Key Takeaways
Marketers quickly see how new consumer-facing products, resources, and technology can help them make money. People who work for them think that whatever development they promote is always the right one. Instead, they look for ways to match it with the right person, at the right time, and in the right place. Marketers need to embrace mobile app marketing and keep a close eye on shifting trends and new developments and so that their mobile marketing strategy can be changed to match.
From the early days of magazines, newspapers, and other publications, to radio, TV, sports events, and the internet in the last few years, everything has moved to mobile these days.
This article will give you a brief idea about mobile marketing. So keep on reading to know more.
Can you market your business while you’re on the move?
Mobile marketing is a way for brands and businesses to get their business, brand, product, or service in front of people who use their phones. In the early days of mobile phones, only SMS and MMS were used for mobile marketing.
However, as technology has progressed and mobile phones have become more popular, mobile marketing has grown to include email, voice calls, mobile websites, and more recently, mobile apps, social media, QR code marketing, and chat apps. The reason for this is mobile phones have become more popular, and mobile marketing has grown.
In 2000, the first text message marketing ad was sent. Many new strategies are less than a decade old, which shows how quickly technology is changing.
Another change is that we used to use mobile devices with a limited set of features. We now use smartphones that can do more with each update and tablets and smartwatches.
Why is it essential to use mobile marketing?
Mobile marketing: What is it? We can now look at why it’s so important for digital marketing.
Deloitte’s global mobile consumer trends survey’s second edition in 2017 gave us the most up-to-date information about how people use their phones. The survey comprised responses from 53,000 people in 31 countries and on five continents.
The survey found that more than 90% of the people had a cell phone, and more than 80% had a smartphone. Because of this, mobile devices have a broad reach.
Mobile marketing isn’t just for people who have smartphones. Smartphones give businesses more channels and options for mobile marketing strategies than feature phones.
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Many people start using their mobile devices right away when they wake up, and almost half of them use them at night for some reason or another.
Of course, this isn’t permission for you to send them mobile app marketing messages at any time. It just shows how important mobile phones have become to people.
Most people who own a cell phone use or check their phones at least once a day, but more than 20% of people say they use their phones 50 or more times a day – about once every 20 minutes.
Smartphones are the best way to reach the right people at the right time and in the right place.
Mobile marketing is one of the most affordable ways to market your business than radio or TV ads. So, your SMS campaign will reach your customers in the palm of their hands, but it will also preserve your money in the long run.
Why Mobile Marketing is still so popular
In an informal survey by Esendex at the start of 2018, the company found that more than 70% of respondents say they read every text message they get. In most countries, the highest rate of users aged 18 to 34 was found.
If you’re a business, you should think about using mobile marketing. It’s cheap, but it also allows you to reach your customers in many different ways.
A mobile app with push notifications, a responsive website that works well on phones, and email marketing are just some ways you can use text messages to get people to buy your products or services.
You can contact your customers no matter where they are, and they can get you no matter where they are. Although Google’s “Mobile Path to Purchase” report has been out for five years, its findings are still valid today:
- Using a search engine like Google, most people look for new products or services on their phones.
- People who search for businesses or services on their phones expect the company to be at least five miles away from where they are right now.
- When these customers search for products and services on their phones, more than half want to purchase in less than an hour.
- More than 90% of people who research a product or service on their phones go on to purchase, with most of these transactions taking place in a store.
Services that come with marketing a mobile app
It is likely to do many things with mobile marketing in a lot of ways. The most important thing is to pick the best strategy for your business and your target market.
Ads that show up when people search on their phones.
These ads show up on web pages or apps and can be seen on phones and tablets.
Set up this type of marketing on your mobile phone with the help of ad network providers, like Google Ads or AdMob.
These ads can show up in mobile search results or on websites made for mobile. You can change them to fit your campaign, and they can be text, video, click-to-call, or app content.
SMS marketing is a way to get people to text
People who run a marketing campaign called SMS send short text messages to their clients. These messages are primarily about upcoming sales or special deals.
SMS campaigns are the oldest type of mobile marketing, but they are still one of the most popular because they are cheap and reach many people.
It can be hard to use SMS marketing because you need to get the phone numbers of the people you want to market to. So, you need a list of people who have agreed to let you text them.
App Based Marketing
This marketing strategy uses pop-up ads to show up on mobile apps.
This could be banner ads or videos with different marketing messages, from ad services to getting people to do something.
This type of marketing is prevalent in-game apps.
Location-based marketing
In this case, location-based marketing uses a mobile device’s physical location to let the user know about a nearby promotion.
People’s location data can help marketers find people who might be interested in their products and services based on their proximity to businesses and events at a certain distance.
Location-based marketing works only if a person downloads an app and agrees to share their mobile device’s current location.
So, it would be best to get permission from users before using this mobile marketing strategy.
In marketing, QR codes are used to get people to respond quickly
New to the mobile advertising game are QR codes, a type of barcode. People scan the code with their phones and are right away taken to your website.
QR codes are great because they encourage people to interact and connect through mobile phones.
Practical tools for mobile marketing
In your first time as a mobile marketer, you may not know where to begin when it comes to designing your mobile marketing plan. As a good thing, these mobile marketing tools are here to help!
Google Marketing Platform
The Google Marketing Platform is a new service from Google that makes it easier for businesses to get and use tools from Google that can help them grow their businesses online. For small businesses, this means:
- Analytics
- The Data Studio is the place where you can get your data
- Optimize
- Surveys
- Tag Manager.
As you can notice from the above mentioned list, analytics is an essential tool. However, Optimize, Surveys, and Tag Manager are also helpful for small businesses. If you don’t already understand who your customers are, where they are, what they do on your website, and how they get to your website, you will at least be using Analytics to figure that out.
Conclusion
Your mobile marketing strategy should be a living document that changes and adapts based on what works best for your customers and your business.
However creating a mobile-first marketing strategy is not as simple as it sounds. Get in touch with us now with your mobile app marketing needs and get started today! We have the expertise of 1000+ verified partner agencies and vendors on our platform and the expertise of the dedicated project manager for your project to ensure the success of your project.
FAQs
Q1: What is mobile app marketing?
Mobile app marketing is the process of creating marketing strategies to engage app users at every stage of the lifecycle, from when they first learn about the app, through the download and onboarding process, to becoming regular and loyal users. It involves a combination of traditional marketing strategies and mobile-specific techniques.
Q2: What services are included in Mobile App Marketing?
1. App Store Optimization (ASO): Enhancing app visibility in app stores to increase the likelihood of downloads. This includes optimizing the app title, description, keywords, and visuals.
2. User Acquisition Campaigns: Using paid and organic strategies to attract new users. This could involve social media advertising, search engine marketing, influencer partnerships, and more.
3. Content Marketing: Creating valuable content to engage users, such as blogs, videos, tutorials, and more, often aimed at demonstrating the app’s value and features.
4. Social Media Marketing: Leveraging social media platforms to build a community around the app, engage with users, and drive app downloads.
5. Email Marketing: Sending targeted emails to potential or current users with the aim of increasing downloads, promoting new features, or re-engaging dormant users.
6. Push Notifications and In-App Messages: Communicating directly with users through the app to encourage engagement, promote offers, or highlight new content or features.
7. Analytics and Performance Tracking: Monitoring app usage and user behavior to inform marketing strategies and app improvements. Tools like Google Analytics for Mobile or Firebase are commonly used.
8. Referral Programs: Encouraging current users to refer new users to the app, often with incentives for both the referrer and the new user.
9. Feedback and Reviews Management: Actively managing user feedback and reviews to improve app ratings, which can significantly affect app store rankings and perceptions.
10. Localization and Culturalization: Adapting the app and marketing content to different languages and cultures to reach a global audience effectively.
Q3: How does App Store Optimization (ASO) work?
ASO involves optimizing your mobile app’s content in the app store to improve its visibility in search results, increase its appeal to potential users, and consequently boost downloads. Key elements include selecting the right keywords, optimizing the title and description, and using compelling screenshots and videos.
Q4: What is the difference between user acquisition and user retention?
User acquisition focuses on attracting new users to the app through various marketing tactics. User retention, on the other hand, focuses on keeping existing users engaged and active over time through updates, personalized content, and rewards.
Q5: How can I measure the success of my Mobile App Marketing efforts?
Success can be measured through various metrics, including app downloads, user engagement rates (such as daily active users), retention rates, conversion rates, revenue generated, and the app’s ranking in app stores. Utilizing analytics tools is crucial to track these metrics effectively.
