Do you know that there are more than 4 billion email users? Email, having these many users, dwarves other digital communication platforms. It has been often believed that email as a marketing tool was on its deathbed.
Contrary to these beliefs. emails have seen a resurgence as one of the preferred marketing tools by marketers for their day-to-day marketing activities.
Importance of Email Marketing
59% of marketers say that email marketing gives them the highest return on investment compared to other marketing methods.
It is the reason email marketing is the preferred tool for many marketers. However, it is not always a walk in the park for companies to conduct successful email marketing campaigns. Although email marketing is a great way to reach individuals directly, it takes a lot of time out of companies. Many businesses have evolved their email marketing strategies in search of efficiency. Long ago, companies had to dig through questionnaires to understand their customers’ preferences. Today it is easy to access automatically compiled lists with tons of information on potential customers.
There are tons of specialised software people can use to streamline their email marketing drives. Unfortunately, some companies are still drawing a blank looking to streamline their email marketing.
You must already have heard about a boatload of email marketing tools. However, by themselves, these tools are not guaranteed to give pleasing results. Every marketer needs to use supportive tools to boost their edge. The following are supportive tools that can improve every email marketing campaign.
Online Tools You Must Use for Email Marketing
1. Canva
When developing an email marketing campaign, a marketer can easily overlook the importance of how the emails will appear. The design of the emails sent out should be a top priority. The perfect email should draw attention to what you want the reader to see first while packing in all the information you want to convey. The need for good-looking emails is where a design tool comes in.
With Canva, you do not need to be a designer to make perfect-looking emails. It is an easy-to-use tool for creating branded content that looks awesome. The best part is that Canva targets people who have no prior design skills.
2. Grammarly
Are you creating content for your email and want to be sure it conveys the message you want? Is it the middle of the night, and your proofreading skills have taken a nosedive after the long day you’ve had? Grammarly makes an honourable mention here because it makes sure that no silly errors get past. With this tool, you can create captivating content which you can customise to suit the tone of voice you want for the target audience.
Grammarly is not only helpful with email marketing but it can help you with all your writing to make it error-free. You can also use Grammarly regardless of the platform you have in place.
3. Deliverability Tools
Let’s say you have developed and launched a killer email marketing campaign, but how do you know if the emails reach their intended targets? The only way you can do that is to use a deliverability tool. A good deliverability tool will test your email for spam triggers, show you if your email has reached your target, and some go as far as telling you which folder your email ends up in the recipient’s address. Two great deliverability tools to use are MailGenius and GlockApps.
4. Hyperise
It is another email customisation tool that each email marketing arsenal needs. We have already mentioned Canva for personalisation. However, Canva is a general customisation tool, but, Hyperise is the best for emails. You can use it to add customised graphics to emails to make them pop.
5. Clearbit for Data Enhancement
You cannot maximise lead conversions by sending generic-looking emails. An effective marketing email needs to show the recipient that you know them.
To create the appearance of familiarity, you need to add details like the recipient’s proper name, title, and other details specific to them. A data enhancer tool such as Clearbit can help you populate those hard-to-fill fields. Clearbit scans numerous sources and provides up to 85 data fields that you can use to customise emails.
6. Landing Page Optimisation Tool
You must optimise the landing page where potential leads arrive. A well-optimised page will improve your conversions and make your investment worthwhile. The quality of the landing page should be top-notch. It should also have a call-to-action that is a logical progression from the content of the marketing email.
Unbounce comes highly recommended as a landing page optimisation tool. It enables you to create landing pages that give you better conversion rates.
State of Technology 2024
Humanity's Quantum Leap Forward
Explore 'State of Technology 2024' for strategic insights into 7 emerging technologies reshaping 10 critical industries. Dive into sector-wide transformations and global tech dynamics, offering critical analysis for tech leaders and enthusiasts alike, on how to navigate the future's technology landscape.
7. Get a Good Email Verification Tool
How many of the emails on your mailing list are active? It is a question you should answer before sending marketing emails. A good email checking tool like DataValidation will enable you to reduce undeliverable emails and improve your return on investment.
8. OptinMonster To Manage Opt-ins
As the name suggests, OptinMonster manages opt-ins, but it has evolved to do much more. It is now arguably the most acclaimed plugin for generating leads. OptinMonster was exclusively a WordPress plugin, but now it works on any other website.
OptinMonster is highly customisable with many lead generation types, numerous triggers for displaying popups, many built-in templates, drag-drop customisation of assets, and much more.
9. Convertkit For Organising Your Contacts Like A Pro
No matter how many email marketing tools I introduce to you, you will notice a lot of duplication of tasks. Few email marketing tools have enough unique features to differentiate themselves from their competitors. Marketers who excel at their jobs don’t rely solely on marketing tools. Instead, they create strategies to complement them.
One indispensable email marketing strategy is audience segmentation. You cannot send a single email to your entire audience, no matter how carefully you have crafted it. If you have a long email list, you should consider grouping the contacts to make targeted emails more effective. One of the best tools for segmenting email lists is Convertkit. You can use them to create countless segments for your current and future campaigns.
10. See If Your Audience Has Read Your Emails With Boomerang
Long before fully-fledged email marketing tools came along, marketers had found creative ways to check the performance of sent mail. One of the first things a marketer would want to know is whether recipients have opened their mail.
One tool that can give you this information is Boomerang for Gmail. Judging by its name, you can already guess what Boomerang does — it sends you an email if your recipient hasn’t read or replied to your email by a time set by you. Initially, Boomerang worked with Gmail only. However, you can now get versions that support Office 365 and Outlook.
11. Great Marketers Use Calendar Scheduling Apps
What call-to-action have you made on your landing page? Does it involve customers potentially booking time with you or your marketing team? If it does, you might want to automate your calendar scheduling. A scheduling tool will help your qualified leads to book calls or meetings with you at a suitable time for both of you.
Calendly is an excellent calendar scheduling app. It will automatically help you book clients without your direct participation for each lead.
12. Multi-Way Data Syncing
When you conduct an email marketing campaign, you often need to use multiple apps. The onboarding process of each of these apps is different and will leave you with several data sets without a central place to collate and store. To sort out this mess, you need a data-syncing tool.
Such a tool will collect opt-ins from various sources and synchronise the data. You no longer have to worry about missing leads because of your many lead generation tools.
A highly recommended data syncing tool is Hubspot Data Sync.
To ease the tasks of marketers engrossed in extensive online as well as offline marketing, there are several email marketing tools that are available in the market. These tools can help you cater to different aspects of your email marketing plans and help you relax at least in one area of your never-ending work! This article talks about 11 such email marketing tools that you can use to improvise your email marketing campaigns. But before we move on to the tools, let’s read a little about B2B email marketing tools and why you should do it.
What Is B2B Email Marketing?
B2B email marketing is one of the forms of B2B digital marketing that includes sending out commercial emails to other organisations or businesses. B2B email marketing aims to promote products and services, generate leads, build relationships, and create partnerships with other companies.
These email marketing campaigns use targeted messaging to engage their audience. This can include newsletters and promotional offers. B2B email marketing is only possible if you have a solid understanding of your target audience and can plan a strategy.
Why You Should Do It?
B2B email marketing is a great way to engage and reach potential customers in the business space. This allows targeted messaging to companies or individuals and is more cost-effective than other marketing methods. Email marketing can deliver measurable results via metrics like open rates, click-through rates, conversions, and other metrics. B2B email marketing is a great way to build trust and credibility with prospects. This can lead to brand awareness, lead generation, and eventually sales.
11 Best B2B Email Marketing Tools For 2023
We have enlisted the 11 best B2B email marketing tools for you and their top features below to help ease your selection process.
1. Outfunnel
If you are looking forward to driving revenue from your email marketing campaigns, Outfunnel is one of the best email marketing automation tools in the market that does just that for you!
It combines CRM integrations with robust email marketing features to align your marketing efforts. This in turn helps in increasing your sales remarkably. Outfunnel allows you to send on-off emails as well as automated email sequences to the email contacts in your CRM. Furthermore, it then allows you to keep a track of all the emails sent and gives you insights into how it affects the revenue of your firm.
Best Features:-
i. Allows you to keep a track of the ROI from your email campaigns.
ii. Offers web and lead score tracking through its CRM integration.
iii. It is affordable and starts at $19 per month.
2. EasySendy
Among the hybrid email marketing tools, EasySendy has surely backed the most popular choice! Several businesses use EasySendy to promote their services and products on different digital platforms and initiate sales. It is especially useful and popular among online content creators such as vloggers, bloggers, course creators, YouTube creators, podcasters, authors, writers, photographers, and others. EasySendy comes with several options for integration with cloud SMTP relay servers. To facilitate targeted email sending, it is laced with smart auto-responders and advanced list segmentation.
Best Features:-
i. Helps you quickly create email campaigns with the help of its drag-and-drop drip automation flow builder.
ii. Helps you connect better with your audience by creating personalised content and messages for your marketing campaigns.
iii. It uses customisable pop-up forms to create a list of subscribers from your website.
3. HubSpot
Best Features:-
i. Enhances your email delivery by building personalised email templates and tracking your subscribers’ response to these personalised emails.
ii. Creates a contact database and allows Email Scheduling, Testing and Organising.
iii. Allows you to customise your emails according to your customers’ personality and purchasing behaviour without using any complicated coding for the same.
4. SendFox
SendFox is a notable B2B email marketing tool that helps you magnify your audience and is, therefore, extremely popular amongst digital content creators. One of the reasons why it is among the most sought after tools are that after purchasing the tool you need not pay again in any form of subscription and is a one-time payment tool. It is laced with unique features that help you in creating simple, impactful, and engaging emails by combining customisation and automation features.
Best Feature:-
i. Creates custom landing pages that you can use to promote your content on your social media or in your email signatures.
ii. Offers a unique CRM functionality that allows you to write and add notes on each of your subscribers.
iii. Allows you to create and schedule email campaigns at any time and send unlimited emails and initiate unlimited automation.
5. MailChimp
When it comes to small business owners and bloggers, MailChimp is an extremely popular email marketing tool. MailChimp is well-known for providing its users several informative and educational resources that they can use to grow their knowledge to improvise their websites. MailChimp’s free plan allows the users to send 12,000 emails on a monthly basis and have as many as 2000 subscribers. However, if you wish to grow the numbers, you can purchase the MailChimp plans which vary according to the monthly increase in subscribers and number of mail sent, beginning from $10 per month.
Best Features:-
i. Presents individual email marketing campaign review reports and campaign engagement and ecommerce performance review and analysis on the user’s account dashboard.
ii. Comes with an AI-powered creative assistant to help you create multichannel designs.
iii. Laced with marketing features such as contact segmenting, app integrations, auto-responders, A/B testing and email scheduling.
6. Drip
This marketing tool is best suited for e-commerce website owners, and digital marketers, and is popular amongst bloggers. The tool comes with several ingenious features that can help you not only improve your email marketing but also contribute to your other marketing efforts. It is the best tool for business owners who specifically want to focus on identifying the purchase patterns and intents of the customers. Drip integrates with some notable e-commerce marketplaces such as WordPress, Facebook, and WooCommerce. While you get to use the tool for free, Drip has other subscription plans beginning with the Basic plan at $49 per month.
Best Features:-
i. Allows sending targeted email messages and broadcast emails.
ii. Comes with split email testing features and features that facilitate sending automated SMS messages.
iii. Offers customer conversion tracking and ability to remove inactive subscribers.
7. MailerLite
MailerLite is an all-in-one email marketing tool that allows you to create surveys, pop-ups, landing pages, email campaigns and allows you to do much more to upscale your email marketing efforts. It comes with innumerable features that have been upgraded according to the modern trends and to help you grow the business relationships and increase the number of followers into your business. This tool is popularly used in small businesses, by freelancers and bloggers. The free plan offered by MailerLite allows you 1000 subscribers with 12,000 emails per month. The paid plan starts from $84 and is an annual plan.
Best Features:-
i. Marketing automation feature allows you to build a multi-flow-step onboarding process to help you add new customers to the list.
ii. 24/7 live chat customer services to resolve any issues that you might face with your paid plans.
iii. Optimising the emails by testing all the emails comparatively.
8. Constant Contact
Another popular email marketing solution is Constant Contact. It offers many features such as email automation, social media integration and list segmentation. Constant Contact offers a variety of templates and design tools that can be used to create visually appealing campaigns.
9. Sendinblue
10. Campaign Monitor
11. GetResponse
The platform offers a variety of templates and design tools that can be used to create visually appealing campaigns.
Here Are Some Interesting Email Marketing Statistics!
- Content Marketing Institute has revealed that 87% of all B2B marketers use email as their communication and distribution channel.
- According to statistical reports by Facebook, the global count of email users is 4.03 billion as of August 2021. Furthermore, experts suggest that this may go up to 4.48 billion by 2024.
- Adobe has claimed that 72% of customers prefer to keep email as their main channel for all types of business communication.
- Another report published by Content Marketing Institute has revealed that 40% of all B2B marketers consider email newsletters as the most essential element of their content marketing strategies.
- CoSchedule has revealed that the worst open and click-through rates of emails are on weekends, while the best days to send emails are Tuesday and Thursday.
- GetResponse conducted a study which revealed that 64% of B2B marketers use email marketing automation in their marketing campaigns.
- The study by GetResponse further revealed that the biggest benefits of email marketing automation are saving time (30%), lead generation (22%), and increased revenue (17%).
- SalesCycle has revealed that segmented email campaigns generate 50% higher CTR as compared to non-targeted email campaigns.
- Explore has revealed that as many as 50% of all business associates and marketers admit that the most annoying thing is receiving too many emails from a brand.
We hope that the article was helpful in discovering the best email marketing tools for your marketing plans. While the majority of these tools offer solutions for almost all aspects of email marketing, specific tools are dedicated to doing specific tasks with perfection. We, therefore, suggest you to properly analyse your marketing and business needs properly and make wise choices accordingly!
Bonus Tips: Email Marketing Is Going Mobile
For the first time in 2019, more people used their phones to access the internet than desktops. What does that mean for email marketing?
Fortunately, you will not need to make ground-breaking changes to your email marketing campaigns. You only need to be mindful of the unique characteristics of mobile phones and adapt your strategy to match. I know you are already wondering what you need to do differently. Here are some pro tips for making your email marketing work in the mobile space.
Use mobile-friendly templates
Ensure your subject line is short enough to fit on the narrower screens of mobile phones
Your preheader text needs to be compelling. People often decide if to open an email based on it.
Use a “From” field optimised to appear trustworthy to your audience.
Balance text with compelling images. The human brain processes visual elements 60,000 times faster than text — make your photos count.
Use big buttons because they are easier to tap with a finger.
Final Words
The email marketing world is a cut-throat scene. Every marketer is looking for a way to edge out the competition. You may have an excellent email marketing tool and a well-laid-out strategy but find that your conversion rates are below your expectations. At this point, you might want to consider utilising the tools mentioned above to figure out why your marketing strategy is not working. There are also quite a few to put you back on track.
