Need a Videographer? Here’s How!

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Believe it or not, today, videos are more likely to engage the audience and create brand awareness than a stack of photos. Videos are no longer a marketing tool but a necessity. It is vital that you understand the importance of video marketing so that you can maximize its effectiveness. No wonder Youtube is competing with Google to become the biggest search engine. It is not surprising that creating video content on platforms like Instagram and Facebook has gained much significance lately. In fact, there are abundant courses available online to professionally train you to produce videos that can work wonders for your business. This itself explains the dire need to use videos to promote your business or even enlighten and educate your potential clients.

It doesn’t matter what business you are running, you have to prioritise video production if you want to grow and flourish. And not just any video, you need an excellent, high-quality video that draws the attention of your target customers effectively. Thus, it creates the need for experts, so that you can focus on what you’re good at – unless, of course, you’re an all-rounder who’s good at everything and can work tirelessly for hours shooting and editing the videos along with your existing work tasks. But if this sounds too intimidating to you, or even if it doesn’t, do consider hiring a professional videographer as it will:

1. Helps you stand out from the crowd – Today, there is no shortage of content – so all you have is a couple of seconds to catch the attention of your desired audience. With the right equipment, shooting angles, and most importantly, prolific editing skills, a professional can creatively help you film so that your potential customers are drawn to you.

2. Give a new insight into your business This is one of the main advantages of getting professional video animation services. They’re experts in their field – they grapple with the intricacies of video-making day in and day out. So if they come, they come with not only experience but also novel ideas and strategies to grow your business.

3. Enhances your productivity – Seeking services for extra tasks like video production requirements will allow you to focus on your core skills rather than trying to do it all in the limited time you have. 

So take a sigh of relief and keep reading as we simplify this arduous task of hiring a professional videographer for your business and save you from making blunders before finalising one. So, let’s get started!

Checklist for Hiring a Professional Videographer

First and foremost, it is important to understand the points you must consider before finalising a videographer for your business. Let’s have a look at the checklist that we have curated for you: 

1. Location

Even today, when the internet has crossed all the geographical barriers, and people are working from remote locations without any hassles, some companies prefer hiring a native videographer as opposed to opting for one who is working remotely or from a different city. This is especially in the case when live events need to be captured by the videographer.

Now obviously, there are video production agencies that provide services pan India, or even the professional can travel to your preferred location. However, it may shoot up the overheads. But if budget is not an issue for you or you require video editing or animated video services, then you can definitely consider an agency or a videographer from a different location.

2. Industry

There are industry-specific videographers. While some may be into shooting weddings or films like cinematographers, others may have a forte in producing promotional content for products or services. And while you may think a videographer is just someone with a camera who captures whatever you ask him to, well, there is a lot more to it than just recording something. Videographers understand your brand, goals and needs and accordingly plan, produce and edit something that will leave a lasting impression in the minds of people that could be your potential clients. 

3. Level of expertise

It’s imperative to find a videographer that specialises or at least has some experience in the kind of video you need. Does it make any sense to hire a videographer with expertise in shooting live events to create an animated promotional video of your product or vice versa? No, right? Though he may be a pro in his field, his experience might not be relevant to you and hence will not add significant value to your business. Thus, it is only wise to make sure that the videographer you’re planning to hire has a considerable amount of experience and expertise in producing the kind of video that you want him to!

4. Style of work

Last but not least, don’t forget to check out the portfolio or samples of the videographer. Nowadays, it is very common to track artists’ work through their social media profiles or websites – everything is pretty much out there! If not, you can certainly ask them for the same and then decide if their working style will match your aesthetics or not.

How to Find Professional Videographers in India

Well, now that you know how essential it is for a business to invest in a good videographer, let us have a look at how to find a good videographer in India.

1. Social Media

Needless to say, social media platforms like Instagram and LinkedIn are proving to be a one-stop shop to discover video content for all kinds of businesses. With just one tap, you will get access to the work of countless videographers that are willing to help you create excellent content. Having said that, this may seem like a cakewalk, but it’s a little tricky, especially when you’re looking for services at a specific location or videographers with expertise in a particular style of video production.

However, with the help of keywords and hashtags, you can narrow down your search and make it more precise. For instance, searching “Professional Video Services in Delhi” will give you a quick list of service providers based in Delhi. Similarly, you can check out the work of videographers who specialise in covering live events by searching #LiveEventVideographers on Instagram. This way, you will find the best talent from a vast pool of creative professionals in just a few clicks. 

2. Trust suggestions from your near and dear ones

Go around asking your network, be it your friends, relatives or even your neighbours, who might know someone that can just be the right fit for you. This could be a great option if you want someone trustworthy, as recommendations from your known are often based on the word-of-mouth principle. So don’t shy away from connecting with your acquaintances who may further connect you with the right videographer in India. 

3. Surfing the internet

Yes, you might think this is the most obvious of all, but it’s too important to skip from this list. Browsing on search engines like Google will give you innumerable results, out of which you can select the appropriate videographers keeping in mind the points mentioned above. Contact them through a call or email, and if your vibe matches theirs, voilà, your engagement rate will skyrocket in no time!  

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4. Seeking help from B2B companies

Several companies have their niche in catering to all your business needs under one roof, be it digital marketing, branding or even app/website development. They are more reliable, understand your brand well and then connect you with the right set of people.

Companies like Expand My Business are a marketplace for all your digital needs. With their extensive wide network of verified agencies and partners with cross-industry expertise, they make sure to provide services as per your exact business requirements. Such companies can come to your rescue if you are clueless about how to take the search forward and are struggling to find the right videographer for your business. 

5. Freelancers or University students that provide budget-friendly services

Today, there are ample freelancers and university scholars pursuing film courses and ready to work with great zeal on projects to gain experience and make some side money. This could again be a great option if you have a tight budget, as they usually don’t charge a lot. Moreover, they know their tools well and have a knack for creativity, and in return, they get creative freedom, handsome remuneration and something to add to their portfolio. Your benefit? Well, fresh, creative, high-quality, original pieces of content that are brewed just for you.

In other words, allowing freelancers (preferably locals if you want them to do the video shoot, or else you’ll end up paying more!) and university learners to showcase their talent can be worth a shot. Though, it is crucial to know the disadvantages of hiring the wrong freelancers, which include untimely delivery, unpromising quality, lack of commitment and security.

6. Track the work of your favourite brands

High-quality videos are a great way to build brand awareness and get people interested in your work. Hiring professionals to do the same will guarantee polished work that works wonders for your business. So, what are you waiting for? Keeping the aforementioned in mind, look for multiple options before settling for one.

High-quality videos are a great way to build brand awareness and get people interested in your work. Hiring professionals to do the same will guarantee polished work that works wonders for your business. So, what are you waiting for? Keeping the aforementioned in mind, look for multiple options before settling for one.

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