Digital marketing is the use of digital channels to reach and engage with potential customers.
It involves spreading the word about a product or service using the power of the internet. It’s a way for businesses to promote themselves online and reach a larger audience. Imagine you have a bakery, and you want to let people know about your delicious pastries. I
nstead of relying only on local customers, you create a website, run social media ads, and send out enticing email newsletters. These digital marketing tactics help you reach people beyond your neighbourhood, attracting new customers who might not have heard about your bakery otherwise. It’s like using online tools and platforms to showcase your offerings, engage with potential customers, and grow your business in the digital world.