PR is the practice of overseeing communication between an organization or individual and the public to build and enhance its image and reputation.
PR professionals seek to influence public perception, build trust, and sustain favorable brand image through various methods including media relations, press releases, interviews, events sponsorship, and sponsorship deals.
They actively tell the organization’s story, manage crisis communications when necessary, and address negative publicity while building positive relationships with key stakeholders – all with an eye toward increasing brand credibility, improving perception and creating stronger ties to target audiences.
Successful PR efforts can result in higher brand credibility, improved brand perception as well as better connections to target audiences than ever before!
