Cost Per Click

Cost Per Click (CPC) is a term used in online advertising, specifically for pay-per-click campaigns. It refers to the amount of money an advertiser pays each time someone clicks on their advertisement. 

Let’s say you’re running an online store and you decide to advertise your products on a search engine. You set a budget and pay a certain amount for each click on your ad. If your CPC is INR 0.50 and 100 people click on your ad, you would pay a total of INR 50.

The CPC helps you understand how much you’re spending to attract visitors to your website and allows you to evaluate the effectiveness and cost-efficiency of your advertising campaigns.