Your logo conveys more than just what you sell. It also tells customers how you want to be perceived by them, and that is something you want to be deliberate about when building your brand image. But have you heard about animated logos? Animated logos are quickly becoming the norm in the digital age.
If you are looking to increase your digital presence and make your brand stand out, using an animated logo can help you do just that.
From the visual impact it creates to its capability of capturing attention, there are plenty of reasons why you should consider using an animated logo. In this article, we will discuss some of the top benefits of using an animated logo for your digital brand.
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Why does a brand logo matter?
A logo is a very first thing that people see when they visit your site. So it is crucial to make sure it looks professional and eye-catching.
A great logo can set the tone for your company and establish a clear message. It also shows off your personality or style in an instant.
Whether you are designing a logo from scratch or looking to update your existing one, there are lots of different ways you can spice up your digital brand with animation.
Some companies use animated logos as part of their marketing strategy, while others choose to add animation for no other reason than because it makes them happy.
Animated Logo vs Static Logo
Logos are a very important part of your digital brand. It is the first thing people see when they visit your website or social media page, and it sets the tone for your business and tells them what you are all about. There are two types of logos: Animated logos and Static logos.
- Animated Logo: Animated logos are best used for brands that want to create a more memorable and engaging logo or if the business is very visual. Static logos work best when you need a logo that blends in with the rest of your branding.
- Static Logo: A static logo works better if you want a logo that blends in with your branding and isn’t as eye-catching as an animated one.
An animated logo is best if you want to create something memorable or engaging or if your business is very visual.
Benefits of Using an Animated Logo
Animated logos have been all the rage in the digital world as of late, and it is easy to see why: Not only do they add an extra level of creativity to your digital brand. But they also help improve your brand’s overall performance by making it more memorable and shareable.
So if you are still relying on the same old static logo for your digital marketing campaign, read these benefits on how animated logos can improve your digital brand.
1. They are Unique and Memorable
An animated logo is unique and memorable, making it easier for your brand to be seen and remembered.
So you have a better chance of them coming back to you when they need what you offer.
When you have got a strong logo and brand, it becomes much easier to get your message out there and generate interest in your product or service.
2. They Help You Stand Out from the Competition
One of the benefits of using an animated logo is that it can help you stand out from the competition.
An animated logo will grab your visitors’ attention, which will lead to increased engagement on your website.
The use of motion in a logo is effective in conveying movement and life, while static logos are easier to ignore.
3. They are Flexible and Can Be Used in Multiple Ways
When you have a logo that includes animation, it is flexible and can be used in multiple ways to help tell your brand story and capture the attention of your target audience.
As soon as people see movement, they want to know what is going on and how they can get involved.
In turn, this increases engagement levels, which are vital if you want your digital presence to be successful.
4. They Can Be Easily Incorporated into Other Marketing Materials
Animated logos can be easily incorporated into other marketing materials and are especially popular in social media posts and advertisements.
Animated logos also make a company appear more approachable by incorporating human-like features such as eye movement or mouth movement.
So, if you have a video or slideshow that needs some graphics, you can use your logo to add some flair.
5. They are Eye-Catching and Attention-Grabbing
An animated logo can really stand out among other digital marketing materials, like a still logo or video. It will get people to stop scrolling and pay attention to what you have to say.
A logo that moves grabs their attention in the same way a moving advertisement on TV would.
Not only that, but it also looks pretty cool on your site and social media pages. The animation will make your logo come alive.
6. They Help Create a Lasting Impression
An animated logo is a great way to create a lasting impression on your customers.
The creativity and innovation that goes into designing these types of logos can help set you apart from the competition.
Customers are more likely to remember the animation and associate it with your business. This will lead to them being more likely to buy from you in the future because they trust you and know what to expect from you.
7. They Can Be Updated Easily and Inexpensively
One of the best benefits of using an animated logo is that it can be updated easily and inexpensively.
Since you can create your own animated logo from scratch, or use a template to customise it, you have the option to update it at any time.
For example, if you are just starting out and need to change your slogan or incorporate a new colour scheme, you can update the design without having to go through the entire process again.
If you don’t want to do the work yourself, there are plenty of places where designers will do it for a low cost.
8. They Can Communicate Complex Concepts Quickly and Easily
An animated logo can communicate complex concepts quickly and easily. Animation is a powerful way to tell your brand story and communicate the benefits of your product or service.
It is also a great way to show who you are as a company, what you do and why you do it.
For example, if you are trying to explain the benefits of your company’s product, you can use animated logos to show how it works or what its features are.
9. They Can be Used Across Multiple Platforms
Logos are more than just a simple graphic design to represent your company. They are the face of your brand, and as such should be shown in all forms of media.
A static logo can only be used when you have the budget to produce a video advertisement or TV commercial, but using an animated logo will allow it to be seen across multiple platforms.
For example, if you post a photo on Instagram, your logo can pop up on Snapchat. The possibilities are endless.
10. They Help Build Brand Recognition
An animated logo has the ability to leave a lasting impression on viewers because they have more detail than traditional logos. This means that they are easier to remember, which in turn leads to better brand recognition.
Additionally, companies with animated logos tend to be recognised as innovative and creative.
When consumers see an animated logo, it tells them something about the company’s values like creativity, innovation, and imagination, which increases trustworthiness among consumers.
How can you find an animated logo for your business and website?
Finding the perfect animated logo can be difficult, especially when you are looking for one that is attractive. That is why we have created a list of the five best places to find beautifully animated logos.
- Google Image Search: There are a ton of different styles to choose from, and they are all free. Pexels is another great site that offers many different styles in its search engine.
- Fiverr: Fiverr is another excellent place for high-quality digital graphics, including both still and animated logos. Just find the right designer and get your animated logo done.
- DevianArt: You can also look at DeviantArt if you want more variety or just need some inspiration. They have a lot of different styles, even ones that aren’t animated.
- Canva: If you don’t like any of those sites, try Canva, as they have lots of templates with animated logos preloaded onto them.
Lastly, always keep in mind that it doesn’t matter where you find your animated logo as long as it fits your business and makes sense with your brand. Learn how to design a logo.
Animated logos are the latest trend in marketing, and they are a great way to bring your brand to life. You can use these logos in any number of ways, whether you want them to be the central focus of your website or a supplement to other marketing materials.
However, the biggest problem with getting your business or brand an animated logo service is the hustle and bustle of finding a suitable agency partner who can understand your brand and work on the extensive need of animating your brand logo. This is where the solutions of Expand My Business can help you find the most affordable logo animation services within 24 hours of posting the requirement.
We are Team EMB the voice behind this insightful blog.