HTTPS stands for HyperText Transfer Protocol Secure. It is a secured version of HTTP, and it is mainly used to secure communication between two systems operating on the internet.
Ecommerce websites most commonly use it to provide safe transactions to users.
To get a secured website, many people tend to use the Secure Sockets Layer (SSL) to improve safety over the internet.
What is HTTPS website?
An HTTPS website is one that utilises the HTTPS protocol for encryption between itself and a visitor’s browser. HTTPS stands for Hypertext Transfer Protocol Secure, a secure version of the popular HTTP protocol used to transmit data over the internet.
When a user visits an HTTPS website, their browser will establish a secure connection with the server using a digital certificate issued by an accredited third-party organisation known as a Certificate Authority (CA). This certificate serves to confirm the identity of the website owner and encrypt data exchanged between user and website.
HTTPS is essential for protecting sensitive information like login credentials, credit card details and other personal data from being intercepted by malicious actors. It also serves to verify the authenticity and integrity of a website being visited as it helps prevent Man-in-the-Middle (MitM) attacks and other types of cyberattacks.
S in HTTPS
Whenever the website is secured with SSL, the website link changes from HTTP to HTTPS, with the additional S meaning secured. When HTTPS is enabled, it becomes almost impossible for an outsider to know what is transmitted between the website and the server. This transfer point is the weakest, and this is where most of the data theft and hacking occur. So if you secure this area, then the chance of an external, middle man attack or virus/ malware attack is significantly less.
Let us now understand why HTTPS is essential to every website, irrespective of its size and niche.
1. Enhanced security
One of the significant benefits of using HTTPS websites is enhanced security. They act as a filter between the server and the browser and secure them. They mainly encrypt the data to look for any possible threats and serve as a medium for secured transactions. It completely eliminates the middle man attack who tend to steal your information while interacting with some other website. This information, when hacked, can lead to catastrophic issues like loss of money, depression and other cybercrimes.
Customer data is essential for all businesses, and it can be lost due to several reasons like human error, hardware damage, device theft.
But do you know what the worst way to lose your data is? It’s a virus attack. When hackers steal the data through viruses, they can make the entire company crash as they will immediately damage the company’s reputation.
The business will also face financial issues while recovering from the virus attack. So to avoid all these issues, the least that you can do for your website is get a security certification.
2. Better SEO ranking
Do you know that Google does minor SEO rank-boosting of all the websites with HTTPS? Are you struggling to get a better SEO ranking? Then using a secured website is one of the ways to get good ranks. There are several advantages of using a secured website for you and your user. For example, it prevents the loss of customer data, which can make you more trustworthy. It also protects all your devices from external virus and malware attacks, saves you financially, and protects your dignity.
With all these advantages, Google also wants you to be more secure and provides a slight boost to your ranks. With the recent Google update, the users are warned before proceeding with an HTTP website instead of HTTPS or www. Warning automatically induces panic, and people might not want to check on your website. So to avoid situations like this, offer a secure website.
3. Faster browsing
This might be pretty surprising and interesting to note that using secured websites enables faster browsing! Most browsers support HTTP/2, an enhanced version of HTTP, providing better browser enhancements.
But when an advanced gateway like HTTPS is enabled, the users will experience high-speed data encryption. People will not even know how and when the data they transfer is secured. It takes just a few microseconds, thus making the entire process extremely convenient.
The security layer is made better with continuous improvements by making the encryption process streamlined. Whenever the encryption is made streamlined, the process efficiency is improved, and hence the users will experience faster-browsing speed. When the speed is higher, the users might prefer your website even more. So it’s just another reason for you to switch to a secured website.
4. Using HTTPS makes your website more trustable.
Even if you are not sure why you must have a secure website, this point is highly valid. Every business runs based on people, and to grow your business and have a loyal customer base; the user must trust your website.
Every time a user clicks on the website without HTTPS, google warns them, stating, “the transaction is not safe, and the sites can harm your computer”.
When warnings like these are issued, the customers will be highly thankful to google for protecting them from coming in contact with any external malware/ virus. People will immediately back off the website with these warnings and might not even revisit it. In this way, you can lose your potential customers and existing customers.
Sometimes, users can experience warnings like “Login not secure” even while reaching the end payment stage. Imagine a customer reaching the end payment stage and then seeing warnings like this. It will scare people, and they might not return to your website even if you offer the best products!
To sustain your website among so many competitors, you must make your website secure so that people can scroll through it without any fear of losing sensitive data and potential virus attacks.
5. Authenticates the websites
It is crucial that your user feels trust towards your website. But do you know that using a secured website authenticates your website? The secured status of your website comes after the SSL certification.
When there is a certificate showing that the website is authenticated and safe to use, people will feel at ease and use your website without any fear. For example, apps like OLA and UBER do not allow anyone to pick up their customers randomly in the external world. The users are provided with all the driver details like vehicle number, driver name, rating and even vaccination details.
This way, users can check if they are safe to go, even though the driver is ultimately a stranger. Similarly, the users can check if the websites are safe to use by SSL certification. Even if the external website they will connect to is not known personally by them, they can still trust the website.
10 Importance of HTTPS
1. Data Encryption:
HTTPS utilises encryption to safeguard data transmitted between a user’s browser and a website. The scrambled information cannot be read or altered by anyone who intercepts it, including hackers or eavesdroppers.
2. Secure Data Transfer:
HTTPS encryption ensures the data sent between a user’s browser and website cannot be tampered with or altered by third parties, protecting its integrity and authenticity. This ensures the confidentiality of transmitted information.
3. User Privacy:
HTTPS is essential for protecting user privacy by encrypting sensitive information like login credentials, credit card details and other personal data from hackers or eavesdroppers. Without HTTPS this data could easily be intercepted and used maliciously.
4. Enhancing Trust:
Websites using HTTPS display a green padlock icon in the browser address bar to give users confidence they’re on a secure site and can trust what information is being transmitted. This gives visitors peace of mind that their data is safe from prying eyes or viruses during transmission.
5. SEO Advantage:
Google has stated that HTTPS is a ranking signal for search results. Websites using HTTPS typically enjoy an edge over non-HTTPS websites, potentially helping boost their search engine rankings.
HTTPS is a mandatory requirement for many compliance standards, such as the Payment Card Industry Data Security Standard (PCI DSS) and General Data Protection Regulation (GDPR). Businesses handling sensitive information must ensure they meet these requirements in order to remain compliant.
7. Protection Against Phishing:
HTTPS helps protect users against phishing attacks by verifying the website they visit is authentic and not a malicious replica created by hackers. This is essential in stopping users from providing away their login credentials or other sensitive information to malicious parties.
8. Protection Against Man-in-the-middle Attacks:
HTTPS protects against Man-in-the-Middle (MitM) attacks by ensuring all data transmitted between a user and website is encrypted, making it impossible for attackers to steal or alter users’ personal information. This helps safeguard users against being taken advantage of by malicious actors.
9. Optimised Website Performance:
HTTPS websites can take advantage of HTTP/2, a newer version of the HTTP protocol designed to improve website performance and speed. This could translate into faster page load times for visitors and an improved user experience overall.
10. Enhancing Website Credibility:
HTTPS websites have gained credibility and trustworthiness among users, as they are seen as taking security seriously and safeguarding their users’ data. This can result in greater user engagement, loyalty, and better conversion rates for online businesses.
This article mainly focuses on the importance of HTTPS websites and explains why it is essential to offer a secured website. Using a secured website is beneficial for both you and your business.
HTTPS is a secured version of the standard HTTP (HyperText Transfer Protocol). This acts between the server and the user’s browser to provide a safe and secure data transfer. The information to be transferred is encrypted, and this way, it filters out the potential threats of viruses and malware, thus making the entire process safe.
There are several benefits of using a secured website, and some of them are better search engine ranking, more trustworthy website, fast browsing, enhanced security and authenticated websites.
Do you still have any second thoughts regarding the switch to secure websites? Grab a free consultation call with the experts of Expand My Business, who will guide you through the entire process. With vendor contacts across the country, we can provide you with the best-secured website which fits your needs and the budget.
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