CRO, or Conversion Rate Optimization, is like fine-tuning your website to make it work better for your business. It’s about getting more of your website visitors to do what you want them to do, like buying something or signing up for emails.
To do CRO, you look closely at how people use your website. You see which pages they visit, how long they stay, and what they do. This helps you find places where they might be having trouble or losing interest.
Then, you try out different things on your website to see what works best. Maybe you change the color of a button or move things around on a page. By testing these changes and looking at the results, you can figure out what helps your conversion rates the most.
The goal of CRO is to keep making your website better over time. You make small changes based on what you learn, which helps you get more people to do what you want on your site.