Demand generation is the process of creating and nurturing interest in a product or service.
It turns strangers into loyal customers. It’s a set of marketing strategies aimed at capturing people’s interest and nurturing it into a desire for a product or service.
For example, think of a company launching a new smartphone. They might create engaging ads showcasing its features, run social media campaigns to build anticipation, and offer special discounts to encourage purchases. By generating buzz and excitement, they attract potential customers who might not have been aware of the product before. Through these efforts, demand is created, leading to increased customer interest, inquiries, and ultimately, sales. It’s all about grabbing attention, building desire, and converting curious individuals into satisfied customers.