A heatmap is like a special pair of glasses that helps website owners see how people interact with their site. Instead of just looking at numbers and tables, a heatmap shows them where visitors are clicking or spending the most time on the webpage.

Imagine you’re looking at a map of a city, but instead of streets and buildings, it shows you which areas are the busiest with people. In the same way, a heatmap uses colors to highlight the parts of a webpage where users are clicking the most. The hotter the color, like red or orange, the more activity there is in that area.

By using heatmaps, designers and marketers can see which parts of their website are getting the most attention from visitors. This helps them figure out what’s working well and what might need improvement. They can then tweak things like layout or content to make the site even more engaging and user-friendly.

So, think of a heatmap as a helpful tool that lets website owners see their site through the eyes of their visitors, allowing them to make changes that create a better experience for everyone.