Word of Mouth Marketing

Word-of-Mouth is an informal form of marketing in which satisfied customers discuss positive experiences with one another and recommend products or services through informal conversations.

It is one of the most powerful forms of promotion as people trust recommendations from friends, family, and peers more than traditional advertising.

Positive word-of-mouth can lead to increased brand loyalty, new customer acquisition, and reputation enhancement; businesses can encourage word-of-Mouth by providing excellent customer experiences; offering incentives for referrals, and providing shareable and buzz-worthy content creation among their customer base.