Customer Segmentation

Customer segmentation is like sorting customers into different groups based on things they have in common, like what they like, how they behave, or what they need.

The idea is to get a clearer picture of different types of customers so businesses can tailor their marketing to each group. This makes marketing more effective because messages can be more targeted and relevant to specific groups.

For example, a clothing store might segment its customers based on age, with different marketing campaigns for teenagers, young adults, and older adults.

By doing this, businesses can engage with customers better and make their marketing efforts more successful.