Digital advertising is the way of the future in the real estate industry. The effects are usually remarkable and perhaps life-altering.
While it’s true that most buyers will only commit once they’ve seen the place in person, savvy investors will conduct their homework first. Because of this, real estate digital marketing is likely to expand in prominence in the next years.
Internet access has changed every aspect of society. This is also true in the case of the real estate industry, this is also true.
Consider renting billboards, handing out brochures, or placing advertising in the local paper to generate interest in your home. You won’t get very far with only these tired strategies. It would help if you stepped up your internet marketing efforts to be recognised as a real estate leader.
Eighty percent of prospective buyers start their search for a house online. Eighty-three percent of people looking for a home online want to see a photo of it, so good visuals are essential. Also, 91 percent of real estate agents use social media’s free advertising opportunities.
These data on real estate digital marketing show that the industry is undergoing rapid change and that the only way to succeed is to adapt quickly to new standards. Let’s discuss digital marketing tips for real estate.
10 Digital Marketing Tips for Real Estate Businesses to Grow in 2023
1. Create a robust website.
A robust website is vital for growing your real estate business in 2023 because it is a central hub for your online marketing efforts. A well-designed website helps establish your credibility and professionalism and makes it easy for potential clients to learn more about you and your services.
It should be visually appealing, easy to navigate, and informative. It should clearly outline your services, showcase your listings and past sales, and provide information about your team and experience.
In addition to providing valuable information to potential clients, a robust website can help with optimisation (SEO).
Optimising your website for relevant keywords and regularly adding fresh, high-quality content can improve your ranking in search engine results pages (SERPs) and make it easier for potential clients to find you.
A robust website is essential to a successful real estate business in 2023, as it helps attract potential clients, establish credibility, and support your overall marketing efforts.
2. Utilise search engine optimisation (SEO).
Search engine optimisation (SEO) can be an effective way to grow your real estate business in 2023. With this, you can increase the visibility of your website and online content in search engine results pages (SERPs).
When potential clients search for keywords related to real estate, such as “homes for sale in [city]” or “real estate agents in [region]”, you want your website and listings to appear as high as possible in the search results. This can attract more traffic to your website and increase the likelihood of converting those visitors into clients.
To effectively utilise SEO, you can optimise your website and online content for relevant keywords. Further, you can optimise your website’s technical aspects (such as its structure and loading speed). This way you can create high-quality, valuable content that is regularly updated.
You can also use local SEO techniques to help your website and listings rank highly for searches related to specific geographic areas.
Overall, SEO can be a powerful tool for growing your real estate business in 2023 by increasing the visibility of your online presence and attracting more potential clients.
3. Use social media.
If you still need to do so, it’s time to set up a social media profile and begin promoting your real estate company online. Making a social media profile doesn’t require any financial outlay. However, it can have a significant return in terms of increased exposure and new followers.
But, don’t just limit yourself solely to social media promoting your listings.
Keep in mind that individuals refrain from frequent social media to make purchases directly but rather to engage with brands and learn about what they are up to.
Use various content types, such as serious, humorous, and valuable pieces. If you still need to do so, your primary purpose on social media should be establishing your credibility and attracting new customers.
4. Utilise email marketing.
Utilising email marketing can be an effective way to grow your real estate business in 2023 by staying in touch with potential clients and keeping them informed about your listings and services.
According to a study by the NAR, 73% of real estate professionals use email to communicate with clients, while 68% use it to market their businesses. This is enough to stress the importance of email marketing in the real estate industry.
Here are a few ways that email marketing can help grow your real estate business:
i. Stay in touch with potential clients.
Email marketing allows you to stay in contact with potential clients and send targeted messages directly to their inboxes. You can use email marketing to share updates about your business, new listings, and other relevant information.
ii. Nurture leads.
Email marketing can be a powerful tool for nurturing leads and moving them closer to a sale. You can use email marketing to provide valuable content and resources, such as tips for buying or selling a home and offer personalised recommendations based on your subscribers’ interests.
iii. Measure and analyse results.
Email marketing platforms provide detailed analytics and tracking tools, which allow you to measure the success of your campaigns and identify areas for improvement.
Overall, utilising email marketing can be an effective way to grow your real estate business in 2023 by staying in touch with potential clients, nurturing leads, and measuring and analysing the results of your campaigns.
5. Leverage online advertising.
Online advertising can help a real estate business grow by increasing visibility, targeting specific audiences, measuring results, being cost-effective, and offering flexibility. It can put your brand and listings in front of a targeted audience.
This allows you to reach people interested in your services, track the results of your campaigns, be more cost-effective than traditional forms of advertising, and adjust your strategy as needed quickly.
Overall, online advertising can be a valuable tool for growing a real estate business by increasing visibility, targeting specific audiences, measuring results, being cost-effective, and offering flexibility.
6. Create engaging content.
Creating engaging content, such as blog posts, articles, and videos, to provide value to your audience.
Educate them on topics related to real estate, offering insights and information that can help them make informed decisions, and providing solutions to problems they may be facing. This can help establish you as an industry expert by demonstrating your knowledge and expertise in the field.
In addition, providing valuable content can help build trust with your audience and establish you as a credible source of information. This can be especially important in the real estate industry, where trust is a critical factor in the decision-making process for many potential clients.
By providing value to your audience and establishing yourself as an industry expert, you can differentiate yourself from your competition and position your business as a go-to resource for real estate-related information.
This will attract potential clients and lead to your real estate business growth.
7. Include virtual property tours.
Since the avian flu pandemic of 2018–19, virtual reality tours’ popularity has dramatically increased. Most possible buyers and investors prefer to research and examine properties online before setting up an in-person viewing.
Buyers can gauge their level of interest and get a sense of the property’s aesthetics by taking one of these tours. Real estate professionals marketing luxury homes or commercial properties like stores, restaurants, and conference centres now frequently use virtual tours.
Some builders have even begun advertising virtual tours of their developments in 3D. These tours continue to be a sought-after amenity among those looking for a new home online.
Their popularity is only expected to grow in the years ahead, making them a potentially rewarding investment for your real estate company.
8. Consider paid digital ads.
Searching for a new home has moved online. Even though digital platforms had been around before the pandemic, their importance grew during and after the outbreak. In India, online shopping is popular among internet users, who comprise more than half of the population. Some people have even resorted to online booking for lodging.
Why shouldn’t the real estate industry take advantage of digital advertising alongside the rest of the economy? Compared to traditional advertising methods, digital marketing allows you to reach a wider audience while reducing your advertising expenditures. To fully understand the possibilities of digital marketing ads, every real estate agent should at least give it a shot once.
9. Opt for pay-per-click advertising
Pay-per-click (PPC) advertising is a common online marketing tactic that realtors and other property professionals use. CPC advertising is used to target people who might become sales leads specifically.
The key advantage of pay-per-click advertising is that you only have to pay when your ads are clicked. Researchers found that the average conversion rate for Adword campaigns was 2.47 per cent. The PPC algorithm will highlight people who have used Google or another search engine to look for terms related to your service.
10. Make use of video marketing
Video marketing is becoming of immense importance in the real estate industry. This provides for the users a chance to make a virtual view of the location first before visiting it in person. Videos are interactive and give the users an idea about how a real estate property looks and feels.
Importance of Digital Marketing for a Real Estate Business
Real estate companies need to have a strong online presence in order to remain competitive in today’s digital world. Businesses need a website that is visually appealing and user-friendly to be able to engage potential customers.
A study done by the NAR found that 73% of homeowners would rather list with an agent who creates a video for them. Furthermore, 79% of buyers reported that the property videos were helpful for them in taking a decision.
Real estate companies need to have a strong online presence in order to reach their target market and generate leads. Businesses can be recognised as industry leaders by having a professionally designed website and using social media platforms.
Digital marketing can increase visibility for real estate businesses and help them reach potential buyers. They can be found at the top of search engine result pages for potential buyers searching for properties in their local area by optimising their websites for search engines and using paid search ads.
1. Targeted advertising:
Real estate companies can target specific areas and demographics with digital marketing. Businesses can use social media advertising to show their ads to those who are most likely to be interested in their properties. This is possible based on income, age, location, and other factors.
Digital marketing is more cost effective than traditional advertising methods such as billboards and print ads. They can reach a larger audience by using social media and email marketing.
3. Increased engagement:
Real estate businesses can become thought leaders in their industry by creating quality content and engaging their audience via social media. This will help them build trust and credibility with their customers. This can increase engagement and website traffic and lead to more leads and sales.
4. Measurable Performance:
Real estate companies can measure their success and track their results with digital marketing. Google Analytics allows them to track website traffic, leads, sales, and other metrics, which will allow them to make data-driven marketing decisions and optimise their strategies.
5. Online Reviews:
With the rise of review websites like Yelp and Google My Business, online reviews have become an integral factor in many consumers’ decision-making processes. By encouraging satisfied clients to leave reviews, real estate businesses can build trust with potential buyers and enhance their online reputation.
Change the Way You Aim at Potential Customers
Retargeting displays your brand to people who have already visited your website. Retargeted leads convert at a whopping 70 per cent greater rate, which will astound you. That can be done, for example, by uploading a list of leads’ email addresses to a social media or business networking site to target them with adverts.
Another option is to convince people to agree to receive cookies that will assist future adverts in targeting them when they visit your website or interact with your ad. Google Display Retargeting is another option besides social media for this.
SMS and WhatsApp are other low-cost retargeting options. Appointments may be made quickly and easily through these channels, but you can also keep your prospects interested by emailing them photos of available properties and thoughtful notes.
Why is Digital Marketing Important in a Real Estate Business?
In recent years digital marketing has been an integral part of the real-estate industry. Below mentioned are some of the important reasons to why the role of digital marketing is becoming more and more important in the real estate industry:
1. People are turning to the internet as their first choice:
People are turning to the internet more often to find properties. According to the National Association of Realtors, 93% of homebuyers use the internet to find homes. Furthermore, 74% of mobile users used an app or website to search for properties.
Digital marketing allows you to target specific audiences based on demographics, online behaviour, and interests. This allows you to tailor your marketing efforts to those most likely to be interested.
2. Scope of targeted and personalised marketing:
A study by Realtor.com’s study found that targeted Facebook ads generate 45% more clicks per month than regular ads.
Moreover, as per HubSpot, emails can increase click-through rates by 14%, and conversion rates by 10 percent in the real estate industry.
3. Digital marketing is cost-effective:
The Content Marketing Institute claims that content marketing is 62% cheaper than traditional marketing methods, and generates 3 times more leads. Inman also found that 63% of real estate professionals are shifting to digital marketing over increasing their advertising budgets.
Digital marketing is, perhaps, the most important aspect of digital marketing. It helps you build trust with your potential customers. You can show your industry knowledge and expertise by providing valuable resources and information online. Google actually found that 51% of home buyers were referred by family and friends to their agent, while 42% of them found their agent online.
4. Digital marketing supports data-driven decisions:
Digital marketing also provides valuable data that can help improve marketing strategies and increase sales. This is where social media comes in especially handy. According to Real Estate Tech News, 77% said they use the platform to generate leads and 63% used it to build client relationships.
A study by the National Association of Realtors revealed that 87% of real estate agents use social media for marketing their businesses.
5. Digital marketing creates trust and confidence
Your audience is more likely going to trust you if you can include techniques like reviews, and engaging social media presence on the internet.
As per a study by BrightLocal, 85% of consumers trust online reviews more than personal recommendations. Online reviews can be used by real estate professionals to establish trust with potential clients and show their expertise.;
6. Digital marketing allows for a mobile-friendly mode of communication:
As per NAR, 50% of real estate buyers are making use of a mobile website or app to search for their desired homes. By investing in digital marketing, your real estate business has the chance to leverage this and offer a mobile-friendly experience for your users.
Best real estate marketing practices
1. Focus on the target audience
As there are already so many real estate agents in the market, then why will people choose you? You have to be an expert in a particular niche or the broad domain of commercial or residential. Once you have selected the specific niche, then you have to focus on the target audience.
Curate impactful marketing messages for your target audience. Moreover, you should dedicate a specific time to gaining expertise in a particular niche that will help people to build trust in you.
However, before using this strategy, you must decide with which type of audience you are familiar. If you like to deal with office employees, then you can help them to find their homes. Furthermore, you must know your target audience. Once you have decided on the niche, then you have to know all about the people who want homes in that niche.
The more you know them, the best you can full fill their demands. Try this strategy. This will definitely help to build a connection with your potential customer and can be a good strategy for your real estate business.
2. Make new partnerships
As we all know, real estate is a huge industry, and you can’t build a successful business on your own. For this, you need an experienced team and partnerships. By collaborating with other brokers or agents, you can get enough leads. Even if you are thinking that the profit is also getting divided, then this is the same for the others also. If you have a team, you can plan something big, which is not possible individually.
However, you will not get instant results from marketing. It takes time, and most of the time, real estate agents work outside the office. It is hard to manage all things, which is why you can hire a virtual assistant who will keep track of your marketing execution.
3. Presentation of your properties
Photos and videos are important parts of real estate marketing, and most people make their decisions based on photos or videos.
If you want, you can shoot on your own, but it will not get a professional feel. This is you must hire a professional photographer to make a great impact on your buyers. In recent years real estate video marketing has also gained momentum by brokers shooting videos of properties with professionals and posting them on social media or on Youtube.
Furthermore, you can go beyond that and give the buyers a real feel of the property using VR cams and 3D cameras. As technology is in every aspect of our life, we can use it for betterment.
If your property is big, then you can also shoot aerial views using drones. The gist is that you need a strong presentation of your property then only you can attract potential buyers. If you are showcasing your property in the best way, then there is no doubt that you will get a call from buyers. So hereafter, don’t forget to use this strategy in the marketing of your real estate business.
4. Website leads
Having a website is the most important aspect of strong marketing. This is because, according to NAR digital age report, if you are not online, then 95% of people will not recognise your existence. Your website should have a good and attractive UI. Moreover, the design of your website reflects your brand and values. You will get only 8 seconds to convince your potential customer, which is why your website should be appealing. Design your website in such a way that your potential client will take action.
You can also add testimonials on your website from your clients. Moreover, you can also ask them to give reviews. This will build trust in you, and you will get traffic. If you really want to improve your real estate marketing strategy, then having a strong and appealing website is the most important at the current time.
5. Content marketing
This is one of the most important aspects if you are looking for quality leads in the long term. Content marketing for the real estate business is all about providing relevant information to customers online. If your content is useful for them, then the chances are higher that you will get more potential leads in the future.
Try to make catchy headings and provide in-depth content about the properties and real estate industry.
Moreover, you can also publish e-books or buying guides for your potential customers. Having quality content will also help your site to gain traffic on search engines. Apart from this, you can also use SEO techniques to gain a higher spot on the search engine result page. With content, you can create potential leads.
6. Leverage social media profiles
Social media marketing is very important in today’s time for the growth of any business. This is because social media has a huge number of users. If you want to attract customers for your business then you have been there where your customer is. You must have your social media business account on various platforms like Instagram, Facebook, etc.
You have to be always active on social media. Moreover, you can also share relevant content with your followers. There are so many people who want to connect with real estate agents, and on social media, they can easily have a conversation with you.
7. Digital tools for real estate marketing
As there is a huge rise in the digital landscape if you want to grow your business, having an online presence is very important. Digital marketing is an essential part of any business. If you want to expand your business, you need some digital tools that will help you a lot in marketing.
- Email marketing still has its relevance, and it is proven as a valuable resource for real estate marketing. If you want to reach huge numbers of people and so many potential customers, then digital marketing is a tool that plays a very important role. Email marketing software is an essential marketing tool that you need to target your audience.
- In the last some years, we have seen a tremendous rise in social media. If you want to increase awareness and reach a huge number of people, social media apps are the best marketing tool for your real estate business.
- There are so many general marketing tools that you can use for the effective marketing of your real estate business. You can use Adobe Photoshop and text message marketing campaigns or can create a professional website for your real estate business.
In conclusion, there are several digital marketing tips for real estate businesses can consider in 2023 to grow their business. These include optimising their website for mobile, using social media to reach new audiences, investing in search engine optimisation (SEO), utilising email marketing, and considering paid advertising.
It is essential to have a well-rounded approach that combines a variety of tactics to reach and engage with potential clients. By implementing these strategies, real estate businesses can effectively promote their listings, build their brand, and attract new clients in the digital world.
Virtually all real estate agents and brokers use some form of digital marketing, but the success of these efforts ultimately depends on the agents’ and brokers’ execution. Prioritise developing digital material that addresses homebuyers’ pain points and inquiries. Use various internet methods to raise awareness and increase the likelihood that potential customers will find you. It’s about more than just the number of people you reach but the conversion quality.
Frequently Asked Question
1. What is digital marketing for real estate?
Digital marketing for real estate involves promoting real estate properties, services, and businesses using digital channels such as websites, social media, email marketing, and online advertising.
2. Why is digital marketing important for the real estate industry?
Digital marketing is important for the real estate industry because it allows businesses to reach a wider audience, build brand awareness, and engage with potential buyers and sellers in real-time. It is also a cost-effective way to promote properties and measure the effectiveness of marketing campaigns.
3. What are some effective digital marketing strategies for the real estate industry?
Effective digital marketing strategies for the real estate industry include creating high-quality content, optimizing for search engines, leveraging social media platforms, using email marketing to stay in touch with potential buyers and sellers, and running targeted online advertising campaigns.
4. How can businesses use social media for digital marketing in the real estate industry?
Businesses can use social media to showcase real estate properties, share informative blog posts and videos, run social media contests and promotions, and engage with potential buyers and sellers through comments and direct messaging.
5. What role does website design play in digital marketing for the real estate industry?
Website design is crucial in digital marketing for the real estate industry as it is often the first point of contact between potential buyers and sellers and businesses. A well-designed website that is easy to navigate and showcases real estate properties and services can help businesses attract and retain clients.