store online.


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Ella will provide you the most cohesive experience of making your brand memorable in front of your audience. The theme offers functionalities like a mega menu which will make it very easier for your users to navigate the website.

Ella is a feature-rich theme that provides advanced customisation options and features. Furthermore, the theme also offers pre-built homepage layouts that can fit your product offerings.

The popular Shopify theme Ella was created by Halothemes. This theme is for merchants who are looking for a simple and elegant design to showcase their products in an engaging way.



Kodo focuses on the large product images on the website. The theme has been made keeping in mind the best SEO practices. Sections such as galleries, image sliders, and featured collections make the theme ideal for customisation and fit for stores with limited product offerings. The product page features of the theme allow the users to leave reviews and read ratings.

On and on the theme will create an exceptional shopping experience for your customers.



Loft is a popular Shopify theme that is ideal for businesses that have a limited range of product offerings. The theme offers a minimalist design and focuses on highlighting your product with high-quality imagery.

The home page of the theme has a large hero image banner with text and call-to-action sections that are customisable. The clean and sophisticated design of the theme makes it ideal for creative services or offerings like boutique stores and others.


Whether it is paid or free versions of plugins and themes, you can get the maximum use & benefits from both versions.

However, paid versions often offer unlimited benefits and features. Also, if you’re just getting started and have a limited budget, you can try the free versions. And you can always upgrade later on. 

While using a free version, there’s not much that you can do to your Shopify store. Therefore, using the paid version is always highly recommended. You can pick your favorite plugin and theme from the above list and get started now. 

Ultimately, these Shopify plugins and themes are a must-have for your online store if you want to give your website a more professional appeal. 

Get in touch with us at EMB to learn more.


What are Shopify plugins?

Shopify plugins are add-ons that enhance your store’s functionality, offering features like marketing tools, payment gateways, and inventory management systems.

How do I install Shopify plugins?

Installing Shopify plugins is easy. Simply navigate to the Shopify App Store, find the plugin you want, and click “Add app” to integrate it with your store.

Can I customize Shopify themes?

Yes, Shopify themes are customizable. You can adjust colors, fonts, layouts, and more to match your brand and create a unique shopping experience for your customers.

Are Shopify plugins and themes compatible with each other?

In most cases, yes. However, it’s essential to check compatibility before installing plugins or themes to ensure they work seamlessly together.

Do Shopify plugins and themes affect website performance?

While some plugins and themes may impact site speed, choosing reputable developers and optimizing your store can help minimize any performance issues.

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