What is the difference between website UX and UI?

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Every business gains from having a powerful online presence. In the current era of tough competition, a creative and functional website yields high dividends in business. Staying on the top requires a creative and fully functional website as the customers prefer to go through it. Discussed in the blog are some of the key points of difference between website UX and UI which will help you in finding clarity.

It is imperative to have a robust website design for the advertisement of services and products. This will enable your business enterprise to make powerful presentations and attract customers.

Importance of UX and UI 

Importance UX and UI are highly collaborative and go hand in hand as you cannot have one and omit the other. UI (user interface) and UX (user experience) are two symbiotic terms. UI generally addresses the process of interaction between users and computer systems, software, and applications. Both are important for the product’s success. The best product experience only begins when UX is followed by UI. 

Both these are extremely important to a product and are deeply interlinked. User experience is a collection of tasks that focus on the optimisation of the product for enjoyable and convenient use. User interface design refers to the appearance and feel of the website, the demonstration, and the interactivity of a product.

But their roles are separate with distinct processes and different tasks. The UX design measures and optimises against input for supporting essential functions. UI design denotes its presentation. A professional UX designer will map out and design the journey, whereas the UI designer will focus on all the minute details that can make this journey possible and easy. 

Understanding UI Interface Design 

It is a strictly digital term as user interface design focuses on the look, feel presentation, and interactivity of a product. A user interface is the main point of contact between the user and a digital device or product, such as the touchscreen on a smartphone or the touchpad of an ATM as you select the amount of money you intend to draw from the machine.

UI design refers to the overall appearance and feel of the product. It ensures that the user interface of a product is spontaneous and intuitive. It carefully considers every visual and interactive element the user needs to come across, such as typography, icons, buttons, imagery, spacing, and responsive design. 

Thus user interface design is a multi-faceted and perplexing aspect of any well-designed website. It is mainly responsible for the transferral of the product’s development, content, and its layout into a stimulating, easy, regulatory, and responsive experience for the ultimate user. 

The main aim of UI design in a website is to visually guide the user through the product’s interface so that an intuitive and spontaneous experience is created and the user does not feel confused.

A website with a powerful and consistent advantages UI/UX designing services for your business can easily transfers the visual assets of the brands to a product’s interface and is aesthetically appealing.

Understanding UX design

The term “user experience” was coined in the 1990s. It encompasses various aspects of the end-users interaction with the enterprise, its services, and products. Essentially, UX refers to all connections that can be actively experienced, whether it is a website, or an ATM, or a simple visit to the supermarket. User experience design considers every element that goes to shape the experience. 

Products that are designed with user experience in mind are very easy to use and provide the user with a positive experience.

The ultimate objective of UX design is to build hassle-free, efficient, relevant, and comfortable experiences for the user. To design a positive user experience, it is essential to understand the user and his needs, aims and difficulties. For example, how convenient and prompt is the checkout process when the customer shops online? Does your online payment app make it easy for you to make your online payments?

User experience design is a non-digital or cognitive science practice. It is used and defined chiefly by digital industries. UX design does not refer to visuals. Rather, it focuses on the overall feel of the experience. 

A website with a good User experience design will improve the quality of interaction between a user and all facets of the company. 

Difference between website UI and UX

Despite their strong interconnection, the roles of website UI and UX are quite different. Each one refers to different aspects of the product development process as well as the design discipline. 

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UI deals particularly with digital devices and emphasises people’s ability to use them. 

User experience is a term that broadly deals with interaction with a brand, or product, or service. 

Another main difference between UI and UX is that UX is more about how a product makes you feel, while UI is more about how it looks. 

1. The difference in design between website UI and UX

UX Design refers to the “User Experience Design”, and UI refers to User interface design.

The basic difference lies in the fact that UX design is about the overall feel of the experience, whereas UI design is about the look and functionality of the product’s interfaces.

UX design relates not only to the practical usage of a system but is involved with the user’s overall experience with the brand right from beginning to end.

A website with UI design refers mainly to the appearance and the presentation than the manner in which someone may use it. For example, this includes its colours, typography, layout, and other elements of design.

A website with UX design focuses on executing tasks to optimise the product for effective and hassle-free usage. It focuses on detecting and solving user problems.

The primary focus of a website with UI design is to create aesthetically attractive, spontaneous, and interactive interfaces.

2. The difference in skill sets of website designers between website UI and UX

It is essential to comprehend the difference between website UI and UX as UI and UX designers may employ different skill sets and tend to work at different stages in the process. 

A professional UX designer focuses on the user’s total journey to solve a specific problem, for example, the steps they take and the tasks they have to execute to reach the final stage. They measure the quality of the experience, whether it is smooth and fast or not.

The content is systematised and characterised across the product. Attention is paid to the type of features the user may require. Wireframes have been created that outline the basic blueprints for the product. Thus the skeleton of the product is mapped out. 

On the contrary, The UI designer steps in to bring the design to life. He ponders over all the visual aspects of the user’s journey, such as the individual screens as well as touchpoints that the user may encounter. This includes tapping a button or scrolling down a page, or browsing through an image gallery.

UX comparatively comes initially as proficient user experience designers start by extensively researching users’ data to understand their objectives and struggles. Typically they tend to comprehend and map the entire user journey and devise innovative ways to improve it. They also create wireframes of their findings. 

3. The difference in the product development process between website UI and UX

User interface design is not the primary step in the product development process. 

User experience is the preliminary step in the product development process.

A UI designer works on the UX recommendations. Based on the user journey and wireframes, for example, he implements important changes across a website while developing it. 

A UI designer collaborates with a UX designer considerations when developing designs that will help meet the needs of users.

Professional UX designers also test an interface once a UI designer develops it. 

4. The difference in digital space between website UI and UX

In the digital space, the website that concentrates on UX tends to focus on ease of use and whether the user is able to achieve the ultimate goal. For example, in an e-commerce website, the UX queries would focus on whether the website is easy to navigate, starting from finding a product to checking out.

Website UX can apply to any kind of product, service, or experience;

Website UI is specific to digital products and experiences.


Technical experts are of the opinion that UX design focuses only on solving user problems and glitches, and UX design concentrates only on the elusive and subjective elements of the user experience. UI design focuses on the product’s look and design.

A website with UI design concentrates on functions such as visual designing, preparing mock-ups, visual aesthetics planning graphics, and layout.

UX focuses on a user’s overall experience with a brand, product, or service, such as the screen, buttons, scrolling features, and sound.
Expand My Business is at the cutting edge of modern technology and innovation. With a pool of over 1000+ professional UI/UX companies. We create a fully functional and creative website. This facilitates a positive user experience by focusing on elements such as information architecture, analytics, visual design, user research, content strategy, accessibility, and UI. By aligning with the users’ needs and by doing in-depth user research and testing innovative websites, we offer you the best intuitive customer experience.

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