Inbound marketing is a marketing approach that emphasizes drawing customers through valuable content and experiences rather than interruptive ads.
Inbound marketers create and share informative, valuable material that addresses customers’ pain points, educates them on solutions, and cultivates an interest in the brand.
Strategies used for inbound marketing may include content marketing, search engine optimization (SEO), social media engagement and email marketing; by providing value upfront it builds trust and credibility resulting in increased customer engagement and conversions.
