Distribution Channel

A distribution channel is like a road that products or services travel on, from where they are made to where they are bought by customers. It includes all the steps involved in getting a product from the manufacturer to the person who buys it.

This journey can involve various stops, like wholesalers who buy large quantities, retailers who sell to customers, distributors who handle logistics, e-commerce websites, and even direct sales from the manufacturer.

Choosing the right distribution channel is super important because it affects how easy it is for customers to find and buy the product, how many people it reaches, and how well it sells overall. It’s like picking the best route to get your product into the hands of the people who want it the most.