Programamtic Advertising

Programmatic advertising refers to the automated buying and selling of digital ad space through algorithms and artificial intelligence in real-time, allowing advertisers to target specific audiences with personalized ads at scale and in real time.

Programmatic ad platforms leverage data analysis, machine learning, and AI to optimize ad placements and maximize return on ad spend for advertisers by targeting demographics, interests, behaviors, or any combination thereof to deliver ads with an increased likelihood of engagement or conversion for maximum effectiveness.

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