Conversion rate is the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter.
Conversion rate, in simple terms, is the percentage of people who take a desired action after visiting a website or seeing an advertisement. Imagine you have a lemonade stand, and 100 people pass by. If 10 of them actually buy lemonade, your conversion rate is 10%. It tells you how effective your website or ad is at convincing people to do what you want, like making a purchase or signing up for a newsletter.
A high conversion rate means more people are taking the desired action, which is good for your business. By analysing and improving your conversion rate, you can attract and convince more people to become customers.