A Sales Funnel (or Marketing Funnel) represents the customer journey from initial awareness through purchase or conversion.
It represents potential customers gradually narrowing as they go through different steps of the buying process; awareness, interest development, evaluation options for decision making and making a decision, purchase/conversion, and action taken are typical stages in any sales funnel. Analyzing a sales funnel enables businesses to identify bottlenecks in each stage and improve overall conversion rates by identifying bottlenecks as well as optimizing each stage individually to maximize conversion rates overall.
