Geotargeting is a marketing technique that leverages geographical targeting to provide content or ads directly to users based on their physical location.

Businesses use geotargeting to tailor marketing messages specifically to certain regions or locations, increasing relevancy and engagement with these messages.

Geotargeting can be implemented through different marketing channels like display advertising, social media ads, email campaigns, or retail stores that can offer special promotions based on proximity – providing a better user experience by tailoring ads directly to individual locations with special offers that reflect local preferences.

Geotargeting optimizes marketing effectiveness by catering to individual users’ preferences while meeting different users’ unique preferences and needs within different locations.