Direct marketing is a form of advertising that communicates directly with specific individuals or customers.
This involves sending personalized messages and promotional offers directly through various channels such as direct mail, telemarketing, email marketing, and SMS marketing.
Direct marketing enables businesses to tailor messages specifically for certain audience segments for maximum response and conversion; compliance with relevant privacy and data protection regulations must also be maintained in order to maintain trust while preventing unwanted solicitation of personal data from individuals or customers.
