UGC refers to any content generated by customers, such as reviews, testimonials, photos or videos created by their peers that promotes a brand or product.
UGC can be an invaluable asset when used effectively as part of marketing campaigns as customers trust what their peers say over traditional advertising.
Businesses can encourage UGC through contests and shareable content as well as by engaging their target customer on social media – this helps build brand advocacy while expanding brand storytelling.
