15 Must-Have Infographic Tools for Creating Stunning Visual Content

HomeDigital Marketing15 Must-Have Infographic Tools for Creating Stunning Visual Content


Key Takeaways

According to Gartner, 80% of marketers plan to increase their use of visual content in 2024.

A study by Statista found that infographics are the third most popular content type shared on social media.

Moz research suggests that infographics can improve brand awareness and website traffic.

Infographics are a powerful tool for grabbing attention and communicating complex information in a visually engaging way.

There’s a wide range of infographic tools available, catering to different needs and budgets.

By choosing the right tool and focusing on clear, compelling content, you can create infographics that elevate your communication strategy.

Struggling to grab attention in today’s information overload? Infographic tools can transform your message into captivating visuals. But with so many options, which one is right for you? Let’s explore the best tools to turn your ideas into stunning infographics that inform and inspire.

Introduction to Infographic Tools

The Importance of Infographics

Infographics are important for clear communication. They simplify complex data and make it easier for people to understand. They use visuals to tell stories, making information easier to remember and understand quickly. Visual data is processed faster by the brain, making infographics a powerful tool for engaging audiences.

Enhancing Visual Content Creation with the Right Tools

Infographic tools play a big role in making infographics effective. They help people create clear and attractive designs without needing special graphic design skills. These tools have templates, easy-to-use interfaces, and lots of icons and images.

They’re great for marketers, educators, and businesses who want to make professional visuals quickly. Plus, they let users customize designs to match their brand, making content both informative and recognizable. Using these tools saves time and money, making it easier to focus on content quality rather than design challenges.

15 Must-Have Infographic Tools for Creating Stunning Visual Content

1. Adobe Spark

Adobe Spark is recognized for its user-friendly approach, making it accessible to both beginners and professionals. It offers a wealth of templates and design elements that simplify the creation process. Users can easily customize these templates, making it straightforward to create polished visuals that convey messages effectively and aesthetically. This tool is particularly beneficial for those who need quick customizations without diving deep into complex design software.

2. Canva

Canva is known for its simplicity and extensive library of graphic elements, making it a favorite among non-designers. Its intuitive drag-and-drop interface facilitates the quick creation of infographics, allowing users to choose from thousands of templates that can be customized effortlessly. Canva is ideal for projects that require a fast turnaround without compromising on visual quality.

3. Piktochart

Piktochart is tailored for creating infographics that need to handle complex data. It offers advanced tools that help in visualizing data through charts, graphs, and maps. One of the standout features of Piktochart is its real-time collaboration capability, which is perfect for teams that need to work together on the same project from different locations.

4. Venngage

Venngage offers a variety of templates that cater to different industries and themes, making it versatile for creating infographics tailored to specific audiences. It includes interactive elements like hyperlinks and hover effects, enhancing the engagement factor of the visuals created.

5. Infogram

Infogram specializes in data visualization, integrating real-time data which is ideal for projects that require up-to-date information. It emphasizes accuracy in designs, ensuring that the visuals are not only appealing but also accurate and informative.

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6. Snappa

Snappa provides free access to a wide range of features, including a comprehensive library of assets. It is designed for quick infographic creation with minimal effort, ideal for users who need to produce content rapidly.

7. Visme

Visme is a comprehensive tool that offers extensive options for creating infographics and other visual content. It boasts a large template library and powerful data visualization capabilities, suitable for detailed and dynamic presentations.

8. Adobe Illustrator

For those seeking meticulous control over their designs, Adobe Illustrator is the go-to tool. It is best suited for experienced designers who require advanced capabilities in creating detailed and customized visuals.

9. Easel.ly

Easel.ly offers a straightforward interface with a focus on accessibility and ease of use. It provides various themes and icons, making it easy for beginners to create effective infographics.

10. Glorify

Glorify offers multiple subscription plans, including a free option. It is known for its versatility in creating not just infographics but comprehensive marketing visuals.

11. HubSpot’s Free Templates

HubSpot provides free templates that simplify the infographic creation process. These templates help users produce professional visuals quickly, which is especially helpful for content marketing and social media engagement.

12. Photovisi

Photovisi is a straightforward tool for creating photo collages, which can be integrated into infographics. It requires no account creation, allowing users to start creating immediately.

13. BeFunky

BeFunky extends beyond basic infographic tools by incorporating full photo editing capabilities. It includes features such as cropping, red-eye removal, and text overlays, making it a more comprehensive tool for visual content creation.

14. Datawrapper

Datawrapper is ideal for journalists and researchers who need to embed live charts and maps into their publications. It requires no prior design skills, making it accessible for non-designers.

15. Google Charts

Google Charts is perfect for embedding interactive charts and data tools into websites. It supports a wide range of chart types and is completely free to use, making it accessible for developers and content creators alike.

Tool NameEase of UseKey FeaturesCostIdeal For
Adobe Express (formerly Adobe Spark)Beginner-friendlyHigh-quality templates, design elements, access to Adobe Stock photos (paid plans)Free plan with limited features, Paid plans start at $9.99/monthBeginners, Users seeking user-friendly platform with Adobe quality
CanvaExceptionally user-friendlyVast library of free and paid templates, icons, illustrations, and stock photos, Drag-and-drop functionalityFree plan with limitations, Paid plans start at $12.99/monthBeginners, Anyone seeking to create infographics quickly and easily
PiktochartUser-friendlyAdvanced data visualization tools, Wide range of chart types, Real-time collaboration featuresFree plan with limitations, Paid plans start at $24/monthData-driven infographics, Teams needing collaboration
VenngageUser-friendlyEngaging templates for various themes and industries, Interactive elements like hyperlinks and hover effectsFree plan with limitations, Paid plans start at $19/monthVisually appealing infographics with a focus on specific themes or industries
InfogramUser-friendlyReal-time data integration, Wide variety of chart types, Focus on data accuracyFree plan with limitations, Paid plans start at $67/month (billed annually)Data visualization professionals, Presenting complex data
SnappaVery user-friendlyGenerous free plan with access to assets, Basic design featuresFree plan with limitations, Paid plans start at $10/monthBeginners on a tight budget, Quick infographic creation
VismeUser-friendlyComprehensive features, Extensive template library, Dynamic data visualizationFree plan with limitations, Paid plans start at $12/monthCreating a variety of visual content
Adobe IllustratorAdvancedUnmatched flexibility and control, Detailed and customized infographics$20.99/month as part of Adobe Creative Cloud subscriptionExperienced designers
Easel.lyVery user-friendlySimple interface, Various themes and iconsFree plan with limitations, Paid plans start at $3/monthBeginners, Quick infographic creation
GlorifyUser-friendlyMarketing visual creation, VersatilityFree plan with limitations, Paid plans start at $19/monthCreating various visual content types
HubSpot’s Free TemplatesN/A (Templates)Free infographic templatesFreeBeginners, Quick infographic creation
PhotovisiN/A (Photo collage tool)Photo collages for infographicsFreeIntegrating photo collages into infographics
BeFunkyUser-friendly (photo editing)Photo editing capabilities, Cropping, Red-eye removal, Text overlaysFree plan with limitations, Paid plans availableEnhancing infographic elements
DatawrapperN/A (Data visualization)Live charts and maps embeddingFreeJournalists, Researchers
Google ChartsN/A (Data visualization)Interactive charts and data tools embeddingFreeAdding data visualizations to websites

Choosing the Right Infographic Tool

Selecting the appropriate infographic tool is crucial for effectively communicating your message through visual content. The choice depends on several factors including the user’s skill level, the complexity of data, the desired features, and the specific use case. Here’s a detailed guide to help you choose the right tool for your needs.

Consider the Type of Data

Consider the nature of the data you need to visualize. For infographics that are heavy on data, tools like Infogram and Datawrapper are more appropriate because they specialize in data integration and have robust features for creating dynamic charts and graphs. These tools ensure that your infographics not only look good but are also accurate and informative.

Collaboration Needs

If the creation process involves multiple contributors, consider tools that support real-time collaboration. Piktochart and Visme allow teams to work together seamlessly, with changes updated in real-time. This feature is particularly useful for businesses or educational projects where teamwork is essential.

Feature Set

Different tools offer different sets of features. Some tools, like Snappa, provide a vast library of stock images and icons, making them suitable for projects that require rich visual elements. Others, like Adobe Illustrator, offer advanced features that allow for fine-tuned customization and are better suited for experienced designers who need detailed control over every aspect of their design.


Finally, consider your budget. Many infographic tools offer free versions with basic features, which might be sufficient for occasional users or small projects. However, for more complex needs or frequent use, paid plans offer more features and greater flexibility. Tools like Adobe Illustrator and Visme come with various pricing tiers to accommodate different user needs.


In today’s world, grabbing attention and getting your message across is really important. Infographics are great for this. They mix data and design to make interesting visuals. Using good infographic tools, like Canva, can help you turn complicated information into easy-to-understand pictures that people like. Just figure out what you need, try different tools, and focus on making clear and interesting content. That way, you’ll make infographics that really help you communicate better.


Are infographic tools expensive?

Many infographic tools offer free plans with basic features, making them accessible to everyone. Paid plans typically unlock additional features like more templates and higher resolution exports.

What skills do I need to use infographic tools?

Most infographic tools are designed with user-friendly interfaces and drag-and-drop functionality. Even beginners with no design experience can create infographics with these tools.

How can I choose the right infographic tool?

Consider your design experience, budget, and the complexity of your infographics. Explore the various tools available, from user-friendly options like Canva to specialized data visualization tools.

Canva, Snappa, and Easel.ly all offer free plans with access to templates, icons, and basic design features. These are great options for beginners or those on a tight budget.

Can infographic tools help with data visualization?

Absolutely! Many infographic tools like Piktochart, Infogram, and Datawrapper offer advanced data visualization features. These tools allow you to create charts, graphs, and maps that effectively communicate complex data sets.

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