The strength of digital services has made it very convenient for people to stay attuned to every fresh happenings and trend of the world. These days instant push notifications tell us all about the trends of social media and various other online platforms.
Radio, newspaper, hoardings, television, and other traditional marketing mediums will cost you a fortune to sell your product or service. You may develop a brand using digital marketing at a low cost and in a more structured manner, whether it is fashionably designed garments or items. As a result, several fashion designers are employing digital marketing strategies to help them grow their businesses online.
When thousands of physical stores closed during the pandemic, brands were confronted with a choice: adapt to e-commerce or wait for the pandemic to end.
Many firms, understandably, choose the survival option, and e-commerce exploded all over the world. Fashion design has evolved into a modern art form aimed at showcasing the attractive appearances of clothing. Fashion designers throughout the world are creating new styles to meet the industry’s aesthetic standards.
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Importance of digitisation in the fashion industry
Digital transformation has had a significant impact on the fashion industry in recent years. These are the key trends and statistics that relate to digitisation within the fashion industry.
- Online Shopping: With online shopping becoming increasingly popular in fashion, consumers can now shop for clothing and accessories at their home. The global online apparel market is estimated to reach $700 billion by 2024. It was worth over $400 billion in 2020.
- Social Media: Many fashion brands use social media platforms like Instagram and Pinterest to market their products and interact with customers. A recent survey found that 92% of fashion companies use social media to market their products.
- Augmented Reality: Augmented Reality has been a key tool for fashion brands that want to engage their customers in an innovative and new way. AR lets customers try on clothes virtually, giving them an idea of how they will look and fit.
- Big Data: Fashion industry uses big data and artificial Intelligence to enhance the customer shopping experience. Many retailers use data analysis to analyse customer preferences and provide personalised product recommendations.
- Supply Chain Management: Digitisation also has a significant impact on how fashion brands manage their supply chain. Many brands are using digital tools to improve production, inventory management, and efficiency.
The Changes Brought by Digital Services
Fashion is one of the most difficult areas to work in, as it is heavily influenced by global economic uncertainties, as well as different trends and industrial shifts.
Many brands have begun several initiatives to speed up their market offerings. Digital marketing has offered them the opportunity to apply sustainable innovation in their core product design, production, and supply chain operations. This has resulted in the push for growth and cost-efficiency.
Many fashion firms have a basic challenge: They are progressively falling behind customer expectations. The consumer’s position has moved from passive observation to enabling dominance.
They are no longer satisfied with simply purchasing stylish items; the exponential development in the use of digital technology has given them greater influence. They want to communicate with, be a part of, influence, and be the brand audience buys from.
Fashion brands are now well-informed, choosy, and in control of how they appear in public and on social media. Nowadays, before, during, or after completing a purchase, the vast majority of customers use digital platforms.
Digitalisation to Boost Your Fashion Business
The reach of digital marketing around the globe is expanding as the number of internet users in the country rises. There are millions of people that utilise the internet, with the majority of their time spent on Google and social media platforms. As a result, several fashion designers are employing digital marketing strategies to expand their online presence.
In the case of any fashion company, it is critical to begin by developing a website that bears their name, has a distinct style, and has high-quality content. This will require strategising and implementing digital marketing strategies at various levels and scales.
Social Media Influence On Your Fashion Brand
Because social media is the most influential channel for connecting emotionally with the public, top fashion designers have a strong social media presence for their sector. Fashion designs with strong images and graphics catch the interest of social media users, particularly young people aged 18 to 24.
The most significant advantage of social media marketing is the ability to target specific target audiences. This can be based on their age, gender, interests, and profession, which can then be targeted through initiatives like Facebook paid ads. You may, for example, target your advertisements to only those young people who are interested in fashion design and frequently visit fashion design websites.
Brand awareness, brand recognition, recall value, and brand loyalty can all be improved through social media marketing. This is where the importance of a great digital marketing company comes into play for providing efficient social media marketing services for fashion designers.
Transformation with Digitalisation
Digital is not only becoming an essential sales channel. It can also assist organisations in adjusting their cost structures and take dedicated steps in making their value chain better, faster, and less expensive. For example, digitalisation can assist in creating a more resilient supply chain by enabling new logistics and sales fulfilment alternatives. This can fuel creative customer acquisition methods and help to predict and manage inventories. Data will be the central enabler of all of this, and its transparency, governance, and veracity have never been more crucial.
All of this suggests that the digital divide is widening. Companies that were digitally and analytically mature outperformed competition even before the crisis. The pandemic dilemma has simply served to increase the gap between leaders and laggards in the business. The pandemic has been an accelerator for leaders who have the ability and want to spend to grow their business digitally.
Make digital and analytics a key part of your company’s strategy. A variety of trends in the post-pandemic world could amplify the importance of digital and analytics. Consumers may become less likely to visit physical stores as a result of physical distancing, and a contact-free economy may arise, bringing e-commerce and automation to new heights.
Maintaining Digital Store Associate-Customer Relationship
The confluence of digital and traditional channels, combined with growing consumer power, will result in a higher demand for consistent brand experiences. As a result, the value of data and analytics will increase.
The rise of the global client, who operates across numerous locations and platforms, makes it more difficult for organisations to completely comprehend their customer base.
Digital clienteling is offering a personalised customer experience across various channels – and, as a result, increasing conversion rates and revenues.
Setting up the Strategy
To deliver fashion design services and fashion-related products to all fashion fans, a proper marketing plan is essential for any fashion designer. If you are a creative fashion designer who wants to make your fashion ideas a reality but is not sure where to begin, you can always take professional help to get started and build a business.
The amount and variety of touch-points, as well as consumer habits and company interactions with them, will all change. The demand for supply-chain flexibility and speed will continue to rise. Digital analytics will be key in assisting businesses in their recovery from the crisis.
A digital and analytics transformation typically takes 18 to 24 months to complete, and it necessitates a lofty goal, a well-thought-out strategy, and measurable milestones.
The defining of digital priorities, which will vary depending on the business model and digital starting point of each firm, should be the first stage in the transformation process. A rapid diagnostic may be necessary to pick and align on important value areas, as digitisation is much more than just selling online.
Customer experience, distribution and supply chain, and product development and support operations are the three most common categories for digital and analytics priority.
With firms and brands expanding into so many areas of the fashion industry, there is a clear trend toward utilising technology to enhance customer experience. New fibres and blends are emerging as a result of refinement processes in manufacturing, allowing for a greater variety of product possibilities.
The fashion industry’s retail sector is putting a lot of emphasis on making the consumer’s buying experience easier and more enjoyable. Collaborations are resulting in interesting new goods by combining the talents of several industries to develop something innovative and efficient. With a constant stream of the new and interesting propelling the fashion industry forward, these unlimited possibilities have more room to evolve.
We are Team EMB the voice behind this insightful blog.