Important SEO KPIs to track in 2024

HomeDigital MarketingSEOImportant SEO KPIs to track in 2024


Key Takeaways

Keyword Rankings: Essential for SEO, focusing on long-tail and semantic search keywords is increasingly important for high website rankings​.

Organic Traffic: Indicates the effectiveness of SEO strategy; increasing organic traffic suggests successful SEO efforts​.

Click-Through-Rate (CTR): Measures user engagement with content; high CTR improves rankings and user experience​.

Indexed Pages: Steady increase in indexed pages indicates effective content publishing; a decline suggests crawl issues or indexing errors​.

Conversion Rate: Critical for measuring website effectiveness in achieving goals like purchases or sign-ups; holistic approach enhances conversion rate​.

Engagement Rate: Replaced bounce rate in Google Analytics 4; low engagement indicates low-quality content or poor alignment with search intent​.

Most businesses and organisations set goals to achieve the right goals and meet the needs of their business engagement. These goals start from the top and reach each team in the organisation, and each performs unique tasks to grow the business.

You could set and measure goals using several ways. One common way to measure the progress of an individual, team, or company toward a goal is to use key performance metrics, or KPIs, that set the standard for success for a particular business goal.

In this article, we define key performance metrics and provide specific examples with a step-by-step guide to creating a KPI for yourself, your team, or your business.

Important SEO KPIs you should track in 2024

The first and perhaps most obvious KPI to track your e-commerce efforts in the field of SEO is revenue. Revenue is the amount of total earned money generated through sales. 

To understand the overall success of your SEO efforts, it is a good idea to track the amount of revenue generated by organic traffic. These KPI can be tracked with many tools, but we suggest you track it in Google Analytics. This tool is preferred because you will be able to compare it to the performance of other marketing strategies. 

1. Organic Traffic

To further enhance your strategy for increasing organic traffic, focus on specific metrics that gauge the effectiveness of your SEO efforts. These metrics include:

  • Search Engine Rankings: Track where your pages land in search engine results for targeted keywords. Higher rankings increase visibility and organic traffic.
  • Click-Through Rate (CTR): Measure the percentage of users who click on your website after seeing it in search results. A higher CTR indicates that your title tags and meta descriptions are compelling and relevant.
  • Bounce Rate: Evaluate the percentage of visitors who leave your site after viewing only one page. A lower bounce rate suggests that your content is engaging and encourages users to explore more.
  • Time on Site: Assess the average duration visitors spend on your website. Longer times indicate more engaging and relevant content.
  • Pages per Session: Look at the number of pages a user visits in one session. More pages per session can imply that your site is user-friendly and offers valuable content.
  • Backlink Quality and Quantity: Monitor the number and quality of backlinks to your site. High-quality backlinks from reputable sites can improve your site’s authority and organic search rankings.

By closely monitoring these metrics, you can identify areas for improvement, refine your SEO strategies, and ultimately drive a significant increase in organic traffic to your website.

2. Keyword Rankings

Incorporating specific metrics to monitor alongside keyword rankings will provide a comprehensive view of your SEO performance. These additional metrics include:

  • Keyword Ranking Changes: Track the fluctuations in your website’s position for targeted keywords over time to understand how SEO tactics are influencing rankings.
  • SERP Visibility: Measure the percentage of clicks your website receives from SERPs for targeted keywords, indicating how visible and effective your site is in search results.
  • Organic Traffic Volume: Analyze the total number of visits to your site from organic search to gauge the overall success of your SEO efforts.
  • Conversion Rate from Organic Traffic: Determine the percentage of organic visitors who complete desired actions on your site, such as purchases or sign-ups, to assess the quality of traffic and keyword relevance.
  • Keyword Distribution: Evaluate the spread of your website’s rankings across various keywords to identify strengths and gaps in your SEO strategy.

These metrics, along with the tools like Google Search Console, Ahrefs, and SEMrush, provide a robust framework for tracking and analyzing your website’s SEO performance. By closely monitoring these indicators, you can pinpoint how well your pages are ranking for crucial keywords, understand the efficacy of your SEO activities, and uncover opportunities for further optimization to enhance organic search visibility and performance.

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Inbound links, or backlinks, from other websites are pivotal to SEO success, serving as endorsements of your site’s trustworthiness and relevance. These links signal to search engines that others consider your content valuable, which can significantly enhance your site’s authority and rankings. To effectively analyze your backlink profile, focus on three critical factors:

  • Number of Backlinks: The total count of inbound links to your site, indicating its popularity or importance.
  • Quality of Backlinks: The authority and trustworthiness of the linking sites, where links from reputable and high-ranking sites carry more weight.
  • Relevancy of Backlinks: The content alignment between your site and the linking sites, ensuring that the links are contextually appropriate and beneficial.

Utilizing tools like Ahrefs or Moz’s Link Explorer is crucial for tracking and assessing your backlink profile. These tools provide insights into the quantity, quality, and relevance of your inbound links, allowing you to identify strengths and weaknesses in your current link-building strategy. By regularly monitoring your backlink profile, you can spot opportunities for acquiring new, high-quality links and address any issues that could be impacting your site’s SEO performance, ultimately leading to improved rankings and authority in search engine results.

4. Click-Through Rate (CTR)

Click-Through Rate (CTR) is a crucial metric that quantifies the percentage of users who click on your website after viewing it in search results. A high CTR signifies that your page titles and meta descriptions are effectively resonating with users and aligning with their search queries. Improving CTR involves crafting compelling titles and descriptions that accurately reflect the content of your pages. This not only boosts SEO performance by demonstrating relevance to search engines but also enhances the user experience by setting clear expectations for what the content is about.

To optimize CTR effectively:

  • Craft Captivating Titles: Develop eye-catching and relevant titles that immediately grab attention and clearly communicate the value of the content.
  • Refine Meta Descriptions: Write concise and engaging descriptions that provide a snapshot of the page content, enticing users to click through.
  • Use Keywords Wisely: Include targeted keywords in both titles and descriptions to improve visibility and relevance in search results.
  • Monitor Performance: Regularly analyze CTR metrics to identify which titles and descriptions are performing best and adjust your strategy accordingly.

By focusing on these elements, you can significantly improve your site’s CTR, leading to increased organic traffic and better SEO results, while also providing a more satisfying experience for your visitors.

5. Bounce Rate

Bounce rate is an important metric, indicating the percentage of visitors who leave your site after viewing just one page. A high bounce rate often suggests that the landing pages aren’t meeting visitor expectations or that the website is challenging to navigate. To address these issues and decrease the bounce rate, consider the following strategies:

  • Enhance Content Relevance: Ensure that your content is directly aligned with the search queries leading visitors to your page. The content should immediately address the needs or questions that brought the user to your site.
  • Improve Website Design: A clean, intuitive design helps visitors find the information they need quickly and easily. Ensure your site is visually appealing and easy to navigate.
  • Optimize User Experience (UX): Streamline the user journey to minimize obstacles and friction. This can include faster loading times, mobile optimization, and clear call-to-action (CTA) buttons.
  • Provide Value on Landing Pages: Make sure each landing page offers value, encouraging visitors to explore further instead of leaving the site.
  • Utilize Engaging Media: Incorporate images, videos, and infographics to make the content more engaging and retain visitor interest.

By focusing on these areas, you can improve the alignment between visitor expectations and your website’s offerings, enhancing the overall user experience and potentially reducing the bounce rate.

6. Page Load Time

Page speed is a critical aspect of SEO and user experience, with fast-loading pages ranking higher in search results and offering a better experience for visitors. Quick page load times lead to increased user engagement and lower bounce rates, as users are more likely to stay and interact with content that is readily accessible.

To optimize page speed:

  • Utilize Google PageSpeed Insights to evaluate your website’s performance.
  • Follow the tool’s specific recommendations to improve loading times, such as optimizing images, leveraging browser caching, and minimizing JavaScript and CSS.

Efficient page speed not only enhances SEO but also contributes to a more satisfying user experience, encouraging visitors to engage more deeply with your site’s content.

By monitoring essential SEO KPIs like organic traffic, keyword rankings, CTR, bounce rate, and page speed, you gain critical insights into your website’s performance. Regularly assessing and adjusting your SEO strategy based on these metrics can lead to improved search rankings, increased organic traffic, and higher conversion rates, ultimately boosting your website’s success and visibility in search engine results.

Revenue from SEO Camapigns

While the primary aim of your SEO efforts might be to boost revenue, enhancing your affiliate marketing is also a strategic move to achieve this goal. Affiliate marketing can significantly contribute to organic traffic, making it a valuable component of your SEO strategy.

Key points to consider include:

  • Organic Revenue Tracking: Revenue generated from organic traffic is a crucial SEO KPI. It reflects the direct financial impact of your SEO activities and the effectiveness of your affiliate marketing efforts.
  • Organic Transactions Analysis: The number of transactions from organic traffic, regardless of the product price or other revenue-affecting factors, indicates the success of your SEO and affiliate marketing strategies. Even if these transactions are for lower-priced products, they signify effective marketing.
  • Comparison Metrics: Comparing the revenue and the number of transactions to the total can provide a clearer picture of how much your SEO and affiliate efforts contribute to the overall business success.

Understanding the relationship between affiliate marketing, organic traffic, and revenue helps in fine-tuning your SEO strategy. By focusing on these KPIs, you can better assess the effectiveness of your marketing efforts and their impact on revenue generation, allowing for more targeted and strategic decisions to enhance your SEO campaign’s performance.

Core Web Vitals for Measuring Website Performance

Core Web Vitals are crucial for measuring website performance, particularly as we head into 2024. These metrics are key indicators of page experience, which Google has explicitly acknowledged as a ranking factor. For e-commerce sites, where speed and user experience can directly impact profitability, paying attention to Core Web Vitals is essential.

The Core Web Vitals include:

  • Largest Contentful Paint (LCP): This metric assesses loading performance. For a positive user experience, LCP should occur within 2.5 seconds of when the page starts loading. A faster LCP means the main content of the page is loading quickly, which is vital for keeping users engaged.
  • First Input Delay (FID): FID measures interactivity. To ensure a smooth user experience, pages should have an FID of 100 milliseconds or less. This indicates the page is responsive to user interactions almost immediately, which is crucial for a seamless browsing experience.
  • Cumulative Layout Shift (CLS): CLS gauges visual stability. For an optimal user experience, pages should maintain a CLS of 0.1 or less. A low CLS ensures that the page elements don’t shift unexpectedly as the site loads, preventing user frustration and confusion.

Tracking and optimizing these Core Web Vitals in Google’s Search Console or similar tools can significantly improve user experience and potentially enhance search rankings. In the competitive landscape of e-commerce, optimizing these vital metrics can mean the difference between converting a visitor into a customer and losing them to a competitor.

Return on investment (ROI)

Calculating the Return on Investment (ROI) for SEO is unique to each individual or organization, as it encompasses all resources invested, including both time and money. Understanding that every aspect of your SEO strategy represents an investment is crucial, even if it’s not a direct financial outlay.

To accurately calculate digital marketing ROI, consider the following:

  • Valuation of Time: Determine the hourly rate for yourself and any team members involved in SEO efforts. This could range from $50 to $100 per hour or more, depending on expertise and experience. Calculate the total investment in time by multiplying the hours spent on SEO activities by the corresponding hourly rates.
  • Monetary Investment: If you’re outsourcing SEO or paying a team, include these costs as part of your capital investment. This also extends to any tools or software used in your SEO campaigns, which add to the overall expenditure.
  • Additional Costs: Don’t overlook indirect expenses like the cost of goods sold or any other associated costs that contribute to the SEO process. These should be factored into your total investment to get a comprehensive view of the financial commitment.

To calculate the ROI of your SEO activities, divide the revenue generated from your SEO efforts by the total investment (time and money). This will provide you with a clear picture of the actual return on your SEO investment, helping you gauge the effectiveness of your strategy and make informed decisions about future SEO investments.

Conversion Rate in SEO

Conversion rate is a vital metric for gauging the success of on-page SEO, indicating how well your site turns visitors into customers or leads. A higher conversion rate suggests effective payment flows, compelling copy, and an optimized page experience. Improving SEO should naturally lead to an increase in conversion rates, as the site becomes more aligned with user needs and search intent.

To delve deeper, consider focusing on the conversion rate from organic traffic. Comparing this rate with those from other marketing channels provides insights into the effectiveness of your SEO strategy. This comparative analysis helps establish benchmarks for your organic traffic conversion rate, guiding ongoing optimization efforts to enhance performance.

Key factors influencing SEO conversion rates include:

  1. Organic Visibility: Achieving conversions typically requires multiple interactions with potential customers. Google Analytics can track ‘helper conversions,’ showing the series of interactions leading to conversions. This insight helps you understand the cumulative impact of organic traffic on your overall conversion rate and revenue.
  2. Organic Sessions: Analyzing organic session data is crucial, remembering that users might interact with your brand through various channels before converting. Identifying how to attribute and analyze this information for organic visitors is essential. In 2024, using this advanced approach to SEO, focusing on organic sessions as a KPI, can provide a more nuanced understanding of how organic search contributes to your overall business goals.

By examining these aspects, you can better understand how your SEO efforts are translating into actual business outcomes, allowing for more targeted and effective strategies to boost organic traffic and improve conversion rates.

Organic Traffic Growth in SEO

Attracting new users to your website through SEO is a thrilling aspect of digital marketing, offering the potential to convert these visitors into customers. Monitoring the influx of new users from SEO activities is crucial, as it reflects the success of your efforts in expanding your audience base. It’s not just about the number of new users, but also understanding their engagement and interaction with your site.

The growth in organic traffic, a key SEO objective, can be influenced by several factors:

  1. Keyword Ranking: Your SEO campaign’s effectiveness is often gauged by the ranking of targeted keywords. Tracking both the keywords you aim to rank higher for and those you might want to rank lower is essential. Setting KPIs before starting your SEO initiatives provides a benchmark to measure progress and assess the impact of your efforts, making it one of the most critical SEO KPIs to track.
  2. Backlinks: Gaining quality backlinks is a challenging yet vital component of SEO. Link building can significantly enhance your website’s authority and ranking, offering a competitive edge. From my experience, creating content consistently (like blogging) is beneficial, but the real growth often accelerates with effective link-building strategies. Adopting the 80/20 rule—allocating 20% of your effort to content creation and 80% to promotion and link building—can be particularly effective for new websites, leading to quicker and more substantial traffic increases.

Tracking these aspects helps in understanding how well your SEO strategies are working to attract and retain new users, providing insights necessary for refining and enhancing your SEO campaigns over time.

  • Link Exchange 
  • Guest Submission 
  • Content Exchange 
  • Skyscraper Technique
  • Public Relations Campaigns 

Professional Tip: Similar to keywords, you can find many backlink ideas from your competitors. Just enter a small number of competing sites into the Ahrefs Link Intercept tool – you will receive a list of sites that link to competitors but do not link to you. These are your goals – start working together as soon as possible.

When a website connects to a page on our site, search engines understand that “this content is valuable, credible, and useful.” Backlinks are considered “positive” by Google and other major search engines for our website. Pages with a higher number of backlinks rank higher in search engines.

According to SEO experts, high-quality backlinks are the decisive criteria for SEO that assist you in boosting your website’s rating in search engine results. Furthermore, backlinks should be placed on sites with related information. It is also critical that these sites are credible, popular, highly ranked and reliable. The higher the quality of backlinks to your website, the higher the ranking of your website.

Organic CTR

The Click-Through Rate (CTR) is a debated topic in SEO circles, with discussions about its role as a direct ranking factor. Regardless of its status in the ranking algorithm, CTR remains a critical metric. An increased CTR leads to higher website traffic, which, in turn, creates more opportunities for conversions and sales.

CTR can be monitored in various ways, including:

  • At the Keyword Level: Understanding how specific keywords perform in terms of attracting clicks helps in refining SEO strategies to focus on the most effective terms.
  • On Landing Pages: Analyzing CTR for individual landing pages provides insights into how well these pages capture and retain user interest, guiding improvements in content and design.

Both keyword and landing page CTRs can be tracked using Google Analytics, particularly when integrated with Google Search Console. This integration offers a comprehensive view of how users interact with your search listings, allowing for targeted improvements to enhance overall SEO performance.

Recognizing the importance of CTR as a KPI is crucial, as it not only reflects user engagement but also influences the potential for increased traffic and sales, making it one of the top metrics to track in SEO efforts.

Bounce rate

In 2024, a pivotal SEO strategy is enhancing user engagement on your website, as prolonged user interaction can significantly boost your Google rankings. To foster engagement, employ various content types like relevant images, infographics, and podcasts that align with your topic and are creatively presented. Utilizing related and internal links within your content can also encourage users to explore more of your site.

Bounce rate remains a critical SEO metric, representing the percentage of visitors who leave after viewing only one page. A high bounce rate may indicate that your site lacks the necessary appeal to keep users engaged. To improve, ensure your website is compelling and provides value that encourages visitors to continue browsing.

Be cautious with ad placements, as excessive or intrusive ads can lead to a quick exit by users, thus increasing your bounce rate. While ads are a revenue source for many websites, their overuse can be detrimental to user experience and, subsequently, your site’s SEO performance.

Ideal bounce rate metrics vary by industry, but generally:

  • A bounce rate between 10% and 20% is excellent.
  • A rate of 30% to 40% is considered normal.
  • Anything over 50% should raise concerns and prompt actions to enhance site engagement.

While focusing on bounce rate may not seem like a groundbreaking SEO technique for 2024, its importance in assessing and improving user engagement and site performance remains undeniable.

Which SEO KPIs should you track?

In this article, we were with you regarding the most important and latest SEO techniques. We tried to be with you first with some of the most important SEO tips. To achieve high rankings on Google and display on the first page, you should pay attention to the fact that you always learn and apply the latest SEO techniques. Take advantage of this SEO guide and learn everything you need to know about SEO. We hope that reading this text has been useful to you, dear ones.

Do not forget that SEO is something you should always learn and pursue. If you have any ambiguities or questions about the latest SEO techniques and the most important things that you should pay attention to, you can contact us in the comments section.


Q. What are the KPIs for SEO reporting?

KPIs (Key Performance Indicators) for SEO reporting are metrics used to measure the success of an SEO campaign. Some common KPIs include organic traffic, keyword rankings, backlinks, conversion rates, and bounce rates.

Q. What are the 5 key performance indicators?

The five key performance indicators for SEO are organic traffic, keyword rankings, backlinks, conversion rates, and bounce rates.

Q. How do I track SEO performance?

You can track SEO performance by using tools like Google Analytics and Google Search Console. These tools can provide data on organic traffic, keyword rankings, backlinks, and other metrics. Additionally, there are many third-party tools available that can help with tracking SEO performance.

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