KPIs are quantifiable metrics used to gauge the performance and success of businesses, projects, or specific activities.
KPIs can be tailored specifically to specific goals and objectives and help track progress toward those objectives, identify strengths and weaknesses within an organization, as well as making data-driven decisions – these may include sales revenue, customer satisfaction ratings, website traffic rates, conversion rates conversion costs customer acquisition cost return on investment (ROI). Businesses using KPIs gain valuable insight into their performance while taking corrective actions as needed so as to meet objectives more successfully.
