Setting up an e-commerce business has never been easier. Numerous e-commerce platforms like Shopify, BigCommerce, and WooCommerce have made it a seamless process. However, if the process is not executed strategically, success may be more difficult than ever. Primarily, you need to make the audience aware of your brand. You cannot possibly generate a wider audience reach or increase your sales if your target audience has no clue about your company. Many newly launched e-commerce sites rely on social media promotion and search engines, ignoring the creation and implementation of SEO checklist.
While the former is not a bad strategy, you may be passing up a lot of free organic search traffic. Whether you are currently up and running or in the planning stages of your new enterprise, it makes no difference; investing your time and resources in SEO is a must! In this blog, we’ll uncover how to implement SEO on your website to improve your website visibility and the SERP (Search Engine Results Page) ranking quickly and efficiently.
Table of Contents
12-Point SEO Checklist for Your E-commerce Website
Using this checklist will ensure that you don’t overlook any opportunities to optimise your e-commerce website to increase traffic and overall sales, especially when you publish new content on your site. The points on this SEO e-commerce checklist will assist you in creating the best website for your company. Are you ready to impress your consumers with quick website loading times, mobile compatibility, and relevant content? Then browse through this ultimate e-commerce SEO checklist to pave the way for a brighter future for your company.
1. Conduct Keyword Research
The importance of keyword research in the success of any e-commerce website cannot be overstated. Keywords inform you of what the audience is looking for so that you can optimise your website to improve your SERP ranking. SEO Keywords should be utilised in various areas on your website, such as product titles, product descriptions, meta descriptions, image file names, ALT text, content, and so on.
You may carry out keyword research using free keyword research tools like AnswerThePublic and SEMrush to discover suggested seed keywords and long-tail keywords with significant search traffic. You may also conduct keyword research to identify relevant website content themes. Using keywords strategically will help you enhance brand awareness by increasing organic search traffic.
2. Optimise Your SEO Meta Titles
A meta title tag is essentially an HTML element that displays a web page’s title. It’s what you see as the page title in search results and the initial impression the audience has of your website. Therefore, it needs to be optimised.
To enhance click-through rate, meta title tags must incorporate the best SEO practices. The meta title length should fall between 50 to 60 characters. Furthermore, they should always include your target keyword. So, don’t forget to create unique optimised meta titles for all of your e-commerce content!
3. Improve Meta Descriptions
A meta description is a web page summary that appears beneath the title in search results. Meta descriptions should be optimised for SEO by being unique (the text should not be plagiarised), incorporating SEO keywords, and must fall within the character length range.
An excellent meta description falls between 125 and 155 characters and includes primary as well as secondary keywords. To get people to pick your page, provide a call to action such as “Read to discover more” or “Check out…”. It provides context to Google and visitors about what information a certain page includes and why it is useful.
4. Ensure Image and Video Optimisation
Since one brand usually sells several products and services, e-commerce websites are frequently graphic and video-heavy. While these product photos and videos are vital for advertising your products and generating conversions, there are some ways you can optimise them for better SEO results.
- Choose the appropriate file format (JPG/PNG/GIF).
- Images should be resized (according to the maximum image width that your website allows).
- Images should be compressed (preferably below 500 KB).
- File names should be optimised (ideally product name or category).
- Make use of ALT text (incorporate primary keyword).
These procedures will help you rank in image search results, improve page loading speeds, and provide Google with additional information about your site.
5. Publish Useful Content
As an e-commerce site owner, you may be asking, “Why should I publish blog posts?” Well, blogs are a fantastic way to attract prospective buyers, especially those considering which product or service to buy from so many options available in the market. Creating blog entries and tutorials about your products and other related subjects can assist you in ranking better in search results and increasing conversions.
For example, if you own an e-commerce site that sells pillows and blankets, you can carry out research to determine the amount of interest in having a good night’s sleep. This way, you will be able to produce relevant SEO content on topics like “Tips for getting a good night’s sleep.”
6. Refrain from Keyword Stuffing.
Now that you understand how to use keywords and conduct keyword research, let’s brush up a little on keyword stuffing. The term “keyword stuffing” refers to the activity of utilising your keyword too many times on a web page in the hopes of ranking better. This strategy will not work and will most likely affect your website’s SEO negatively.
Keyword stuffing is a common practice on e-commerce websites since most often the same product phrases are used numerous times on a single page. It is also crucial to avoid keyword stuffing so that your website does not have high spam. Therefore, aim for 1% keyword density, such that the keyword is used only once in every 100 words.
7. Incorporate Structured Data
Structured data is information that assists Google in understanding the context and relevance of your pages. Adding structured data, generally using schema markup, allows your content to appear as rich snippets on search engine results pages.
This is an essential component of this e-commerce SEO checklist since it boosts engagement and conversions while minimising bounce rates. Rich snippets are frequently presented for e-commerce sites from structured data containing product details.
Details that can be extracted from structured data include the following:
- Product title or name
You can search Google’s General Structured Data Guidelines to discover how to enable structured data for search engine optimisation.
8. Be Mobile-friendly
Being mobile-friendly is essential for e-commerce sites in the age of smartphones. In February 2016, Google introduced Accelerated Mobile Pages (AMP) for e-commerce sites. It has since been utilised as an open-source framework for helping pages load faster, even aiding in mobile compatibility. You can also use Google’s Mobile-friendly Test to assess how your e-commerce site performs and whether AMP pages are the appropriate approach for your business.
Being mobile-friendly in 2022 is especially vital because figures from July 2022, as released on Statistica.com, reveal that approximately 71 per cent of the worldwide traffic and 61 per cent of online shopping orders were generated by smartphone users.
9. Duplicate Content Management
E-commerce sites are frequently developed on tech-heavy CMS platforms, increasing the probability of duplicate content and URLs. If you have duplicate material, your best approach can be to use canonical tags to control it. Canonical tags will notify Google which version of the page you want to be found in search results. To avoid duplicate content concerns, use the canonical tag to point to the “master” URL.
You can also opt to use Noindex tags in some circumstances to prevent bots from indexing duplicate URL combinations. By adding a Noindex tag to them, you are informing Google that you do not want them to appear in search results. This saves the crawl budget and prevents link equity from being wasted.
10. Make Use of Keywords in URL Slugs.
Slugs, or the tail end of URLs, should always contain your keyword. This will demonstrate to users and Google how relevant your page is to a user’s search query and intent. Keep slugs short and basic, with no more than 5 words. Keep in mind that hierarchy is crucial when it comes to ranking on Google’s first page. So, in addition to meta titles, meta descriptions, and headers, strive to incorporate target keywords in URLs.
11. Make Use of a Simple Navigation Menu.
The user experience is critical for e-commerce sites, and navigation menus should be well put up so that consumers can locate and convert the products they are looking for. One strategy that works well for e-commerce websites is faceted search.
Faceted search entails several sorting or filtering methods to narrow a user’s search. Size, colour, and price are some prominent categories. This gives customers a better purchasing experience and helps them explore more effectively. Furthermore, it transmits link equity from the homepage to category and product pages, improving their search engine rankings.
It is highly likely for e-commerce websites to receive client reviews and feedback on a regular basis. They could have been communicated through social media or website comments, or personal messages. Incorporating these testimonials on your web page gives root to organic keyword inclusion and improved SEO for the website.
We believe the points on our e-commerce SEO checklist will assist you in increasing your company’s monthly searches and sales. Implementing these pointers can help you optimise your website content for a higher search engine ranking.
We are Team EMB the voice behind this insightful blog.