Customer feedback refers to any data, insights, and opinions provided by customers regarding their experiences with products, services, or brands.
Businesses use customer feedback analysis as a valuable way of measuring customer satisfaction levels, identifying areas for improvement, and making data-driven decisions to enhance overall customer experiences.
Customer feedback collection and analysis may occur via surveys, reviews, social media comments, or customer service interactions – promptly responding to feedback shows commitment to customer-centricity while building stronger customer relationships.
