Single Vendor E-commerce: Top 10 Must-Have Features

HomeE-CommerceSingle Vendor E-commerce: Top 10 Must-Have Features


Key Takeaways

E-commerce offers a cost-effective and ideal entry point for small suppliers to enter the market, leveling the playing field.

Drawing inspiration from leading e-commerce companies can help small vendors create a captivating and effective customer experience.

The e-commerce sector has seen substantial growth, generating $1.3 trillion in annual revenue in 2014 and contributing $4.5 trillion to the GDP by 2021, marking a 246.5% increase.

Emphasize personalized shopping experiences with AI-driven recommendations to cater to evolving consumer preferences.

Prioritize mobile optimization and responsive design to accommodate the increasing number of mobile shoppers.

E-commerce provides a cheap and ideal platform for merchants. This is especially true for small suppliers to enter the market. Drawing inspiration from leading e-commerce companies can help create a captivating customer experience. Interest in e-commerce as a new revenue stream has surged. The industry has seen big growth, making $1.3 trillion in annual revenue in 2014. By 2021, it added $4.5 trillion to the GDP, a 246.5% increase in just seven years.

What is a Single-Vendor E-commerce Marketplace?

A single-vendor marketplace platform is nothing more than a website where a single vendor sells their goods or services to numerous clients. 

The buyer and the seller are thus both parties to this buying and selling transaction. A single vendor e-commerce website does not offer a wide selection of products. So, it is called a “Stand Alone Website.””

Would the E-commerce trade benefit you?

If you choose one vendor, you will soon buy a certain resource from just them. You’ll see that a supplier has no dependence. Similarly, a plan is a good idea for your single-vendor e-commerce website. It will give you some big benefits. For example, building and sustaining a relationship with a single provider is simpler than doing so with two or more.

When you make an order with just one supplier, the cost of administration and other ancillary charges are decreased. You can get attractive pricing by maximising your volume leverage. As a result, ordering and integrating the systems from a single provider would be simple for you. You might be able to bargain for many small deliveries. This will help you have effective inventory management. 

About e-commerce websites:

An e-commerce website offers customers a way to buy and sell products, services, and digital items. They can do this over the internet, not at a physical store. A company can process orders. It can receive payments and handle shipping and logistics. It can offer customer care through an e-commerce website.

Customers simply believe that online marketplace is more convenient than visiting a physical store because 51% of the world’s population now has access to the internet. Thus, keeping an optimised website for your business is fundamental.

Did You know? 38% of consumers will exit a website if the design is unappealing!!

In this blog, we shall take a look at the most crucial features that your single vendor e-commerce marketplace platform must not skip:

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Social media Integration 

Social networking is one of the simplest ways to connect with customers. Link your social media profiles to your website. Then, you can advertise your products there through posts and messages.

The simplest and most economical approach to market products to a broad audience is to use the built-in social media integration tool. 

This is because nearly 30% of customers follow social media handles. They use ones like Instagram, Twitter, Facebook, or Pinterest for purchasing regularly. 

Multilingual Browsing

For better access of customers from all walks to your company’s webpage, this feature is all you would need. There are two ways for you to support the most popular languages used in the region where your e-commerce clients are located. 

First is to utilise Google Translate to assist users in translating your website into their native tongue. In addition, you can create different language-specific versions of your website. Do not forget to feature this on your main navigation bar. 

Loyalty Support Program

Well, The loyalty programme gets you covered. It would entice customers to visit your e-commerce site in good numbers. 

Loyalty support is an effective marketing strategy that incorporates rewards, software, and engagement tools to improve and increase your customer value offer.

Consider Starbucks, which is experiencing a massive influx of customers. One of the best examples of a consumer loyalty programme is Starbucks Rewards. 

The concept is very straightforward: Users pay for coffee with an app and receive stars (points). Free beverages and food, priority service, and birthday incentives can all be obtained by exchanging stars.

You can adopt a similar model for your e-commerce store and observe an increase in the number of repeat transactions and purchases. 

Product Availability Filters

This feature allows customers to quickly identify products that are available with their desired pickup or delivery method. If you provide clients with an item availability filter, they can sort things depending on whether they are available for pickup, same-day delivery, shipping, or in stock. Because of the quick availability, you have the best possibility of converting customers.

FAQ for your store and products 

A section of the most typical queries from consumers is another approach to incorporating user-generated content into your online business. Add the section of frequently asked questions to your website.

By responding to the most common pre-sales inquiries regarding your items from customers, you may enable users to ask questions, provide answers, and vote for the best questions to ensure that the most popular ones are displayed at the top.

Order Tracking Facility 

When a consumer place an order, their main concern is when their order will arrive. Make it easy for customers to access the status of their orders on your website.

Customers should receive thorough information about their orders, including delivery information, order status updates, and supporting materials like invoices and bills, as soon as they place an order. 

Continuous tracking and frequent notification about any new updates are requirements for shipping services.

Site Search Navigation

Most of the top e-commerce sites include site search in addition to user-friendly navigation.

Customers can skip the navigation and conduct a targeted search instead. A positive customer experience helps you keep your current clients and boost sales. Your clients will be able to access immediate assistance from you if you offer such a user experience.

Return/Replace Policy

Since consumers cannot see, touch, or use the products before making a purchase, they must rely on the images, descriptions, and customer reviews to guide them. There are instances when a product won’t perform as planned, and there is always a chance of a manufacturing flaw or damage sustained during delivery. 

Thus, make it simple to find and understand your return or replacement policy. Sales can increase by creating a flexible and reliable return policy. To build a trustworthy customer base and boost the probability of purchases, put the option close to your add-to-cart button.

Personalized email connect 

Emails sent by e-commerce companies typically have an open rate of 15.68% and a click rate of 2.01%, according to Mailchimp standards. This is significant in light of the potential for revenue generation that e-commerce emails possess. 

One of the next greatest outcomes for your store, if you can’t convince people to buy something from your website, would be to convince them to sign up for your email list. You would then be able to contact them about upcoming specials and email marketing. Having an integrated email marketing platform will be a helpful answer, as personalized emails increase client conversion rates.

User-friendly reviews

Customers are more inclined to buy a product if they understand how to utilize it or how it has worked for others. A study revealed 69% of online shoppers want more reviews. 

In order to make purchasing more enjoyable, additional information beyond product descriptions must be provided. As a result, extensive and effective testimonies regarding the product are required, as well as current user reviews and comments about the product. Allowing your consumers to leave a fast review and providing a clear product comparison increases trust in your business. Positive user-generated reviews aid in sales growth.

Besides these essentials, you need to have a firm grip on a mobile-friendly website and regularly update the blog content for your products/brand/services on your website. 

Some even use video or image carousels for their brand. Major retailers like Walmart, eBay, and Samsung have carousels. They display the newest discounts and sales. You can find them at Home Depot, Wayfair, Lowes, Costco, Sam’s Club, and Kohls. 


A powerful e-commerce platform provides all the features you’ll need to launch your business successfully and know the difference between a single vendor and multi vendor marketplace.

Get in Touch with us and fulfil your e-commerce requirements and features checklist now. 


What is single vendor e-commerce?

Single vendor e-commerce refers to online retail platforms where a single seller offers products or services to customers, as opposed to multi-vendor marketplaces.

What are the advantages of single vendor e-commerce?

Single vendor e-commerce often provides a streamlined shopping experience, faster delivery times, and consistent product quality and customer service.

What are some key features to look for in a single vendor e-commerce platform?

Key features include intuitive product search and navigation, secure payment options, responsive customer support, seamless checkout processes, and robust inventory management tools.

How can single vendor e-commerce platforms enhance customer satisfaction?

By offering personalized recommendations, providing detailed product information, ensuring transparent pricing and shipping policies, and facilitating hassle-free returns and exchanges.

What strategies can businesses employ to drive traffic and sales on their single vendor e-commerce sites?

Strategies may include implementing SEO best practices, leveraging social media marketing, running targeted advertising campaigns, offering promotions and discounts, and optimizing the user experience for mobile devices.

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