Different Types of Influencers For Influencer Marketing

HomeDigital MarketingInfluencer MarketingDifferent Types of Influencers For Influencer Marketing


Key Takeaways

As of 2024, TikTok is a major platform for influencer marketing, with a significant global user base split by age and gender, highlighting its diverse reach.

The fastest-growing TikTok accounts in 2022 showcased substantial annual follower increases, emphasizing the platform’s dynamic influencer engagement.

The most-used hashtags on TikTok as of January 2024 gathered billions of post views, demonstrating the powerful impact of trending content in influencer marketing.

TikTok continues to be a pivotal platform for influencer marketing, offering extensive reach across diverse demographics.

Trending hashtags significantly drive visibility and engagement, crucial for successful influencer campaigns.

For both startups and established brands, expanding their sales network is crucial. They must engage with their current audience while also reaching potential customers. Partnering with influencers is a highly effective way to achieve this goal.

Research shows that consumers often learn about new products through influencers, making influencer marketing essential for brands. Traditional marketing methods and ads are struggling to reach target audiences effectively, prompting brands to adopt innovative influencer marketing strategies.

Global online shoppers are particularly influenced by personal recommendations and reviews of new products shared by influencers.

Understanding Influencer Marketing

  • Standard marketing messages fail to have an impact on online viewers. Rather they are sceptical about these typical and customary marketing materials.
  • Influencer marketing is considered a form of digital PR.
  • Its main objective is to build brand awareness
  • It assists the brand to connect with a target audience
  • It escalates the overall reach of the brand
  • Helps to promote products and services to relevant audience
  • Influencer marketing is cost-effective
  • Increases your search visibility
  • Helps the brands to build an expert community around their product
  • Helps fuel trust among online viewers
  • Upsurges general brand awareness
  • Influencer marketing is cost-effective

New business enterprises that have just launched their products in the market and are working on a shoestring budget greatly benefit from influencer marketing strategies. They do not have adequate funds to invest in paid channels.

Influencer marketing campaigns help start-up brands to make their online presence powerful and get excellent conversions. Expert Influencers mention them on their blogs and other social media platforms. Along with promoting brand awareness, the start-up business enterprise can get a great boost from SEO.

Build a comprehensive influencer marketing strategy

To achieve substantial results it is necessary to develop an all-inclusive influencer marketing strategy. Set goals for your marketing campaign that align with your specific business requirements. The growth of your network will depend on the number of influencers with whom you are engaging and the type of influencers you partner with. This will become the basic foundation of your effective influencer marketing campaign.

Connect and collaborate with the right influencers

Skilled influencers have a profound effect on potential customers’ buying patterns. They influence and modulate their purchasing behaviors since influencers are trusted entities. So, partnering with influencers helps the brands to put their product right in front of the target audience and subtly encourage them to buy.

Collaborating with influencers is extremely beneficial as the brands experience overwhelmingly positive outcomes. Influencers are essential for successful marketing campaigns. They help brands get noticed, reach more people, and engage effectively.

For example, if you want to make your brand known to online audiences, partner with influencers who write for top industry blogs. If your goal is to drive more traffic, collaborate with bloggers who have a wide audience.

Few points to consider while connecting with influencers :

1. Provide influencers with substance and value

It’s really important for brands to thoroughly research an influencer’s background and find ways to offer value to them. Showing genuine interest in building a positive relationship with influencers is key.

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For instance, you can promote their website, blogs, and videos on your social media channels. Additionally, providing them with products to test or sending them your latest swag can demonstrate your eagerness to collaborate. Making sure they’re excited and willing to help you conduct a successful marketing campaign is crucial.

2. Personalise the content for every specific influencer

It is important to involve the influencer in your marketing campaigns by referring to his quotes frequently in your posts. You can invite them to host an event such as a podcast a webinar or a Twitter chat and deliver co-branded content. Do not merely send a to-do list. Your healthy communication and interaction will bring out the best outcomes.

3. Build and uphold a positive relationship with the influencer

It is great to stay in regular touch with the influencer. Keep viewing their latest published content and try to promote it across your channels. This will reflect your concern and help you to develop a strong connection between the influencer and your brand

Different types of influencers

Create a list of influencers you intend to work with. Carefully identify and select the best influencers that are in accordance with your business goals and know the benefits of influencer marketing. There are different types of influencers. These include:

1. Mega influencers

This set of influencers is extremely famous and enjoys a global presence. They have more than a million followers because of their celebrity status.

Engaging them will give incredible reach to your brand as they are highly visible on social media and active on different social platforms. Brands that opt to leverage influencer marketing are attracted by mega influencers.

However, they are incredibly expensive and may generate a lower engagement rate. Mega influencers and celebrities are perfect for marketing campaigns requiring extensive reach to expose your product to a large audience. For instance, American influencer Kylie Jenner has a massive following on Instagram. Similarly, countless celebrities and influencers leverage their social media platforms to endorse various brands or products. This not only helps the brand become familiar to the influencer’s audience but also significantly boosts its brand value.

2. Macro influencers

These are influential bloggers, vloggers, podcasters, social media stars, and. Their audience size generally lies between 100,000 and a million followers. They have the potential to connect consumers, relevant audiences, and businesses. Macro-influencers also include TV personalities, athletes, celebrities, or thought leaders. They are not as big as mega-influencers but are typically professional and can leverage their popularity to gain viewers on social media, For example, Chris Borgan builds an audience with his meaningful content and blogs and has a large audience base.

3. Mid-tier influencers

They offer brands a wide reach and boast of more engagement than mega or micro-influencers. Their posted Content is polished and reflects authenticity and familiarity as viewers connect with them instantly. They may not enjoy celebrity status but have audiences between 50K and 500K. Being influential content creators these influencers gain trust and are more in sync with their followers.

4. Micro-influencers

Brands find micro-influencers highly effective in terms of engagement, reach, and trust. Although they have a smaller following compared to mega influencers, they nurture deeper and more authentic connections with their followers. Micro-influencers are usually more focused and their content feels more genuine and realistic. Consumers are more likely to purchase a product recommended by micro-influencers. Brands seek to partner with Micro-influencers because of their expertise in special fields, for example maybe sports or fashion. They leverage their in-depth knowledge to build an audience. Micro-influencers are more effective at driving business goals your brand is trying to achieve through an influencer marketing campaign.

5. Nano influencers

Nano influencers may have a small number of followers, leading to a moderate reach for brands. Despite this, collaborating with them can result in high engagement rates. In fact, nano influencers typically have the highest engagement rates compared to other influencer types. Content is super–authentic, reliable, and personalized for their audience.

Nano influencers are affordable, which is great for startups with tight budgets. They often collaborate without asking for payment because they’re focused on growing their own audience and building partnerships with well-known brands.

6. Advocates

They are a special category of influencers as they advocate your brand in a highly positive manner. They mention your brand through genuine use of the product. They will get into conversations instantly online with the audience wherein they will defend or promote your brand. These types of influencers play a key role in delivering a meaningful message, driving awareness, and expanding reach.

7. Referrers

These influencers direct people to your website or online profiles with a strong and trustworthy endorsement of your product. Their recommendations are instantly trusted, prompting people to choose your brand over competitors.

8. Loyalists

These are followers, customers, or fans who have stayed with your brand right from the start of your influence marketing sales journey. Loyalists are influencers who are involved with your brand completely, support you, and exhibit your message explicitly. They are a valuable addition to your team working to fulfill influencer marketing goals.


Partnering with influencers makes advertising and promoting products and services more subtle, efficient, and trustworthy.

To promote your marketing campaign effectively, team up with influencers who can create engaging content related to your niche and incorporate target keywords.

It’s crucial to establish meaningful connections with the right influencers, considering your budget and business goals. Building long-term relationships with influencers can greatly benefit your brand.


Q1. What are the main types of influencers used in influencer marketing?

Influencers vary by their audience size and niche. Major types include mega, macro, micro, and nano-influencers, each offering different levels of reach and engagement.

Q2. How do demographics of platform users influence influencer marketing strategies?

Platform demographics such as age and gender influence the choice of influencer, as matching the influencer’s audience to the target demographic is crucial for campaign success.

Trending hashtags can significantly increase a campaign’s visibility. Influencers use these to enhance content discoverability and engagement on platforms like TikTok.

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