Market Positioning

Market positioning refers to the process of defining how consumers perceive a product or brand relative to competitors.

This often requires creating an effective and favorable position within the market that relies on specific attributes, benefits, and target audience preferences for effective differentiation in an already oversaturated space.

Effective positioning helps brands stand out from their competition while remaining connected with their intended audiences – it requires understanding customer needs, competitor analysis and clearly communicating its unique value proposition to be truly successful.