Customer Relationship Management (CRM)

Customer Relationship Management or CRM is a software tool that organisations use to track and organise their client and lead data. 

Instead of juggling multiple spreadsheets, databases, and apps to manage customer data, CRM software acts as a central hub that brings together all relevant information and communications in one place.

With CRM, you can effortlessly access and organise details like sales leads, customer interactions, documents, quotes, purchases and tasks. This helps your entire team to stay updated and deliver exceptional service when it matters most, whether it’s closing a sale or providing outstanding support.