Has your business been using an email marketing strategy to understand and cater for the running needs of your audience? If not, then this blog will help you understand the importance of choosing email marketing as a viable means of communication with your audience. If yes, then this blog will help you in improving your email marketing performance and further guide in optimising and guiding your email marketing campaign.
The first and foremost step in ensuring the success of your email marketing campaign is to manage the growth in the number of email subscribers. As a result, if you want to attract and maintain your target audience, you must master the art of email marketing. After reading this article, you will understand how to handle a successful marketing campaign that will result in increased traffic, interaction, new leads, and sales. With our special extra technique, you can boost the impact of your marketing strategy! Read the blog till the end; your results will skyrocket.
Table of Contents
What is the concept of an email marketing campaign?
In simple words, it is a type of email marketing approach.
Marketing campaigns are aimed at one or more customers or potential customers. Remember that a well-executed email marketing campaign may help you produce more leads and revenues.
Email marketing has various advantages, one of which is that most customers still use email. Our previous essay on the benefits of email shows that 90% of adults and 74% of kids still use email regularly. Consequently, email marketing is an excellent strategy for building customer loyalty and growing income for your business.
For that, you’ll need to do some preliminary work before you can begin a successful email marketing campaign.
1. Build a Customised Email List
The first step toward a successful email marketing campaign is to build an email list of qualified prospects interested in your product or service. Getting visitors to sign up for your website’s newsletter is the simplest way to build a focused email list.
But did you know that, on average, 80% of your website visitors will depart without subscribing to your email newsletter? Exit-intent popups are an excellent approach to convert site visitors who are ready to depart into subscribers or customers. Exit-intent popups notify you of a user’s activity right before they leave your site for good. With this cutting-edge technology, conversions might skyrocket.
2. Set Your Objectives
Setting objectives is the first stage in every effective marketing strategy, including email marketing. Before you begin email marketing, consider what you want to achieve. The following are typical goals of an email marketing campaign:
- Sharing your company’s ideas and encouraging new subscribers to establish a bond.
- Increasing the popularity of your product and your organisation
- Promoting consumer loyalty by offering them something of value for their time and attention.
- Reconnecting with subscribers who haven’t been active in a long time.
Organise your list into divisions so you may send more targeted email marketing communications to your subscribers.
3. Understanding the different types of content for email marketing
It’s also essential to understand the many types of email you could employ to interact with your consumers. Here are the three major types of emails that individuals classified in various ways.
- We’ve all seen self-promotional advertisements that boast about offers and discounts.
- Emails promoting products or services for use in email marketing campaigns
- Emails provided as part of a continuing relationship, such as a weekly newsletter or gift, give recipients useful information.
4. Find out who your customers are
With time, you’ll figure out your target audience and how to approach them. As a beginner, you’ll need to make informed predictions to focus your content. Never fear; you’ll start collecting subscriber information as soon as your first campaign is issued, allowing you to make better judgments the next time.
Meanwhile, collect data from Google Analytics and your social media accounts, such as the Facebook Insights data.
Demographics, geography, and interests are just a few of the metrics available in these two locations, and they’ll give you a solid indication of who your customers are and what they’re interested in. That’s a good place to start when it comes to email marketing.
5. Make Effective Use of Modern Technology
You’ll have access to tools that help you create more successful emails if you use the best email marketing services. Look for the following features:
- Campaign automation, including templates and techniques for campaign creation.
- Third-party integrations, including WordPress.
- You may segment your audience in a variety of ways.
- An in-depth examination of an email campaign’s performance.
Automations simplify the sending of transactional emails and blog updates, as well as the design and delivery of promotional and relationship-based emails. These are all good ways to increase the success of your email marketing.
6. It’s time to think outside the box regarding options
To run a successful campaign, you must first create an email list.
To do so, you’ll need to create appealing email subscription forms that persuade consumers to sign up. Try trying different opt-in forms on various sections of your website, such as the following:
People first notice welcome gates when they arrive at your site. For a more smooth user experience, employ our page-slide functionality.
To focus on the opt-in, lightbox popups may display on any page and temporarily eliminate all other content. These are fantastic converters. When a user is about to leave a web page, an exit-intent popup appears. At this moment, provide your lead magnet. Use rules and page-level targeting to manage where and how options are displayed for the best results. This lowers frustrations while maintaining effectiveness.
7. Follow-up emails and emails
Once you’ve determined your objectives, target audience, and email type, you can start preparing your email marketing campaign. The most crucial thing you want people to do after visiting your site (such as signing up for an event, following you on social media, buying a product)
If you send too many emails, your subscribers may unsubscribe. As a result, they will be forwarded to the spam folder. Consequently, you should stick to the schedule you’ve provided them so they know what to expect.
The first is a welcome email with major activities you may do in the app. You’ll receive a follow-up email three days after the initial one, encouraging you to complete activities and start using the product.
Once you’ve outlined your plan, begin crafting your email.
8. Add a Subject Heading
The subject line is an important element of every successful marketing campaign and is a good place to start. Email subject lines, like blog post headers, must capture the reader’s interest to entice them to continue reading.
According to statistics, if you want your subject line to stand out, don’t use more than 41 to 50 characters. Because mobile devices display even less of your subject line, it’s best to put the most important information first.
People are more inclined to read an email with their name in the subject line. Avoid spam trigger phrases to ensure your emails are sent to the inbox.
9. Create the Original Content
The next step is to write your email’s subject line and body content. You must attract readers immediately with a captivating teaser that captures their interest. Keep your email text short for the best email marketing results, and avoid making an offer too early. First and foremost, you want your visitors to feel comfortable.
Aside from subject lines, customers depend on their choice to open an email on who sent it.
When people see a “no response,” it suggests that their thoughts, concerns, or inquiries will be ignored, which harms the user experience. Then they’ll conclude that since their questions don’t matter, your campaigns shouldn’t either. Customer service or marketing team members should send your email campaigns to avoid negative effects on consumers.
10. Design of Email Marketing Campaign
Any successful marketing campaign is primarily reliant on the design of the email. Choosing a responsive email template is critical since more people are reading emails on mobile devices than ever before, and your email will automatically resize to match their screen size.
Emails containing more text than images are more effective. You can’t deny that photos make your email more attractive, but remember that many users disable images. This means that your emails must still operate even if readers cannot see them. Don’t hide information in images if you want your email to be visible.
11. Track & Test
Sending an email is only the first step toward email marketing success; to achieve it properly, you’ll need to collect data to inform future attempts.
Everything from the email’s style and layout to its subject lines and calls to action must be evaluated. Experiment with different email segments and email send times to find what works best for your audience.
Email metrics from your service provider, such as open, click, unsubscribe, and forward statistics, should also be tracked. This way, you’ll be able to observe what works and what doesn’t regarding email marketing.
Finally, try to re-engage inactive subscribers and, if that fails, remove their email addresses from your list. Having fewer active subscribers is preferable to having a large number of inactive subscribers when it comes to email marketing open and clicks rates.
We are Team EMB the voice behind this insightful blog.