Key Takeaways
With the trend of “restricted screen time” going viral, it would be prudent to assume that the number of people visiting your website is declining. Companies now compete with customers who wish to limit their internet time. This calls for firms to adopt user-friendly informational website features without compromising functionality.
In actuality, most internet users spend between 6 to 7 hours online each day. Companies have less time left to interact with their customers now more than ever. What we’re trying to say is that your company needs to be so creative with the layout and information on your website that it practically offers a long story short!
“Web Design is a language, not a fashion.”
An informational website is an insight towards the functionality of your business. It must contain a brief of your company’s work, brand and services. It is unlike a business’ e-commerce website, as the latter is created to enable the purchase of the product the firm offers.
We are sure you’re excited about building a new website or revamping the existing one to back it up with current trends and generate leads, which brought you to our blog. You are, indeed, in the right place. Below, we have shared the core elements for your informational website that your business must not skip!
With the trend of “restricted screen time” going viral, it would be prudent to assume that the number of people visiting your website is declining. Companies now compete with customers who wish to limit their internet time. This calls for firms to adopt user-friendly informational website features without compromising functionality.
In actuality, most internet users spend between 6 to 7 hours online each day. Companies have less time left to interact with their customers now more than ever. What we’re trying to say is that your company needs to be so creative with the layout and information on your website that it practically offers a long story short!
10 Important Informational Website Features
Straightforward yet thoughtful homepage themes
The banners on your homepage are the most crucial section of your website, for it has the potential to attract buyers. Multiple banners may be shown with the use of a revolving effect.
We all know, “The first impression is the last impression.” Homepage banners are the first thing visitors see. They appear immediately, so it’s crucial to choose the right photos. Your website’s look greatly relies on them. So, choose wisely.
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Easy and rational navigation
Once you have a website visitor, it is your responsibility they get a logical and sensible browsing experience. You must cite a map and organise the links and pages on your informational website.
The header bar on the top of the webpage must contain drop-downs so that within no time, the user can choose his area of interest as per your offerings. Easy navigation will compel visitors to think clearly about your company and boost your SEO ratings. The easier the navigation, the better the user experience will be.
Catchy design styles
Ralf Speth, Chairman of TVS Motor Company, said it well. “If you think good design is expensive, look at the cost of bad design.” People like beautiful, modern designs. But, they don’t like it when a website’s functionality or access to necessary content is hampered.
Trendy website design can attract your target audience and build a positive company image. For example, showing visuals with drop shadows, gradients, or textures, or adopting 2D designs, can enhance your webpage.
Content owns the website kingdom
When it comes to content, always remember that a website must have three basic types of content. First, the general “About the Company” page, next are the details about the products or the services you offer. Last and most crucial are your blogs, where you try to cover media releases, current business patterns, or other observations.
A blog can become a top source for readers, boosting your visibility among your target market. It also builds your authority and trust by showcasing you as an expert. Moreover, your site benefits from clear, accurate content. This is because search engines prefer sites with easy-to-read, valuable, and regularly updated content.
Our advice is to hire a team to discuss big issues your customers might connect with. Then, make good content that will raise your SEO rankings.
Social media integration
Social media is a website plugin for businesses. Website visitors must be able to see links to your social media profiles.
You might be wondering why?
A survey found that 67% of people see links to social media profiles as useful. Quick access might make them like Facebook and Twitter more. Also, companies often share this info in a friendly way on their “About Us” pages.
For small businesses, social networking is an easier way to reach their audience than complex website features. They can link their social media accounts to boost credibility and share reviews. Users can find them on Facebook, LinkedIn, Twitter, or Instagram by clicking the icons.
Contact information on your homepage
Every company wants its clients to believe in the integrity of its offering. What if we say that you can do that just with the simplest trick?
Yes, you heard that right!
You must put legitimate contact information for clients to reach you, and that too on the website’s homepage. It should be easily accessible for them. When you gain credibility, the game is officially yours. As an alternative, you can add a “Contact Us” page in your footer to make it clear that you respect reviews, inquiries, and purchase intent.
Section for reviews and testimonials
People read reviews and rely heavily on them while considering their options. The customers appreciate it if you add a human element to such reviews. Simply put, you can ask your happy customers to share their experiences with your firm. On your homepage, consider listing some of the remarkable things users or prior clients have stated about you.
They will feel more secure about your company’s standing as a result. Moreover, if they conduct business with you and have a positive experience, it can persuade them to write a similar review. In the interim, consider contacting individuals directly and asking if they wouldn’t mind providing some kind words for your testimonial section.
Clarity of call to action
This feature deserves special mention when it comes to designing a website—a call to action (CTA) nudges potential clients to become paying clients. A call to action is typically visible on a landing page and encourages its audience to take action. CTAs allow you and your team to express your goals to potential clients directly.
When visitors click “Sign Up,” “Subscribe,” or “Learn More” on your site, they expect specific outcomes. This encourages further interaction with your company. Using CTAs makes the site more user-friendly. It nudges potential clients to engage. Moreover, CTAs guide clients through your marketing funnel. They support progress from awareness to the decision stage.
Cyber protection of sensitive information
These security features become a must when extracting personal information from potential leads, especially in the current scenario where we constantly hear about cyber frauds; it is indispensable for clients to have faith in the marketer.
Your site might be secure, but adding more security measures will boost visitor trust. Consider showing this with a “protected by” banner. Also, assure clients with a message like, “Your information is safe with us; we won’t share it.” After they submit a form, a thank-you email can also reinforce their trust.
Device-responsive design
Imagine a customer reaching you through a mobile phone to see a chaotic site of a desktop orientation. This could really cost you a fortune. Not only will you lose a customer, but you could also have a dissatisfied customer review from that visitor.
No marketer would ever want that.
Well, we have got you covered. Make sure to incorporate a responsive website design that is mobile friendly too.
Conclusion
Not considering key website design features can block success. The main goals are to attract many clients and make it easy for them to find what they need. We hope this blog boosts your conversions and sales.
FAQs
What is an informational website?
An informational website is a site that is designed to provide information to visitors, rather than to sell products or services.
What are the essential features of an informational website?
Some of the essential features of an informational website include a clear and concise message, easy navigation, relevant content, search functionality, social media integration, mobile responsiveness, and fast loading times.
How can an informational website benefit my business?
An informational website can benefit your business by providing valuable information to potential customers, building your brand, increasing your online visibility, and establishing your authority in your industry or niche
