Nano influencers are individuals who have a small, but engaged social media audience. They usually range from 1,000 to 10,000 fans. They have gained influence in their niche due to the authenticity and genuineness of their content.
The word “nano”, which is used in the phrase “nanoinfluencer,” comes from “nanotechnology”, which refers to something very small. Nano influencers also have a much smaller audience than macro or mega influencers who can have thousands or even millions of followers. The advantage of the nano-influencers is their very targeted and small audience.
Marketers and brands are increasingly appreciating the value of micro influencers. Nano influencers are able to achieve higher levels engagement and trust than larger influencers due to their strong connections with their followers and their niche focus. Brands can benefit from this authenticity when they want to reach a more loyal and receptive audience.