Many digital marketing tactics and tools can help online stores, but setting up a Google Ads account is one of the finest methods to outperform the competition and develop a brand. What better strategy to attract new digital customers than online advertising for online shops? Google Ads is an excellent tool for online shops because so many people use Google to look for things. Here are some essential Google advertising strategies that your online store must follow if you have a product to sell and want to quickly increase sales by reaching a larger audience.
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What are Google Ads?
With the use of Google Ads, companies can advertise on one of their numerous networks, including Search, Shopping, Display, and Video. As a result, their advertisements will appear in YouTube videos, pop-up ads, Google Shopping results, and more.
Google Ads assists you in locating your perfect potential customer for your online store when they are actively looking for what you are selling. Depending on the sort of campaign you’ve chosen, your ads may be displayed at the top, bottom, or side of search results pages, in YouTube videos, or on other websites throughout the internet by placing bids on keywords or phrases (search terms).
Your keyword selection, ad copy, headlines, and destination URL must all be relevant if you want to win these bids.
How Can Google Ads Benefit Your Online Shop?
Google Ads may help you expand your online store, whether you want to display your website in search results or enhance your remarketing tactics.
With Google Ads, there is a chance for error, but there are a few tactics you may employ to stay clear of common blunders and expand your online store. Let us now cover the top Google Ads strategies for online retailers using the high-yielding platform.
1. Choose a Google campaign goal that best suits your objective.
Choose the campaign aim you want to pursue as your first action. A campaign’s objectives are sales, leads, traffic, product and brand consideration, awareness and reach, and app promotion.
Here is a description of the campaign goals that work best for your online store:
- Sales: These campaigns, which include Search, Display, Shopping, and video campaign types, promote purchases made in-person, online, or over the phone.
- Web traffic: If you want targeted customers to your online store, select this aim.
- Leads: These campaigns will motivate prospective customers to act, resulting in leads and conversions for you.
- Brand Awareness and Reach: As the name implies, this campaign aim to enable you to use display and video campaigns to raise brand awareness and reach a wider audience.
- Product and Brand Consideration: This campaign, which combines the Search, Display, Shopping, and video campaign types, aims to get consumers to learn more about your items.
After deciding on your goal, name your campaign and decide on the kind of campaign you’ll run. Your start and finish dates, campaign URL options, or Dynamic Search advertisements options are other general settings you can enter.
2. Develop a solid title.
In your advertisement, you want to reassure the buyer that you are providing exactly what they are looking for. If there is some ambiguity, there is a reasonable probability that the customer will click on another advertisement that provides more clarification.
Your title should be short, to the point, and pertinent to both the product and the search. Make sure the buyer knows you have what they want right away by using keyword research and analytics to make your titles leap off the page.
3. Define your Google Campaign Audience.
Though it’s a widespread fallacy, this applies to physical stores. You may adjust your messaging and products by creating incredibly targeted campaigns targeting particular demographics according to location.
You will first choose your language and geographic targeting options. To view your selections, click on “Location options”. You will then further identify and refine your target audience. These are clusters of possible customers, as determined by Google, in the places you have specified, who have similar intentions, interests, and demographics.
4. Optimise your Google Ad Campaigns.
Using Google campaign optimisation can mean the difference between making sales and going over budget for advertising. It is hence very, essential for your business. Although it can appear challenging and need close attention, it is necessary and has substantial benefits. Our best optimisation advice is provided below to get you started:
- Search for new potential keywords in your weekly search term report, and look for underperformers to quit wasting money on.
- Your display URLs should be tested and improved. To your display URL, try out different keywords and a CTA.
- Set up Google Ads alerts to help with budget optimisation and to help you prevent significant variances.
- Utilise Google Ads management software and tools, such as Traffic Booster, tools for conducting keyword research, Google Analytics, and others.
5. Before performing an A/B test, use split testing.
How optimisation specialists test their Google advertisements for optimum performance is the first thing that sets them apart from novices. Split testing is a technique in which you contrast two radically different versions of ads. In contrast, A/B testing allows you to compare similar variants (such as testing between two headlines in a single Search ad).
If you had two Google videos, split testing would entail making two campaigns with two distinct videos and comparing them. Alternatively, you might generate advertisements with two separate URLs as the final destination to test two particular promotional landing pages. The winning campaign can then use A/B testing to determine the most effective headlines and CTAs.
6. Use Google Analytics to track sales precisely.
For strategies on how to raise the effectiveness of your advertisements, it’s critical to check the stats of your Google Ads account regularly. You won’t be able to tell if your ads are effective or are simply wasting money if you aren’t analysing sales, conversions, and clicks.
You may track your Google Ads account with the aid of Google Analytics. Conversions, the average amount of time users spend on your website, the number of new visitors and the keywords that drove these clicks and conversions may all be tracked in one place through this platform. Once you receive data from your campaigns, use Google Analytics to update and enhance your keyword list.
As a result of Google Analytics’ calculation of precise data, you may pinpoint what needs to be modified or corrected to enhance your advertising.
7. Make a perfect landing page for your product.
When a user clicks on an advertisement, you want to be sure that they will return to their original search and complete the transaction.
When people click on your advertisement, you want them to retain interest just as it’s about to get interesting. Make sure your landing pages are professional-looking and allow users to quickly add the product to their baskets at the advertised price.
According to research, just 34% of clicks on shopping ads result in a transaction. You may enhance your chances of success by streamlining the purchasing process and ensuring that your landing sites match the details in the advertisement.
8. Use an e-commerce competitor research strategy.
You’ll also want to construct search campaigns targeted at your leading opponents. This will assist you in attracting new clients who may still need to be made aware of your brand but purchase the kinds of goods you are selling.
The relevance of these advertisements will be minimal, and if your rival is currently bidding on its brand name, your CPCs for this campaign will be high. As a result, we only advise this strategy for well-established retailers seeking new customers and executing effective campaigns.
9. Use Google Retargeting and Remarketing.
Last but not least, a well-thought-out remarketing ad campaign approach is essential to any successful e-commerce Google Ads marketing plan. Targeting your remarketing lists entails developing several ads that use various ad campaign kinds. For all online retailers aiming to increase website traffic, remarketing lists for search ads and remarketing lists for display are advised.
10. Choose an appropriate timing.
According to research, adjusting your offers to correspond with peak periods can considerably boost the click-through rate. Find out more about consumer behaviour and when individuals are most likely to purchase online.
It’s critical to comprehend how to maximise the effectiveness of your online advertisements to entice online shoppers to click on them and buy the things you sell if you want to sell on Google Shopping.
Concentrate on making ads that consumers looking for products in your inventory will find appealing. Upsell those products and make sure you have landing pages prepared to clinch the purchase.
You can use any or all of these methods to open a Google Ads account or to make improvements to an existing one. Even while making frequent Google Ads blunders is simple, you can avoid them by using the correct tools or the assistance of a Google AdWords agency.
Research and regular ad monitoring are the two most crucial things to remember. An excellent Google Ads account will have campaigns and keyword lists that are continually tracked, updated for improvements, and have considerable research behind them. Google Ads can help your online store expand and become more profitable. Check out this Google ads guide for a thorough understanding.
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