Marketing automation refers to using software tools and technology to automate repetitive marketing tasks and processes, helping businesses streamline lead generation, nurture leads, engage with customers at scale, and engage with leads more quickly.
Marketing automation platforms allow marketers to create personalized email campaigns based on audience preferences or behaviors; trigger automated responses when customers interact; track customer interactions more accurately, as well as track interactions more easily than manually doing everything themselves.
This thus frees marketing teams up to focus on more strategic activities, optimize customer journeys and deliver relevant content at just the right moment, leading them to an unprecedented efficiency that brings much better results!
