The product photography services to an e-commerce store owner are like a pen to a diary. Product photography is a crucial domain that comes under photography, but apart from it, the value it holds in e-business for promoting one’s brand and products is incredible. This happens because no one would buy a product reading its name and description, would you? It is highly unlikely because pictures attract us and help us know the product well.
This photo shoot is based on the type of business and product you’ve to offer to the audience. It should be noted that product photography is not clicking pictures of the product on a plain background but is more significant than this. It is mainly based on the target audience, marketing strategies, and your type of business.
Table of Contents
What is Product Photography?
Product photography, as the name suggests, is done to take and use photos of the product to upload on the website and various social media platforms in order to drive more sales. It is mainly done to highlight the products and captivate the audience’s attention to make a purchase.
You must have scrolled through an e-commerce website to buy a hoodie in this cosy season. Do you see how photos of different hoodies are placed on the website portals? Those pictures are clear and accurate to let the audience know their type, size, and quality well. The pictures created through product photography cater to the viewers and potential customers so that it is clearly expressed and highlight the product.
This type of photography is also called E-commerce Photography, and it is done to promote your brand on all digital platforms. The audience engages better when there is the involvement of pictures; with this thought, the product photography is done. E-commerce businesses need to use this type of photography not only to make people explore their page and make a purchase but also to make them revisit.
How Can Photography Affect Your E-business?
Data suggests that 90% of online buyers depend on quality images to make a purchase. That’s the power of product photography. One good image can make or break a deal. It is one of the most crucial factors for increased sales, which is why investing in good photography is suggested.
Many budding e-commerce owners underestimate product photography, which can result in a significant loss. If you pay attention to it, you will see the difference and an uplifting demand for your product.
Product photography has various types, and each type best suits a particular product, business, and audience. In simpler words, many owners make a mistake when it comes to choosing the right type of product photography. The catch is to identify the right kind of product photography based on various factors such as size and dimension, purpose, number of objects in a shot, props used, and many more.
So, we are here to help you find the different types of product photography based on your product. Let’s dive into it!
Different Types of Product Photography Services
1. Studio Photography
Adhering to the name, studio photography is simple and presents the product as it is in the simplest way. This type of photography is created in studios and is widely used for e-commerce purposes. The shot depends upon the product’s texture, size, dimension, colour, and material, but the result is relatively similar.
The photographer need not be creative in such type of photography and is expected to get the final shot in 1-2 clicks. However, that doesn’t undermine its value because this type of photography is widely used on digital platforms. Whether it’s a pair of shoes, a piece of cloth, or a piece of furniture to click, the sole purpose of studio photography is to present the exact product most transparently.
2. White Background Photography
One of the most common types of product images is white background photography, where the photographer is expected to present the image on a simple white background and without the interface of distracting elements.
E-commerce owners use this type of photography when they need to focus highly on the product and want it to portray clean to the audience. One key feature of this kind of photography is the use of shadow to enhance and highlight the product.
3. Comparative Photography
Comparative photography is the type of photography that aims at presenting the actual size of the product to the audience. It mainly focuses on such products whose size and dimensions are tricky to guess. It aims to avoid customer misleading by representing actual products on the screen.
The best way to get the real dimension of the product is to put the person next to it and then compare the size accordingly. For instance, if you’re planning to purchase a bag, photos through white photography won’t help you get the real size, but if you see a man hanging the bag, it will help you have an idea of how big or small the bag is. This is what we call comparative photography.
4. Set Photography
When a product has certain similar features and is sold in different sizes and versions, it is when set photography comes into action. This type of photography aims at providing the customer with a clear picture of all the possible sets and versions of the product.
A perfect example of this type of photography can be a stationary kit consisting diary, a notepad, a pouch, and a pen. All the items in the kit are aligned with similar colours; in such a case, it is better to present them in a single picture. Set photography is the most ideal way for e-commerce owners to represent their products that are not sold separately.
5. Real Environment Photography
Suppose you want to buy a flower vase for your drawing room. While scrolling through the possible buying options, you would want to see vase images photographed on a table in the hall, to get an idea of how they will look in your drawing room. You possibly wouldn’t want the vase to be photographed on a white background because it won’t help you get a real picture of how it will look in your drawing room. That’s what real environment photography is all about!
This type of photography is mainly used in the fashion and home decor industry, where customers make a purchase based on whether the item is ideal for them or not, looking at the photograph. This helps customers to make a deal conveniently.
6. Photo Composing
This is a type of photography where a photographer shows his creativity by taking the picture from different angles or maybe by composing other related elements in a single picture. Suppose you have to take an e-commerce picture of a perfume made of rose petals. So, you decide to have a setup where a rose, rose petals, and that perfume bottle comes in the frame, and you get your shot!
A photo with different elements creates a story in the viewer’s mind and narrates a lot without speaking any of it. Photo composing is the best way to appeal to customers by conveying their key features and properties through photos.
7. Close-up Shots
Adhering to the name, this type of e-commerce photography aims at taking close-up shots of the products showing specific details and textures to the customers. Suppose you sell jute bags and want to put an e-commerce picture on your portal emphasising the bag’s details so customers can see its material. This is when close-up photography comes in place where it can win customers’ faith by expressing their best.
If you’re an online shopper, you must be aware that all the products have more than one picture on whatever platform you’re accessing. One of those pictures must be a detailed close-up shot of the product to ease the deal for customers.
8. 360-degree Photography
This is a product tour photography where a product is clicked from every angle and side. The product is placed on a round, rotating table, and then shots are taken. This type of photography is on trend because it is enough to give customers a virtual yet real tour of how the product looks like.
All the shots are then edited and compiled to make a single and synced image. 360-degree photography is an art and is in demand in the e-commerce industry because of the clarity and satisfaction it provides to the customer.
Photographs can make or break your deal. It may not seem so, but it essentially plays a crucial role in determining the growth of your business. In the digital world, customers are attracted by seeing pictures at first glance. Therefore, it is essential to be particular about which kind of e-commerce photography you’re going with.
Get in contact with us EMB
We are Team EMB the voice behind this insightful blog.