How To Find Easy-To-Afford Social Media Management Services In 2024

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Key Takeaways

Gartner predicts that by 2024, the global spending on social media management services will surpass $23 billion, reflecting a growing demand for these services in the digital marketing landscape.

According to Statista, small and medium-sized businesses (SMBs) are projected to account for over 50% of the spending on social media management services by 2024, highlighting their increasing reliance on external expertise for digital presence management.

Moz research indicates that in 2024, nearly 70% of businesses are expected to outsource their social media management tasks to specialized agencies or freelancers, emphasizing the trend of delegating these responsibilities to professionals.

Social media management services are projected to see significant growth in expenditure, particularly driven by SMBs, underlining the importance of a strong online presence for businesses of all sizes.

The outsourcing of social media management tasks is expected to become increasingly common among businesses, reflecting the complexity and time-consuming nature of maintaining an effective social media strategy.

Do you intend to hire someone else to handle your social media advertising? Want to know how much they’ll set you back? Your company’s success needs to choose a Social Media Management services that can meet your needs while staying within your budget. Investing in social media management services raises consumer awareness of your business, produces leads, improves traffic to your website, and fosters community involvement.

Getting noticed on social media is significantly more than just making interesting posts; distribution is key. The greater your audience size, the higher your rate of conversion.

It would help if you were reliable and willing to go above and beyond to build your social media following and engage with your audience. It’s not enough to manage your workload; you must develop strategies, examine data, and run campaigns. 

Time and effort spent on any of these activities may add up quickly. Thus, outsourcing your social media marketing is smart since it will free you up to concentrate on running your company.

To avoid going over your budget, it is essential to do some preliminary cost analysis before settling on a service provider. Suppose you want your company to succeed online. In that case, you need to hire a social media firm that can boost your profile, provide you with interesting and informative material that will encourage interaction, and expand your reach—all without breaking the bank.

How much do tools to handle social media cost?

As transparent as possible, we acknowledge that the Rupees 850-50000 monthly spread is rather wide. While many social media management tools are available, choosing the one that is best for your company requires careful consideration of several variables.

The real price of plans is a major consideration, first and foremost. After then, the price will go up or down significantly based on factors like the number of social media accounts you manage, the number of users per license, and the maximum number of scheduled posts you may publish.

Put another way, the price tag of social media administration software is quite variable. Pricing will vary depending on the level of sophistication of the monitoring or analytics instrument you use.

If there are premium services that you believe would be useful for your business, then don’t be scared to pay for them in a social media management package. It’s human nature to look for ways to save costs, but when it comes to social media management services, you certainly get what you pay for.

1. Hootsuite

Hootsuite is the most preferred social media management platform, thanks to its extensive publishing options. More specifically, Hootsuite surpasses the competition in terms of its number of publishing tools. It provides unparalleled listening, engagement, and analytic tools to boost your strategy significantly.

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Although Hootsuite is on the pricier side, its extensive list of features more than makes up for the higher price tag. Despite Hootsuite’s excellent free plan, its limited features mean that upgrading to a paid account is well worth the cost.

2. Sendible

It is essential to have access to a social media management tool that does not strain one’s financial resources. Sendible’s third-place position is reflective of the affordable cost of its functions.

You get access to the most accounts of any service here by purchasing its plan with the lowest price point. This package helps you save money and gives you access to effective listening tools.

3. Loomly

If a corporation restricted its social media presence to the four most popular networks, it would achieve the desired success. Loomly provides you with the most options for where you can publish your content, including TikTok and Snapchat.

If you are serious about getting your content seen, however, you should use Loomly. In addition, even the most fundamental package offers you ten different accounts with which to work.

Loomly’s prices start affordable for its lower tiers of service but increase to a point where they are considered expensive for the higher tiers. Therefore, before making a decision, you should give careful consideration to the requirements that you have.

4. CoSchedule

CoSchedule is the best choice if you want to collaborate on your social media strategy. With this platform, you and your team can talk strategy before putting anything online because it was designed with teamwork in mind from the ground up. Plus, helpful tools like optimised send times allow you to make a bigger impression on your clientele.

CoSchedule has a low price tag. It provides a central location for team collaboration and social media management tools, with the bonus of being able to publish directly to WordPress. CoSchedule is a fantastic deal, but the lack of social listening features may be a dealbreaker for some.

5. Buffer

Buffer’s main selling point is its adaptable pricing. Plans are segmented so that you only pay for what you use, allowing you to make the most of the platform without breaking the bank. Even so, Buffer is missing some seriously useful functionality. 

For instance, there is a total lack of social listening and engagement tools, and the posting limits are lower than most providers here. However, it has a fantastic free plan to get started. This makes it an excellent choice for individuals and smaller businesses who want to test social media management.

6. Sprout Social

In addition to social listening, engaging with users, and doing analytics, Sprout Social, much like Hootsuite, gives a comprehensive selection of publishing alternatives. Sprout Social stands out from other platforms because of the automated messages that can be sent to clients. As a result, it is an outstanding platform for offering online customer support.

Regarding the cost, there is no getting past the fact that Sprout Social is expensive. If you decide to use this service, you will need to exercise caution with your funds since even the most affordable plan costs 8,200 each month. Despite this, Sprout Social is well worth the investment if you want to use social media for providing customer service.

7. HubSpot

Although HubSpot’s prices are noticeably higher than those of similar social media management tools offered by competitors, there is a sound rationale behind this pricing structure. HubSpot’s more costly marketing suite includes the company’s functionality for managing social media accounts.

Large companies considering a comprehensive shift in their marketing strategy will benefit immensely from implementing HubSpot. It doesn’t matter how you look at it; it’s comprehensive, exhaustive, and highly regarded.

8. Zoho Social

Our top pick for social media management is Hootsuite, but for the money, Zoho Social offers the most bang for your buck. With no limits on the number of posts you may make, robust engagement tools, and a painless implementation process, you can significantly enhance your approach without draining your budget.

Low-priced Zoho plans to provide the greatest overall value but lack more sophisticated tools like document and picture libraries and editors. You can’t find a better value than 2,100 per month for a social media management solution for three users and seven accounts.

9. Constant Contact

Constant Contact, like HubSpot, is more than a simple social media management tool. The email marketing tools included in this platform provide another channel for communicating with your target audience. However, depending on the size of your email list, the cost might rise significantly. Think carefully about your financial situation before making a final decision.

Constant Contact is a good social media management tool but has some significant limitations. The amount of social media profiles you can manage is limited, there are no listening tools, and the app does not support teams. 

Still, Constant Contact is a good option if you want to combine email marketing with social media.

Things That Affect The Price Of Social Media Management

  1. How many social media sites were covered

You’ll find services focusing on just one of the many major social media networks and others covering them all. Pick the platforms that work best with your company plan, which may vary depending on the nature of your enterprise. In doing so, we may save money in the process.

For instance, you should put more effort into Pinterest to advertise and increase traffic to your website since it was designed specifically for this goal. You should spend more time on Instagram than any other social media site if you want to market your photographic talents.

2. Number of Posts Per Day

In addition, the total number of posts will play a role in determining the price. The cost will go up directly to the growing number of posts. Sharing interesting and informative content is a critical component of effective social media marketing.

3. Features Included

The cost of the service will range from being completely free to quite expensive, depending on the options you select. Services like content development, advertising, analytics, campaign management, and so on will all be included in a social media management package.

Conclusion

The simple part is locating a social media firm that can aid your company’s expansion. One need only conduct a web search to receive a plethora of outcomes. You can find a wide range of services online, but before committing to one, it’s important to consider what you need, how it will be used, and how much it will cost.

You can hence simply choose the services of Expand My Business and leave the rest to our consultants. With a wide pool of over 1500+ verified partner agencies across India, we have helped businesses achieve scale and growth with social media management services. 

Get in touch with us at EMB to learn more.

FAQs

What factors should I consider when looking for affordable social media management services?

Consider the range of services offered, expertise of the team, scalability, pricing structure, and customer reviews.

How can I determine if a social media management service fits my budget?

Request quotes from multiple providers, compare their pricing packages, and ensure transparency regarding any additional fees.

Are there any budget-friendly alternatives to full-service social media management agencies?

Yes, consider hiring freelancers, utilizing social media management tools, or exploring smaller agencies that cater to SMBs.

How can I ensure quality despite opting for affordable social media management services?

Look for providers with a track record of delivering results, ask for case studies or client testimonials, and clarify communication channels and reporting.

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