Keeping in mind the aesthetic value is important when you are seeking to convince people to acquire your products. During a pandemic, it seems the use of the internet to do business is growing increasingly widespread among the general population.
Moreover, purchasing anything on the internet saves both time and money as it makes it simpler to find almost anything, which saves both time and money. Suppose you do not have high-quality images of your items on your website. You may be losing out on a significant number of prospective customers. Image quality is important.
Professional product photography is crucial to the overall effectiveness of your brand as well as the long-term profitability of your business. Regardless of who your target consumers are or what you are selling.
According to a ViSenze survey, 62% of millennials and baby boomers prefer mobile devices with visual search capabilities. When it comes to search and social media in the future, Ben Silber Mann, CEO of Pinboard, feels that pictures, rather than keywords, would be more essential. By dragging or snapping a picture of an object, users may search for it rather than typing in a keyword.
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What is Product Photography, and how does it work?
To put it another way, product photography refers to commercial photography. It emphasises on the best way of portraying your product when trying to sell. A photographer must utilise their creativity if they want to stand out from the competitors. You will get the attention of your target audience more quickly and easily if your product photography portfolio is well-done.
Photographs of products are more than simply photographs of the objects being sold. They are also representations of the company’s brand. In addition, there are various methods that can be used to improve the photos, the discounts, and the products so that customers are more inclined to purchase them.
Your website may include natural elements like wood and plants even if you are advertising an environmentally friendly product. Provided that you employ natural colours and backdrops on your website.
8 Reasons Why You Should Use Professional Product Photography on Your Website:
There’s more to digital photography than meets the view when it comes to using a product photographer for e-commerce website digital photography practices. An e-commerce company’s bottom line may benefit from hiring a professional photographer to take product photos.
1. Photographer clicks dynamic images by understanding your business requirements
2. Product photographs establish trust through High-Quality Images
3. Customer’s expectations are met by the product photography on the website
4. Effort and cost are both saved by using a professional photographer
5. Animation GIFs compliments static web pages
6. Product photography on a professional website reduces the number of returns
7. High-quality product photography is very adaptable
8, Sales increase due to the use of professional product photos depicting 360-degree portrayals of the product.
How do professional photographs help your business become dynamic?
The use of product photography services allows you to include dynamic photographs into the design of your website, which is essential for fostering client trust. According to the study, customers’ perspectives and impressions of a product may be better if a photograph is rotating or zooming in.
Product images are the closest thing a customer can come to view a product in person at a brick-and-mortar store’s visual component, which may be seen on the internet. With a 360-degree photographic product, customers can spin and zoom in on products while maintaining great resolution.
Allowing them to view every piece in incredible detail can help them make a buying decision by understanding the product better. They hence lead to the increase in consumer interaction and visual information to accompany the degree of contact. These two factors both have a favourable impact on purchase intent.
Here is a list of a few of the reasons how does choosing professional photography services can help your business move forward:
1. Establishing trust through High-Quality Images:
When making a purchase, customers are looking for both quantity and quality. These people are seeking high-quality, high-resolution photographs of the product, not just any eight shots.
Your customers will begin to trust you almost immediately if you offer high-quality photos of your products on your website. Customer trust is boosted by images of greater quality, according to research. You’ll need to hire professional photographers with industry-standard gear if you want such high-quality photographs.
2. Customer’s Expectations are met by the product photography on the website:
Customers are constantly asking for product photos that are more aesthetically appealing. It has been revealed that customers expect at least five to eight images of each product to be shown on a website.
Product photographs help in conveying visual information to the users. They further inspire the viewers to read the product descriptions and understand the product better. This is especially true for e-commerce websites that are flooded with products and listings. Having a good product photograph thus presents you the chance of standing out from the clutter and inspiring the viewers to purchase your product.
3. Effort and cost are both saved by using a professional photographer:
To acquire high-quality photographs for your website, product photography may seem like a logical choice. In other cases, though, this isn’t the case. There is a chance this is incorrect. However, as we’ll see, this isn’t always the case.
By hiring a professional photographer to picture your products, you will save both time and money in the long run. It is far more difficult for a corporate team in charge of a business rather than a photography studio to manage photography and sales and business growth at the same time.
All of this takes a lot of time and money for a firm. However, a professional studio can do it all for a set charge. To ensure the quality of your task, it is best to hire a professional rather than do it yourself. In the past, we’ve discussed the importance of product photography on a website in terms of quality.
4. Animation GIFs and Complimentary Photographs for Improved Business Prospects:
Suppose you want to buy shoes from a website and you’re having trouble. After seeing a pair of shoes on a basketball-playing model, you decide to photograph them. In this way, you may rotate the shoes to examine them from every angle. You further zero in on certain shoe features, and make a purchasing decision.
Likewise, your customers and visitors will feel more confident in your business if you include both products as well as lifestyle photographs on your website. It is also possible to provide clients with important visual information by using the product and 360-degree photos taken against a white background. A story may be told and an emotional response elicited from the spectator better via lifestyle photography.
5. Product photography on a professional website reduces the number of product returns:
There are now more significant consequences to utilising low-quality photos. Statista estimates the cost of return transportation for e-commerce returns will top $560 billion this year, with greater costs for more expensive products contributing.
It is far more difficult to receive a refund if you are utilising high-quality photographs. Here are a few things to think about. Returns due to product picture discrepancies account for around one-quarter of all online purchases.
To be happy with an online purchase, customers must be certain that the images they see are accurate representations of the items they will get. Compared to when we simply sold still images, the return on investment for our consumers has reduced by as much as 30%, according to our data.
6. High-quality product photography is very adaptable:
An additional problem with DIY photography is that it is not scalable, as the phrase indicates. Taking in-house photos for distributors and retailers may be a difficult chore.
When photographing every product on your website, you won’t be able to get high-quality shots for all of your product categories due to time restrictions. A professional photography studio might make it easier to divide your site into separate sections and manage them.
7. Sales Increase Due to the Use of Professional Product Photos:
Product photography performed by a professional may aid in the expansion of your company by increasing sales and attracting new customers to your physical presence. Nearly 21.8% of the global population buys products through online channels. Further, it is estimated that 90% of consumers make a buying decision based on the visual information conveyed to them along with the text.
Final Words
Finding reliable and affordable product photography services can be a challenging task, especially when there is a scarcity of dedicated product photographers. Finding the product photographers through traditional means can add to the reason for your worry and can gasp a lot amount of resources, energy and business potential.
With Expand My Business, you can find the best product photography services that can ensure to give your product a distinctive touch and look. Our consultants will understand the scope of your requirement and arrange the call with the three best-suited vendors and partner agencies from our vast pool of verified agencies. We will then take up the project and assign a dedicated project manager to look after the end-to-end requirement of your project. Book a call with us today to get started on your product photography project today.
We are Team EMB the voice behind this insightful blog.
