A Logo is an identifying symbol or design that symbolizes a brand or company. Logos serve as visual reminders of brand identities and serve as easily recognizable marks that differentiate a business from its competition.
When designed properly, a well-designed logo communicates a brand’s values, personality, and core message directly to consumers at first glance – wordmarks or abstract symbols alike can do the trick! A strong logo can leave customers with lasting memories of your business that foster brand loyalty and ultimately build customer relationships over time.