Go-To-Market (GTM) strategies provide companies with a detailed plan on how they will introduce and promote a new product or service to their target audience.
A GTM plan may involve market segmentation, target audience identification, marketing channels, pricing strategies, sales approaches, and distribution methods as part of its objectives. The aim is the successful adoption and acceptance of a said product in its market by aligning marketing efforts with customer needs, preferences, and buying behaviors to increase chances for successful product launches and long-term market success.
